Economic Contribution of the Japanese Film and Television Industry Final Report October 2019 Mitsubishi Research Institute, Inc. This report has been commissioned by The Motion Picture Association (MPA) in collaboration with Japan and International Motion Picture Copyright Association, Inc. (JIMCA). JIMCA represents the interests in Japan of major motion picture companies and the MPA. Acknowledgements This report required gathering data from number of sources, including publicly available data from domestic industrial organizations. We would like to thank the organizations below for their help in our understanding of the data, as well as their cooperation with our interviews and discussions. Japan Satellite Broadcasting Association (JSBA) Foreign Film Importer - Distributors Association of Japan (FFIDAJ) Motion Picture Producers Associations of Japan, Inc. (MPPAJ) Japan Video Software Association (JVA) Japan Cable and Telecommunication Association (JCTA) The Association of Japanese Animation (AJA) The Japan Commercial Broadcasters Association (JAB) Japan Association of Theatre Owners (JATO) Japan Film Commission (JFC) Compact Disc & Video Rental Commerce Trade Association of Japan (CDVJ) (Japanese alphabetical) Contents 1. Executive Summary .................................................................................................................... 1 1.1 FRAMEWORK AND METHODOLOGY ................................................................................................. 1 1.2 RESULTS FOR ECONOMIC CONTRIBUTION AND MARKET OUTLOOK ................................................. 1 2. Framework and Methodology .................................................................................................... 3 2.1 OUTLINE OF THE STUDY ................................................................................................................ 3 Purpose of the study ............................................................................................................. 3 Study items ........................................................................................................................... 3 Study flow ............................................................................................................................. 3 2.2 FRAMEWORK AND METHODOLOGY ................................................................................................. 4 Measures of economic contribution ..................................................................................... 4 Methodology and assumptions of economic impact ........................................................... 5 Methodology and assumptions of market forecast ............................................................. 6 2.3 DEFINITION OF INDUSTRY .............................................................................................................. 7 Categorizing the subsector .................................................................................................. 7 Structure of the Japanese Film and Television Industry .................................................. 9 Scope of industry and market .............................................................................................11 2.4 APPROXIMATIONS AND LIMITATIONS ............................................................................................ 12 Time frame .......................................................................................................................... 12 Estimated versus actual figures ........................................................................................ 12 Unit for Evaluation ............................................................................................................ 13 3. Study results ............................................................................................................................. 14 3.1 FILM AND TELEVISION INDUSTRY (OVERVIEW) ........................................................................... 14 Economic Contribution ...................................................................................................... 14 Market outlook ................................................................................................................... 15 3.2 FILM PRODUCTION/DISTRIBUTION ............................................................................................... 18 Economic contribution ....................................................................................................... 18 Market Analysis ................................................................................................................. 18 3.3 FILM EXHIBITION ........................................................................................................................ 23 Economic contribution ....................................................................................................... 23 Market Analysis ................................................................................................................. 23 3.4 TV PROGRAM PRODUCTION/DISTRIBUTION .................................................................................. 29 Economic contribution ....................................................................................................... 29 Market Analysis ................................................................................................................. 29 3.5 TELEVISION BROADCASTING ........................................................................................................ 32 Economic contribution ....................................................................................................... 32 Market Analysis ................................................................................................................. 32 3.6 HOME VIDEO ................................................................................................................................ 38 Economic contribution ....................................................................................................... 38 Market Analysis ................................................................................................................. 38 3.7 INTERNET (ONLINE) STREAMING ................................................................................................. 43 Economic contribution ....................................................................................................... 43 Market Analysis ................................................................................................................. 43 3.8 ESTIMATION OF MARKET SIZE ATTRIBUTED TO CONTENT GENRE ................................................. 48 Estimation of market size attributed to films .................................................................. 48 Estimation of market size attributed to Animation ......................................................... 49 3.9 REGIONAL ECONOMIC CONTRIBUTION ......................................................................................... 51 Relationship with the region ............................................................................................. 51 Regional contribution ......................................................................................................... 59 4. Appendix .................................................................................................................................... 64 4.1 METHODOLOGY AND SOURCES OF DATA ...................................................................................... 64 4.2 MAIN QUANTITATIVE DATA SOURCES ........................................................................................... 71 4.3 DETAILS FOR ESTIMATION OF MARKET SIZE ATTRIBUTED TO FILMS ............................................. 72 4.4 RESTRICTIONS ............................................................................................................................. 73 1. Executive Summary The goal of this study is to quantify the economic contribution of the film and television industry in Japan. This study is basically an update to the study conducted in 2012 and 2015, providing additional essence of recent industry trends as well as important aspects of government policy agendas such as content industry development strategy and regional revitalization. This study was conducted in collaboration with local industry organizations, in addition to quantitative analysis based on sources from governmental statistical agencies, industry bodies, and other parties, to provide robust results illustrating the industry structure. 1.1 Framework and methodology In order to assess the economic contribution of the Japanese film and television industry, this study estimates economic indicators such as gross output, value added, labor income, tax revenue, and employment. These economic indicators were estimated through direct impact which describes the economic activity within the defined industries, and indirect impact which describes the economic activity in other industries triggered by the direct impact, as well as induced impact which describes the further economic impact resulting from increase in income. These are added to derive the total economic contribution for each indicator. 1.2 Results for economic contribution and market outlook The economic contribution in FY2018 brought about by the film and television industry in Japan as well