INSIDE HEALTH health clubCLUB SPA management FEBRUARY 2009 £4.00 INTERVIEW GEORGINA JUPP DUNCAN BANNATYNE the programme pioneer on forging closer ties with the broader wellness community & JUSTIN MUSGROVE on a new spa-hotel-fi tness model for Bannatyne’s BGBNJMZBGGBJS lifestyle programmes that engage the whole family EVERYONE’S TALKING ABOUT... GP REFERRAL SCHEMES HOW CAN WE IMPROVE SUCCESS RATES? Read Health Club Management online The offi cial a leisure media www.healthclubmanagement.co.uk/digital publication company of the FIA publication at the heart of every successful leisure facility PULSESELECT.COM CLUB-PULSE.COM PULSESOCCER.COM Pulse, The Bromley Centre, Bromley Road, Congleton, Cheshire CW12 1PT T: 01260 294610 F: 01260 299282 E: info@pulsefitness.com PULSEFITNESS.COM editor’s letter Subscriptions Julie Albone +44 (0)1462 471915 Change4Life Circulation Manager Michael Emmerson The government’s Change4Life programme launched on 3 January, +44 (0)1462 471932 prompting Alan Johnson, Secretary of State for Health, and Public Editor Liz Terry Health Minster Dawn Primarolo to say: “Change4Life has a critical +44 (0)1462 431385 ambition. We are trying to create a lifestyle revolution on a huge Managing Editor scale – something no government has attempted before.” Kate Cracknell The initiative has a £275m budget to spend on encouraging people +44 (0)1462 471906 to alter their lifestyles by eating more healthily and ‘moving’ more. It’s Assistant Editor Katie Barnes the most wide-ranging, radical government health change programme ever undertaken and offers our sector +44 (0)1462 471925 the chance to play a leading role by linking our campaigns and developments to the national programme. Journalist In launching the initiative, Sir Liam Donaldson, chief medical offi cer, said: “If we carry on as we are, 90 Caroline Wilkinson per cent of today’s children could be overweight or obese by 2050. Our goal is to create a sustainable, +44 (0)1462 471911 FRONT COVER: WWW.ISTOCK.COM/CHRISTIAN WHEATLEY society-wide movement, designed to help parents understand the health risks of their children being News Desk Tom Walker overweight. It will point out the support that is available to them to help change behaviours around diet +44 (0)1462 471934 and activity. Change4Life will sit alongside and complement other healthy living initiatives, recognising Sarah Todd the good work…already [being done].” +44 (0)1462 471927 The critical role our Change4Life is part of the government’s new Caroline Wilkinson strategy as outlined in the policy document, +44 (0)1462 471911 industry plays and the Healthy Weight, Healthy Lives: A Cross-Government Pete Hayman +44 (0)1462 471938 close contact we have Strategy for England, which was published last Products Editor year. There will be pathways and services to Martin Nash with at-risk families puts help those diagnosed as clinically obese or +44 (0)1462 471933 us in a “unique position already suffering from a weight-related illness. Mark Edmonds The initiative is bringing together a wide +44 (0)1462 471933 to help point people in range of health and education professionals, Designers Claire Toplis the right direction for voluntary organisations and community and +44 (0)1462 471910 fi tness industry groups to tackle the challenges, Andy Bundy more support” with an initial focus on children’s health. +44 (0)1462 471924 Donaldson said: “The extent of the obesity Ed Gallagher problem demands an ambitious and innovative approach that has not been tried before. We’ve adopted +44 (0)1905 20198 Website Team ideas from successful movements such as Make Poverty History and Comic Relief, which involves a wide Michael Paramore range of partners, local organisations, commercial companies, charities and, of course, millions of people.” +44 (0)1462 471926 Change4Life was conceived as a result of feedback from clinicians to Lord Darzi’s Next Stage Review, Dean Fox which made it clear to the Department of Health (DH) that a stronger focus on prevention was required. +44 (0)1462 471900 Linking up with Healthy Towns, Healthy Schools and other community initiatives, there will be free swimming, Tim Nash +44 (0)1462 471917 walking campaigns, cycling groups, breakfast clubs, healthy food promotions and recipes in supermarkets. Katie Eldridge In June and August the FIA will launch MoreActive4Life, a campaign that will give people free access to +44 (0)1462 471913 health clubs and leisure centres. In addition, clubs are being invited to promote the campaign using free Publisher support materials available