Nº 34 AD-MINISTER universidad eafit · medellín - colombia · january - june 2019 · ISSN 1692-0279 · e-ISSN: 2256-4322 AD-minister AD-minister Omar Aktouf. Número 34 January-June, 2019 HEC-Montreal, Canada pp. 216 Rajneesh Narula. ISSN 1692-0279 University of Reading, United Kingdom e-ISSN 2256-4322 Rodrigo Bandeira-de-Mello. DOI: 10.17230/ad-minister Escola de Administração de Empresas de São Paulo - Fundação www.eafit.edu.co/ad-minister Getulio Vargas, Brazil Universidad EAFIT Samuel Mongrut Montalván. Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM Editor - México). Universidad del Pacífico (CIUP - Perú), México Maria Alejandra Gonzalez-Perez. PhD. Vaqar Ahmed. Full Professor of Management, Universidad EAFIT Sustainable Development Policy Institute, India e-mail:[email protected] University Administration Contributing Editors President Yashar Salamzadeh. Juan Luis Mejía Arango Graduate School of Business, Director of Research Universiti Sains Malaysia, Félix Humberto Londoño González Malaysia. Idongesit Williams. Dean, School of Management Aalborg University, Denmark. Manuel Acevedo-Jaramillo Somayeh Labafi. Iranian Research Institute Translation to Spanish for Information Science and Carolina Herrera-Cano Technology (IranDoc), Iran. Reviewers for this issue Managing Editor Abbas Jafari. Natalia González Salazar. MSc. University of Tehran, Irán Professor of Administration School, Universidad EAFIT Aidin Salamzadeh. e-mail: [email protected] Ondokuz Mayis University, Turkey Afsaneh Mozaffari. Editorial Committee Islamic Azad University, Irán Darcy Fuenzalida O’Shee. Ali Vafaei Zadeh. Universidad Técnica Federico Santa María, Chile Graduate School of Business. Universiti Sains Malaysia, Edgar Varela Barrios. Malaysia Universidad del Valle, Colombia Amir Khalafi. Jeff Foote. Qazvin Branch, Senior Scientist at Institute of Environmental Science and Research Islamic Azad University, Irán Ltd (ESR), New Zealand Amir Mohammad Colabi. Jerry Haar. Tarbiat Modarres University, Irán Florida International University, United States Datis Khajeheian. José Rodrigo Córdoba Pachón. University of Tehran, Irán The University of Hull, United Kingdom Hamza Khastar. Juan Carlos Sosa Varela. Kharazmi University, Irán School of Business & Entrepreneurship, Universidad del Turabo, Haniruzilla Mohd Hanifah. Puerto Rico Graduate School of Business. Universiti Sains Malaysia, Luciano Ciravegna. Malaysia Kings College London Hashem Salarzadeh Jennatabadi. Luis R. Gómez-Mejia. University of Malaya, Malaysia Department of Management, Mays Business School, Texas A&M Jamalodin Hosseini. University, United States Sooreh University, Irán Manuel Francisco Suárez Barraza. Nader Seyyed Amiri. EGADE Business School, Tecnológico de Monterrey, Mexico University of Tehran, Irán Matjaz Mulej. Naser Shams. University of Maribor, Slovenia AmirKabir University of Technology, Irán Seyed Mehdi Sharifi. University of Tehran, Irán This issue is under SHERPA/RoMEO Blue journal Siavash Salavatian. classification. Post-printed version can be filed (i.e. final IRIB University Irán version following the peer-review process) or editor’s versión in PDF. Sponsors The United Nations Office for Disaster Risk Reduction Exchange UNISDR and ARISE, with support from the Federal Exchange and Donation Program Government of Germany’s Ministry for Economic Centro Cultural Biblioteca Luís Echavarría Villegas Cooperation and Development (BMZ), Universidad EAFIT UNOPS), Grant Support Agreement GSA/2016/005 Phone: (054) 2619500 ext. 9263 [email protected] Florida International University’s “Disaster Risk Reduction in the Americas Program,” under the Cooperative Detailed information concerning the presentation of articles Agreement can be viewed at the end of this number or by accessing # AID-OFDA-A-13-00041 with the United www.eafit.edu.co/ad-minister States Agency for International Development’s Office of U.S. Foreign Disaster Assistance Images and figures are recorded in grayscale in the printed (USAID/OFDA). version, but can be viewed in full color in the electronic version. Open Access AD-minister is under Creative Commons license. 