(Translation) March 31, 2009 Dear Sirs, Name of Company: SEGA SAMMY HOLDINGS INC. Name of Representative: Hajime Satomi, Chairman, President and Representative Director (CEO) (Code No. 6460, Tokyo Stock Exchange 1st Section) Further Inquiry: Takatoshi Akiba, Executive Officer (TEL: 03-6215-9955) Notice of Organizational and Personnel Changes at SEGA SAMMY HOLDINGS INC. and its Subsidiaries (SEGA CORPORATION and Sammy Corporation) Notice is hereby given that SEGA SAMMY HOLDINGS INC. (the “Company”) and the Company’s subsidiaries SEGA CORPORATION and Sammy Corporation will implement organizational and personnel changes as of April 1, 2009 and April 15, 2009, as described below: Description SEGA SAMMY HOLDINGS INC. １．Personnel change (As of April 1, 2009) New Title Name Former Title Executive Officer Executive Officer (General Manager of Group (In charge of policies and external Takatoshi Akiba Representative Office and Group affairs) Communications Office SEGA CORPORATION １．Personnel change (As of April 1, 2009) New Title Name Former Title Director (General Manager of Domestic (Retired) Masanao Maeda Consumer Business Div., Overseas (Special Advisor) Consumer Business Div. and Overseas Amusement Business Div.) (Retired) Executive Officer (Deputy General Manager of Toshiya Tabata (Deputy General Manager of Amusement Facilities Business Div.) Amusement Facilities Business Div.) (Retired) (Manager of Strategic R&D Office, Executive Officer Domestic Consumer Business Div. Hiroyuki Miyazaki (General Manager of Consumer R&D and Manager or Consumer R&D Div.) Dept. #4, Consumer R&D Div.) Executive Officer Executive Officer (General Manager of Domestic Takayuki Kawagoe (Deputy General Manager of Consumer Business Div.) Domestic Consumer Business Div.) (Retired) Executive Officer (General Manager of ALL.Net (General Manager of ALL.Net Hiroshi Yagi Development and Strategy Div., Development and Strategy Div, Amusement R&D Div.) Amusement R&D Div.) R&D Creative Officer R&D Creative Officer (General Manager of Consumer R&D Toshihiro Nagoshi (Deputy General Manager of Div.) Consumer R&D Div.) (Retired) R&D Creative Officer (Manager of AM Plus R&D Dept., Yu Suzuki (Manager of AM Plus R&D Dept., Amusement R&D Div.) Amusement R&D Div.) ※Mr.Yagi and Mr.Suzuki will be member of Amusement R&D Division as of April 15, 2009. ２．Personnel change (As of April 15, 2009) New Title Name Former Title President, Representative Director (COO) President, Representative Director Okitane Usui (General Manager or Amusement (COO) R&D Div.) Executive Officer Executive Officer Yukio Sugino (General Manager of Amusement (President’s Office) R&D Div.) R&D Creative Officer R&D Creative Officer (Manager of AM R&D Dept. #2, Hiroshi Kataoka (General Manager of AM Software Amusement R&D Div.) R&D Div., Amusement R&D Div.) R&D Creative Officer Masao Yoshimoto R&D Creative Officer - 2 - New Title Name Former Title (Manager of AM Product R&D Dept., (General Manager of AE R&D Div., Amusement R&D Div.) Amusement R&D Div.) Sammy Corporation １．Organizational Change (As of April 1, 2009) Sammy Corporation newly establishes “Strategic R&D Office” for the purpose of organizing strategic product line-up of pachislot pachinko machines, its core business, while grasping market environment with the medium- to long-term standpoint. And Sammy Corporation also creates “Intellectual Property & Public Relations Division” to consolidate information of pachislot pachinko market and contribute to market development. ２．Personnel Change (As of April 1, 2009) New Title Name Former Title President, Representative Director President, Representative Director (COO) Keishi Nakayama (COO) (General Manager of Business Strategy Department) Director Senior Managing Director (CCO (Chief Creative Officer) and (General Manager of R&D Group Hisao Oguchi General Manager of R&D Group Div. and Strategic R&D Office) Div.) Director Director (General Manager of Production (General Manager of Production Control Group Div. and Deputy Norio Uchida Control Group Div. and SC R&D General Manager of R&D Group Div. and Deputy General Manager Div.) of R&D Group Div.) (New elected) Director Shigeru Aoki Executive Officer (General Manager of Corporate Div.) (General Manager of Corporate Div.) Director Director (Management of Intellectual Property Hideo Yoshizawa (Management of Corporate Div.) & Public Relations Div.) Executive Officer Executive Officer Tomomi Yamazaki (General Manager of SC R&D Div.) (General Manager of PS R&D Div.) Executive Creative Officer Executive Officer Ayumu Hoshino (Deputy General Manager of PS R&D (General Manager of PS R&D Div.) Div.) Executive Officer (New elected) (General Manager of Intellectual Kazuo Iwahori (Deputy General Manager of Property & Public Relations Div.) Corporate Div.) - 3 - ※New directors were approved at extraordinary general meeting of Sammy Corporation held on March 31, 2009. - END - - 4 - .