Shahrukh Khan will host By : INVC Team Published On : 13 Mar, 2019 04:07 AM IST INVC NEWS New Delhi , The highly-anticipated award ceremony of the year will soon commemorate the best of Bollywood, as Filmfare today announced that the prestigious 64th Vimal Filmfare Awards 2019 will be held on 23rd March, 2019 at the Jio Garden. The date was announced in the presence of Mr. Deepak Lamba, CEO, Worldwide Media, Mr. Jitesh Pillaai, Editor – Filmfare, Mr. Anil Verma, Group Marketing Head, Vimal , Nina Elavia Jaipuria, Head - Hindi Mass Entertainment and Kids TV Network, Viacom18 and superstar Ranveer Singh who will also be performing at the prestigious award show. The press conference was inaugurated by lighting a lamp at Taj Lands End, Mumbai, to signify the glorious journey of the famed award show. Over the years, Filmfare awards has evolved to be the country’s most prestigious and sought- after awards show. With its first ever association with Vimal, this year in its 64th year of eminence, the awards aims to bestow the best of the best in the film fraternity with prestigious titles under numerous categories. The award ceremony will witness the who’s who of the industry in attendance and it will also set exciting new milestones as the evening unfolds. The night will recognise the best of films and stars as well as the winners of the third edition of Vimal Filmfare Short Film Awards 2019. Speaking on the occasion Mr. Deepak Lamba – CEO, Worldwide Media said, ““Over the years, Filmfare has set a bench mark for the entertainment industry. We have grown from being a TV show to actually being a huge scale live entertainment spectacle. Who better than Ranveer as a choice for us to be a mass entertainer at the Filmfare awards stage! He is very much a part the Filmfare family, and it’s our pleasure to actually have him as our show stopper for the awards this year. I’d like to extend a very warm welcome to Vimal who’s come on board as our title partner for the first time and we look forward to having a fruitful association. I’d also like to thank Colors for extending their support as they have always ensured that they go all out to promote the show in the best possible manner. Due to our partnerships with various broadcast and digital platforms, today Filmfare awards has a duplicated reach of 2bn ! Which in effect means that anyone who is interested in Bollywood will consume our content across some platform or the other - it is today without doubt the largest platform for recognizing the finest talent of the Indian film industry”. Jitesh Pillaai, Editor, Filmfare who has been associated with the prestigious awards since its inception said, “I am really excited as this year is all set to be grander than the previous one. Over the years, Ranveer has made us feel proud from his first performance until today. I am sure his performance is going to be worth the wait at the www.internationalnewsandviews.com Filmfare night”. Speaking on their first ever association, Mr. Anil Verma, Group Marketing Head, Vimal said, “We are proud to be associated with Filmfare Awards as the title sponsor. This partnership is an extension of our brand promise which centers around bringing India together for its preference for rich taste and how the whole of nation today speaks one language, ‘zubaan kesari’. Filmfare recognizes and honours films and professionals associated with film industry with rich quality in their respective fields. So, it only felt apt joining hands with Filmfare. Vimal, as a brand, truly promotes the key ingredient in people’s life that is entertainment and fun. And naturally so, we are equally delighted to see Bollywood star Ranveer Singh here, who is fun and entertainment galore.” Commenting on the association Nina Elavia Jaipuria, Head - Hindi Mass Entertainment and Kids TV Network, Viacom18 said, “Indian cinema has been breaking boundaries and Filmfare as the gold standard of awards in the industry has always celebrated films that have redefined storytelling. We are happy to partner in bringing alive this mega iconic extravaganza for our viewers across the nation as we welcome back the Black Lady to the COLORS family for the second time in a row. As a channel, we have always strived to present viewers the best of entertainment from the world of Television and Films. With top notch performers from Bollywood on board and so many incredible films waiting to be honoured, Filmfare this year will be a spectacle to watch out for only on COLORS.” Speaking at the press conference the power star of Bollywood, Ranveer Singh said, “It is always exciting to collaborate with Filmfare. It is a very big platform when it comes to entertainment. Performing live for my audience gives me great joy and this year we have something special planned for our audience.” The awards night will witness breathtaking performances by Bollywood’s superstars such as Vicky Kaushal, Kriti Sanon, Janhvi Kapoor, Rajkumar Rao among many others. The evening will be filled with immense wit and humour as the one-and-only Shahrukh Khan will host the show and enthral the audience throughout the unforgettable evening. 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