• • • • • Revenue by geography Revenue by business segment Revenue by product type 7% 3% 3% 4%4% 7% 47% 53% 34% 56% 82% Betting Gaming UK Australia US Italy and Spain Retail Online Other William Hill Australia William Hill US Note: Pie charts show 2016 full-year position • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • UK is the largest online market1 UK online market share2 Net revenue growth Online GGR (Eur m) 14% 6,000 550.7 527.4 5,000 11% 446.3 45% 406.7 4,000 321.3 10% 3,000 2,000 10% 1,000 7% 0 3% Paddy Power Betfair William Hill 2011 2012 2013 2014 2015 Bet365 Ladbrokes Coral SkyBet 888 Other 1. H2GC 2. Gambling Compliance Research Services, 2015 UK market share (October 2016). Pro forma combination of Paddy Power + Betfair share and Ladbrokes + Coral share • • • • • • • • • • • • • • • • • • UK Sportsbook amounts wagered growth +10% • UK Gaming net revenue growth +8% • Registration conversion rate +17% (H2 v H1) Increase in value of new accounts (Q4 16 v Q4 • 15) +29% • 1. Seven weeks to 14 February 2017 • Largest business segment, representing 56% of revenue • Second largest operator with 2,375 LBOs1, equivalent to 27% market share2 • 46% betting (OTC) and 54% gaming (machine) • £893.9m net revenue and £162.0m adjusted operating profit in 2016 • Resilient, cash-generative business Delivering revenue growth against challenging economic backdrop UK Retail market share by shops3 Evolving product mix (gross win) 911.4 907.0 , 0 893.9 889.5 46% Other, 54% 13% William Hill, 3%4% 6% 27% 10% 4% Betfred, 12% 7% 19% 11% 837.9 25% 18% Ladbrokes Coral, 41% 2010 2016 2012 2013 2014 2015 2016 1. Licensed betting offices 2. Gambling Commission Industry Statistics April 2010-March 2015 (June 2016) 3. Based on pro forma position from the Gambling Commission Industry Statistics, taking into account the merger of Ladbrokes Coral and the disposal of 322 shops to BetFred and 38 shops to other operators • • • • • • • • • William Hill Retail’s regular customers Q3 14 23% 77% • Q3 15 28% 72% • • 13% • William Hill Retail + William Hill Online Sources: 1. TGI 2009 (April 2009 – March 2010), TGI 2010 (January 2010 – December 2010) 2. Kantar Betscope survey, Q4’15 – Q3’16 Report • • • • • • • • • • • • • • • • • • • • • • • • • • 250 223.0 205.0 • 200.5 198.4 200 • 150 • 100 • 50 0 2013 2014 2015 2016 1. H2GC • • • • • $4bn 18% $3bn 54% $2bn 82% $1bn 46% $0bn No. of books Market handle (turnover) 2003 2005 2007 2009 2011 2013 Other William Hill 1. Handle is defined as the total amounts wagered. Data from UNLV Center for Gaming Research March 2013 • • • • • • • • • • • • • • • • • • • • • • • • 2020 375 350 2019 540 375 350 189.4 2018 540 375 350 131.9 95.2 125.0 66.5 2017 540 375 350 99.4 21.6 107.2 2016 540 375 300 350 38.5 90.4 74.6 67.5 116.8 31.0 82.8 2015 540 375 300 27.0 65.0 53.9 17.4 34.6 104.0 108.4 109.0 2014 540 375 300 71.1 87.1 35.1 52.3 60.9 17.5 0 500 1000 1500 2009 2010 2011 2012 2013 2014 2015 2016 Revolving credit facility 4.25% bond Dividends Capex Non controlling interests Deleverage 7.125% bond 4.875% bond 1. Capital expenditure net of disposals • • • • • .