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AD-minister is indexed in: • ABI/INFORM Global • BIBLAT • CAPES • CLASE y Periódica • Clasificación integrada de Revistas Científicas – CIRC • Cengage Learning • Dialnet • DOAJ • DoTEc • EBSCO, Fuente Académica Plus • Economic Literature Index – Econlit • Emerging Sources Citation Index - Clarivate Analytics • e-Revist@s (CINDOC - CSIC) • Fuente Académica • LatAmPlus • Latindex / México • ProQuest • Publindex / Colombia - Categoría B • Red Iberoamericana de Innovación y Conocimientos científico - REDIB • Redalyc • SciELO Citation Index • SciELO Colombia • Science Citation Index – SCI AD-minister ContenTS 5 FOREWORD 7 Guest Editorial: Media Entrepreneurship and Web 3.0, the way passed, the way forward Yashar Salamzadeh, Idongesit Williams, Somayeh Labafi 15 Qualitative Methods in Media Entrepreneurship Research: Clarification of the terms Framework, Model and Pattern Métodos cualitativos en la investigación sobre emprendimiento de medios: Aclaración de los términos “marco”, “modelo” y “patrón” Datis Khajeheian 35 Modelling Media Entrepreneurship in Social Media: SEM and MLP-ANN Approach Modelado de la iniciativa empresarial de medios en las redes sociales: enfoque SEM y MLP-ANN Taher Roshandel Arbatani, Hiroko Kawamorita, Saeid Ghanbary, Pejman Ebrahimi 59 The Effect of Media Convergence on Exploitation of Entrepreneurial Opportunities El efecto de la convergencia de los medios de comunicación en el aprovechamiento de oportunidades empresariales Aidin Salamzadeh, Mirjana Radovic Markovic, Samaneh Memar Masjed 77 Corporate Entrepreneurship and Innovation Performance in Established Iranian Media Firms Emprendimiento corporativo y desempeño innovador en empresas de medios de comunicación iraníes establecidas Zahra Minafam 101 Corporate Media Entrepreneurship in Public Service Broadcasts: An exploratory Study of IRIB use of External Innovations Emprendimiento corporativo de medios de comunicación en las transmisiones público de radiotelevisión: Un estudio exploratorio del uso de innovaciones externas por parte de IRIB. Seyed Mehdi Sharifi, Datis Khajeheian, Kobra Samadi Mashhadi 119 Digital Brands and Web 3.0 Enterprises: Social Network Analysis and Thematic Analysis of User activities and Behavioral Patterns in Online Retailers Marcas digitales y empresas de la Web 3.0: análisis de redes sociales y análisis temático de las actividades de los usuarios y patrones de comportamiento del comercio minorista en línea Fatemeh Sharafi Farzad, Shaghayegh Kolli, Tohid Soltani, Saeid Ghanbary 139 Digital footprint in Web 3.0: Social Media Usage in Recruitment Huella en Internet en la Web 3.0: Uso de redes sociales en el reclutamiento Hasan Boudlaie, Abbas Nargesian, Behrooz Keshavarz Nik 157 A Model for Implementation of Intelligent Business Solutions on the Basis of the Level of BI Maturity: An Iranian experience Un modelo para la implementación de soluciones empresariales inteligentes con base en el nivel de madurez en inteligencia de negocios: una experiencia iraní Arash Ghashami, Mahmood Alborzi, Farzad Movahedi Sobhani, Reza Radfar 175 Proposing A Method for Assessment of Brand Imitation Factors Propuesta de un método para evaluar los factores de imitación de marca Seyed Babak Ebrahimi, Esmaeil Ghaderifar, Fateme Jamali Moghadam, Kambiz Manuchehrian 195 Behavioral Economy and Public State Aids: Why Iranians Refused to Give Up on Government Subsidy Receipt? (A Multiple Prisoner’s Dilemma Game) Economía del comportamiento y ayudas públicas del Estado: ¿Por qué los iraníes se negaron a renunciar al recibo del subsidio gubernamental? (Un juego múltiple del dilema del prisionero) Mohammad Reza Javadi Yeganeh 211 Author Guidelines 5 AD-MINISTER AD-minister Nº. 34 january - june 2019 pp. 216 · ISSN 1692-0279 · eISSN 2256-4322 FOREWORD The current special issue, Media Entrepreneurship in Web 3.0 presents a collection of the best papers that were presented in the 2nd international conference of Research in Innovation and Technology with a focus on a business opportunity in creative industries and challenges of technological startups in acceptance of disruptive innovation. This conference held in Shahid Beheshti University in Tehran at the 10 March 2019. A considerable number of researchers, practitioners and executive managers from the country and international community participated in this event. Two main panels, as well as two parallel panels and one workshop addressed special concerns of the innovation and business in the current period of time. The main two panels were ‘emerging business opportunities in the creative industries’ and ‘ challenges of startups to adopt disruptive innovations’. The former hosted and sponsored by