TABLE OF contents AWARDS JURY ............................................................................ 1 CLIP-BASED CHILDREN’S PROGRAMMING SPOT ..............18 UNSCRIPTED/NON-FICTION/REALITY PROGRAMMING CINEMATIC SPECIFIC SPOT ......................................................................................19 PROMOS AT THE MOVIES ......................................................3 UNSCRIPTED/NON-FICTION/REALITY PROGRAMMING VOICE OVER CAMPAIGN .............................................................................19 BEST VOICE OVER PERFORMANCE ......................................3 DAYTIME PROGRAM SPOT OR CAMPAIGN ....................... 20 MADE-FOR-TELEVISION MOVIE SPOT .............................. 20 TELEVISION - VIDEO PRESENTATION: CHANNEL PROMOTION THEATRICAL FILMS SHOWN ON TELEVISION SPOT OR GENERAL CHANNEL IMAGE SPOT ....................................... 4 CAMPAIGN .............................................................................21 GENERAL CHANNEL IMAGE CAMPAIGN ............................. 4 DAYPART/BLOCK OF PROGRAMS SPOT OR CAMPAIGN ..21 ART DIRECTION & DESIGN: GENERAL CHANNEL IMAGE PUBLIC SERVICE ANNOUNCEMENT SPOT OR SPOT ....................................................................................... 5 CAMPAIGN ............................................................................ 22 ART DIRECTION & DESIGN: GENERAL CHANNEL IMAGE ART DIRECTION & DESIGN: PUBLIC SERVICE CAMPAIGN .............................................................................. 5 ANNOUNCEMENT SPOT OR CAMPAIGN ............................ 22 GENERAL CHANNEL IMAGE SPOT OR CAMPAIGN - LONG “BEHIND THE SCENES” PROMOTION - FORMAT.................................................................................. 6 LONG/SHORT FORM ............................................................ 23 ART DIRECTION & DESIGN: CHANNEL ID ............................. 6 STUNT PROMOTION - ON-AIR ONLY ................................. 23 CHANNEL HOLIDAY/SPECIAL EVENT SPOT ........................ 7 ART DIRECTION & DESIGN: INTERSTITIAL/SHORT CHANNEL HOLIDAY/SPECIAL EVENT CAMPAIGN .............. 7 FORM SPOT OR CAMPAIGN ................................................ 24 ON-AIR PROMOTION FOR CHANNEL WEBSITE .................. 8 INTERSTITIAL/”PROMO-TAINMENT”/GENERAL PROGRAM WRAPS CAMPAIGN .......................................... 24 TELEVISION - VIDEO PRESENTATION: CONTENT PROMOTION INTERSTITIAL/”PROMO-TAINMENT”/MOVIE PROGRAM PROGRAM PROMOTIONAL SPOT - IN-HOUSE .................... 8 WRAPS CAMPAIGN ............................................................. 25 PROGRAM PROMOTIONAL CAMPAIGN - IN-HOUSE .......... 9 INTERSTITIAL/PROGRAM/BRAND INTEGRATED PROGRAM WRAPS CAMPAIGN .......................................... 25 PROGRAM PROMOTIONAL SPOT - OUT-OF-HOUSE .......... 9 ON-AIR CONSUMER TIE-IN/BRAND INTEGRATED PROGRAM PROMOTIONAL CAMPAIGN - SPOT ..................................................................................... 26 OUT-OF-HOUSE.....................................................................10 ON-AIR CONSUMER TIE-IN/BRAND INTEGRATED ART DIRECTION & DESIGN: PROGRAM PROMOTIONAL CAMPAIGN ............................................................................ 26 SPOT ......................................................................................10 BRANDED CONTENT PROMOTION ......................................27 ART DIRECTION & DESIGN: PROGRAM PROMOTIONAL CAMPAIGN ............................................................................. 11 LOWER THIRD PROMOTION ................................................27 COMEDY PROGRAM SPOT ................................................... 11 ART DIRECTION & DESIGN: PROGRAM INFORMATIONAL GRAPHICS ............................................................................. 28 COMEDY PROGRAM CAMPAIGN .........................................12 ART DIRECTION & DESIGN: PROGRAM OPEN/TITLES ..... 28 CLIP-BASED COMEDY PROGRAM SPOT .............................12 ART DIRECTION & DESIGN: PROGRAM BUMPER ............. 29 ENTERTAINMENT PROGRAM SPOT ...................................13 ART DIRECTION & DESIGN: PROGRAM-SPECIFIC LOGO . 29 ENTERTAINMENT PROGRAM CAMPAIGN ..........................13 CLIP-BASED ENTERTAINMENT PROGRAM SPOT .............14 TELEVISION - VIDEO PRESENTATION: NEWS PROGRAM LIVE EVENT SPOT.................................................................14 NEWS/INFORMATION PROGRAM SPOT ........................... 30 LIVE EVENT CAMPAIGN .......................................................15 NEWS/INFORMATION PROGRAM CAMPAIGN ................. 