PT. Bali Bintang Sejahtera Tbk. August 4, 2021 Today's Agenda Company Overview Sports and eSports Entertainment and Content Enabler Digital Community Incubator Financial Performance 2020 and Q1 2021 Business Roadmap Vision & Mission MISSIONS Establish Bali United as the leading brand in sports in Indonesia and on a VISION global scale Incubate all types of digital Be the pioneer in creating the new communities to create long-lasting economy for sports, entertainment and valuable IP and provide a new platform technology to shape Indonesia's future for brands to share their story Invest in ground breaking new economy opportunities in technology and entertainment to drive long term growth Company Structure PT. Bali Bintang Sejahtera Tbk Bali United FC | Bali United Basketball 90% 99% 90% 95% PT. Kreasi Karya PT. Radio Swara Bukit PT. Bali Boga PT. IOG Indonesia Bangsa Bali Indah Sejahtera Sejahtera 360 Digital Bali United Radio Bali United Cafe E-sports Team & Marketing Agency (106.9 FM) Community Digital Community Incubator & IP House Entertainment & Content Enabler Board of Commissioners & Directors PRESIDENT COMMISIONER COMMISIONER INDEPENDENT COMMISIONER Jemy Wiyono Prihadi Edy Soehartono Andy Noya PRESIDENT DIRECTOR DIRECTOR DIRECTOR DIRECTOR Yabes Tanuri Yohanes Ade Moniaga Katharine Wianna Putri Paramita Sudali Today's Agenda Company Overview Sports and eSports Entertainment and Content Enabler Digital Community Incubator Financial Performance 2020 and Q1 2021 Business Roadmap Football Industry in Indonesia Football has the largest sports fanbase in Indonesia Indonesia is the fourth most population country in the world and 74% ranks third in Asia, representing a huge market for all kinds of opportunities especially related to football of Indonesians say football is their favorite #3 MOST FOOTBALL FANS IN THE WORLD sports to watch on TV 1 CHINA 413.700.000 2 INDIA 410.440.000 3 INDONESIA 201.047.000 Source: GWI Sports Q4 2020 Bali United FC Overview Our History Our Assets 5 Teams Senior team, U-20, U-18, U-16, Women's 1 2015 Bali United FC founded Academy Bali United Elite Pro Academy Runner-up in Liga 1, Retail & Bali United Megastore, Playland, 2 2017 Compete in AFC Cup Radio Cafe, Bali United FM (Radio), BUTV (TV channel) First IPO of football club in 3 2019 SEA, Champions of Liga 1 14M+ Followers across all social media platform (#1 in Video Views, 2018) Our Sponsorship Revenue Media rights Ticketing Streams Merchandise The only publicly-listed Won 2019 Liga 1 after Player transfers sports team in South just 5 years competing in East Asia the league What makes our football club different? We have a strong track record of ... thus leading to commercial partnerships with helping our sponsors thrive in Bali... other football clubs across Indonesia Football clubs within our ecosystem Distribution channels 14.500+ warung 400+ banjar 250+ schools We secure sales and new customers for our sponsors vs. What we do for our partner clubs only reach / awareness Find and close sponsorship deals + run on-the-ground activations Torabika ~3x sales post-sponsor Goal is to replicate Bali United distribution channels Indomie ~4x sales post-sponsor across Indonesia Bali United FC vs. Global Peers Potential to grow is massive, given: We are beyond just the traditional football club Indonesia has larger fanbase compared to Europe As economy grows and disposable income increases, sports industry will benefit from increasing media value and consumer spend Scarcity value: Liga 1 is limited to only 18 team, the entry Source: Forbes 2021 "The Business of Soccer" Bali United Basketball Our History Bali United is committed to grow the basketball community in the region 1 2021 Joined IBL for 2021 Season Finished with winning record, 4th 2 in Division Formed U-15 and U-19 teams for 3 talent regeneration Thriving social media presence 4 4th in number of followers among IBL peers 1st in engagement rate among IBL peers E-sports in Indonesia Indonesia is Predicted to Become The pandemic has turned the Largest Gaming Market in Asia everyone into gamers In 2019, Indonesia generated $1.31 billion in revenue, largest in SEA