from the DH. This is all evidence-based to educate people who are at risk. Jan Williams They will also be offered personalised support and advice via the web and a dedicated telephone helpline. +44 (0)1462 471909 Donaldson concluded: “The critical role you [as an industry] play and the close contact you have with Sales John Challinor at-risk families puts you in a unique position to help point people in the right direction for more support.” +44 (0)1582 607970 This is our chance to show just what we’re capable of delivering. We’re now entering a phase of Tessa Alexander intensive lobbying, as organisations and agencies work to establish new working relationships and +44 (0)1462 471903 arrangements in anticipation of announcements in the spring. Nadeem Shaikh +44 (0)1462 471902 Liz Terry, editor Julie Badrick email: [email protected] +44 (0)1462 471919 Nuzhat Hayat 01604 415414 health clubINSIDE Attractions Marketing Manager management management HARD ROCK PARK Steven Goodwin on the attraction’s rocky fi rst season GEORGINA JUPP DUNCAN BANNATYNE 4"7*/(5)& & JUSTIN MUSGROVE ROGER on a new spa-hotel-fi tness RIPLEY ENTERTAINMENT Jennifer Todd model for Bannatyne’s DE HAAN brings Believe It Or Not! to London KEITH JAMES SEASIDE on taking sole ownership of JRA REGENERATION BGBNJMZBGGBJS JIM MEIKLE 8)"540/ The theme park veteran +61 3 9694 5213 on running Parks America’s 5)&$"3%4 '03-&*463& animal attractions Financial Controller Sue Davis ice climbing +44 (0)1395 519398 GP REFERRAL SCHEMES Financial Administrator Denise Gildea NEWS AND JOBS UPDATED DAILY ON THE INTERNET leisureopportunities.co.uk +44 (0)1462 471930 Credit Controller CONTACT US The Leisure Media Company Ltd, Portmill House, Portmill Lane, Hitchin, Hertfordshire SG5 1DJ UK Shona Acford +44 (0)1876 580347 SUBS Tel: +44 (0)1462 471913 Fax: +44 (0)1462 433909 © Cybertrek Ltd 2009 february 2009 © cybertrek 2009 Read Health Club Management online 3 healthclubmanagement.co.uk/digital welcome to HEALTH CLUB MANAGEMENT The elliptical cross-trainer market p32 Driffi eld’s new £6.8m centre p8 contents 06 letters In a recession, we should be paying more attention to retaining existing members says Guy Griffi ths 08 news round-up Plans are revealed for a £26m leisure complex in Huddersfi eld, and Driffi eld Leisure Centre opens 14 international news A kitesurfi ng gym in the Dominican Republic and énergie grants a master franchise licence for the Middle East Bannatyne (right) with his wife – an increasing focus on spa p46 16 fi a update New and re-elected FIA directors 24 competitive edge 36 shake, rattle & roll are announced, plus an extra FLAME Charity events in the UK and abroad We take a closer look at some Award category is unveiled to motivate your staff and members of the different vibration training technologies on the market 20 reps update 25 diary dates An overhaul of fi tness standards Get ready for IHRSA and ForumClub 40 a family affair and skills gets underway Ian Wright’s Fitter Families is one of a 26 everyone’s talking about... number of schemes that engage with 22 people news gp referral the whole family to get kids active Wallace joins Lifetime, and Farrant With so much talk of working closely is set to leave Leisure Connection with the medical profession, why are 44 show preview there still so many stumbling blocks professional beauty 2009 when it comes to GP referral? This year’s show and conference PICTURE: WWW.ISTOCK.COM PICTURE: take place in London on 1–3 March 28 interview georgina jupp Independent operator and training 45 health club spa expert Georgina Jupp talks about spa news her various pioneering programmes Extreme training in a sauna and a in the broader world of wellness new spa facility in Huntingdon 32 ahead of the curve? 46 health club spa interview With a whole new generation of duncan bannatyne & elliptical-inspired products launched justin musgrove in recent years, we fi nd out more We fi nd out how Bannatyne’s is New fi tness standards p20 about the cross-trainer category developing its spa business 4 Read Health Club Management online february 2009 © cybertrek 2009 healthclubmanagement.co.uk/digital HEALTH CLUB SPA FEBRUARY Drive spa bookings via the high street and internet p50 PICTURE: WWW.ISTOCK.COM PICTURE: The offi cial publication of the Fitness Industry Association +44 (0)20 7420 8560 reader services Wright heads up fi t family campaign p40 Anti-gym ad will no longer run p16 50 health club spa 66 peak performance digital magazine never look a gift horse... 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