30 ART DIRECTION & DESIGN: HOLIDAY/SEASONAL/ SPECIAL NEWS REPORT OR EVENT PROGRAM SPOT SPECIAL EVENTS SPOT .......................................................15 OR CAMPAIGN .......................................................................31 HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM ART DIRECTION & DESIGN: NEWS PROGRAM SPOT ......................................................................................16 PROMOTION PACKAGE ........................................................31 HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM ART DIRECTION & DESIGN: NEWS PROGRAM CAMPAIGN .............................................................................16 INFORMATIONAL GRAPHICS .............................................. 32 DRAMATIC PROGRAM SPOT OR CAMPAIGN ..................... 17 ART DIRECTION & DESIGN: NEWS PROGRAM OPEN/ TITLES ................................................................................... 32 CLIP-BASED DRAMATIC PROGRAM SPOT ......................... 17 ART DIRECTION & DESIGN: NEWS PROGRAM BUMPER...33 CHILDREN’S PROGRAMMING SPOT OR CAMPAIGN ..........18 TELEVISION - VIDEO PRESENTATION: SPORTS PROGRAM ART DIRECTION & DESIGN: SELF PROMOTION/SHOW SPORTS PROGRAM SPOT OR CAMPAIGN ..........................33 REEL/COMPANY IMAGE REEL ........................................... 45 CLIP-BASED SPORTS PROGRAM SPOT ............................. 34 TELEVISION - VIDEO PRESENTATION: SPECIAL CATEGORIES EDITING: SPORTS................................................................. 34 FUNNIEST PROMO ............................................................... 46 DIRECTING: SPORTS ............................................................ 35 ART DIRECTION & DESIGN: MUSIC VIDEO OR SHORT BEST USE OF MUSIC: SPORTS ............................................ 35 SUBJECT VIDEO .................................................................... 46 BEST USE OF AN ATHLETE ................................................. 36 ART DIRECTION & DESIGN: LONG FORM/WEBISODE OR VIRAL VIDEO ........................................................................ 47 BEST BRANDED/SPONSOR INTEGRATION PROMO: SPORTS ................................................................................. 36 TELEVISION - VIDEO PRESENTATION: CRAFT CATEGORIES ART DIRECTION & DESIGN: SPORTS PROGRAM SPOT .....37 EDITING ................................................................................. 47 ART DIRECTION & DESIGN: SPORTS PROGRAM COPYWRITING .....................................................................48 CAMPAIGN .............................................................................37 DIRECTING ............................................................................48 ART DIRECTION & DESIGN: SPORTS GENERAL IMAGE SPOT ..................................................................................... 38 USE OF ORIGINAL MUSIC/SCORE ...................................... 49 ART DIRECTION & DESIGN: SPORTS GENERAL IMAGE BEST USE OF MUSIC ............................................................ 49 CAMPAIGN ............................................................................ 38 SOUND DESIGN .................................................................... 50 ART DIRECTION & DESIGN: SPORTS PROGRAM SPECIAL ANIMATION .......................................................................... 50 EVENTS SPOT ...................................................................... 39 ON-AIR ILLUSTRATION ........................................................51 ART DIRECTION & DESIGN: SPORTS PROGRAM OPEN/ ON-AIR TYPOGRAPHY .........................................................51 TITLES ................................................................................... 39 ART DIRECTION & DESIGN: SPORTS PROGRAM RADIO – AUDIO ONLY CATEGORIES BUMPER ...............................................................................40 PROGRAM PROMOTION RADIO SPOT ............................... 52 TELEVISION - VIDEO PRESENTATION: PROGRAM COPYWRITING FOR A RADIO SPOT ................................... 52 SYNDICATOR/DISTRIBUTOR CATEGORIES MUSIC OR SOUND DESIGN FOR A RADIO SPOT ................ 53 ENTERTAINMENT PROGRAM SPOT OR CAMPAIGN: PROGRAM SYNDICATOR/DISTRIBUTOR ..........................40 USE OF INTERACTIVE MEDIA COMEDY PROGRAM SPOT OR CAMPAIGN: PROGRAM CHANNEL/STATION/PLATFORM WEBSITE ...................... 53 SYNDICATOR/DISTRIBUTOR ...............................................41 ART DIRECTION & DESIGN: CHANNEL/STATION/ DRAMATIC PROGRAM SPOT OR CAMPAIGN: PLATFORM WEBSITE .......................................................... 54 PROGRAM SYNDICATOR/DISTRIBUTOR ...........................41 PROGRAM PROMOTION WEBSITE .................................... 54 NON-FICTION/REALITY COURT PROGRAM SPOT: ART DIRECTION & DESIGN: PROGRAM PROMOTION PROGRAM SYNDICATOR/DISTRIBUTOR .......................... 42 WEBSITE ..............................................................................