Feature Story Nike INC 7000 NE Airport Way Ste. 2262 Portland, OR 97218 CONTACT: YU-CHING CHANG Desk: 555-555-5555 Cell: 555-555-5556 [email protected] For Immediate Release Arena Reveals Poignant Matthew Knight Story A lot of people pass by Matthew Knight Arena every day, but some of them don't know who Matthew Knight is. Who was Matthew Knight? He was the eldest son of the Nike chairman Phil Knight. In May 2004, he drowned in a scuba diving accident in EL Salvador. “Matthew Knight had a generous heart and he cared about animals and children,” one of his friends said. “ He liked the line “It may be raining, but there’s a rainbow above you,” which appears in “Desperado,” his favorite song. This song preference shows Matthew Knight optimistic personality. Matthew Knight worked for a nonprofit organization building orphanages and helping the organization by shooting a video for fund-raising purposes. Knight traveled to Central America a few times for the organization. He tried to make the world a little better by doing what he loved rather than just following in his father’s footsteps by working in the Nike -more- Matthew knight- 2 company. Matthew Knight was married and had two very young sons. He and his wife Angie loved birds, which had brought them together. They often took their sons to the Oregon Zoo. He didn't finish college and kept trying to discover what he wanted to do in his life. He really loved filmmaking and hoped to use this skill to help more people in the world. Another ambition Knight had was the set a new personal record in a scuba deep diving. He hoped to reach 150 feet on May 23, 2004. He reached 160 feet, but unfortunately this caused him to loss his life at the age of 34. Matthew Knight loved sports as much as Phil Knight and they both were Duck fans. “Matthew used to watch Oregon games with me,” Phil Knight said. This is how son and father bonded together through sports. Therefore, in December 2008 Phil Knight announced that the University of Oregon's new basketball arena in Eugene, Oregon would be called Matthew Knight Arena. Phil Knight used this way to honor and to memorialize his son. Phil Knight and Matthew Knight both really loved the Ducks, so the building using his son’s name on it would not only commemorate his son but also cause people to enjoy themselves. “I hope everyone will come here with smile,” Phil Knight said. The logo of the Matthew Knight Arena spells out “MATT” in a toothy grin which brings to mind Matthew Knight as a child. Matthew Knight Arena cost $227 million, but family means a lot to Phil Knight so he didn’t care how much the Matthew Knight Arena would cost. ### Matthew knight- 3 The purpose of the topic and article will let the public know how Phil Knight the chairman of Nike has a touching story. Family means a lot to Phil Knight, and this could increase his personal reputation. The story could inform people about what he did for his school and his son. His son Matthew Knight also tried to use his own way to help people in the world. Nike Inc. is related to sports, so I would like to send this to Ted Miller, sports editor at ESPN. This is newsworthy for people who love sports and would love to know that Nike has a touching story from the chairman. In Eugene, they just finished the Olympic Trails, and it is good for people to know about this building and take some picture next time if they miss the chance this time. I think my audiences are very broad because everyone would love to read the story, especially about the famous company. I chose ESPN because Nike is related to the sport section, so it’s a good choice for publishing this article. .