Indonesia has the biggest size for gaming audience among countries in the Asia-Pacific region, and the popularity of video games has No Country Revenue World Ranking increased during the pandemic season 1 Indonesia $1.31 billion #16 Increase in Indonesians who started playing 2 Thailand $785 million #19 46% mobile games due to the pandemic, since 2019 3 Malaysia $681 million #22 2X Growth in Unique Users 4 Filipina $572 million #24 5 Vietnam $531 million #26 4X Growth in Usage 6 Singapore $331 million #37 Source: InMobi Audience Intelligence Platform, January 2020 to January 2021 Island of Gods Esports Bali United became the first football club to own a Professional E-sports Team Actively competing in 2 highly popular games National & International achievements Champion of Free Fire Asia Invitational 2019 Winner of Free Fire Master League Season III - Group C Champion Virtual Bundesliga International Series Asia Continental Strategic investment in EVOS (Series A) Today's Agenda Company Overview Sports and eSports Entertainment and Content Enabler Digital Community Incubator Financial Performance 2020 and Q1 2021 Business Roadmap Our Services & Assets Digital Marketing Agency Live Streaming Service Bali United Studio Experienced in-house creative 39 TV-quality streaming cameras; Largest independent studio in and production teams to teams across Indonesia Jakarta (1600m2), for digital content develop high impact content to movie production Recurring annual sales IDR ~100 Provide all-in-one package for billion from Liga 1 when Completed Nov 2020 clients, enables cross-selling and competition is running up-selling Occupancy ~95%* Exploring other sports and events to provide streaming service Note: *Priort to PPKM Today's Agenda Company Overview Sports and eSports Entertainment and Content Enabler Digital Community Incubator Financial Performance 2020 and Q1 2021 Business Roadmap United Entertainment, only 9 months old.... Starting in 2020, United Entertainment has become one of the largest digital community fanbase in Indonesia with specialty in Micro Community fanbase Available in all social media #1 5B+ & chat based platform Biggest community Monthly incubator in impressions Indonesia content views across platform 55M 350k 7 pillars Total social media Micro community Hyper focused followers across unique members community platform segmentation Our community segmentations Our hyper focused on community segmentation makes our growth & engagement extremely high because it's very relatable with our audience preferences Gadis 5,5M+ Music & Enm. 11,0M+ Sports 11,3M+ Korean, Anime, Manga, China, Thai, Beauty, Skincare, Mental Sepakbola, Basket, Indonesia, Kids, Komik, Animation Health, Fashion, Parenting eSports Studio music mv p Foodies 7,2M+ Millennials 7,5M+ Muslim 5M+ Healthcare 1,7M+ Dakwah, Muslim General health, Food, Baking, Cake, Healthy Memes, Receh, News, women, Komik Women's health, Food, Restaurant review, etc. Gen Z, Travel Fitness & Health Laper Story Group Why are we excited about this? Expertise in community & client management; equipped with all assets needed Scalable business model with multiple revenue streams Recurring income: marketing campaigns for brands High value winners: content / IP development, owned product lines, platform play Each community segment has massive untapped potential, with proven examples abroad Unlocking synergies and being a growth hack for Indonesia's top tech startups Clients include: Gojek, Grab, Bank Aladin, Ovo, Vidio.com, Noice, Scarlett In less than 1 year, 99% of acquired social media IP has already passed break- even and contribution to bottom-line is net positive Today's Agenda Company Overview Sports and eSports Entertainment and Content Enabler Digital Community Incubator Financial Performance 2020 and Q1 2021 Business Roadmap Income: FY 2019 vs. FY 2020 2019 2020 % NOTES Revenue 215.2 76.4 -64.5% League suspended due to Covid-19 Operating Expense (215.0) (157.5) -26.8% Operating Income 0.2 (81.1) -36805% Other Income 8.5 78.9 824% Realized gain from stock investments Tax (Expense) Income (1.4) 5.5 -495.1% offsetting operating loss Net Income 7.4 3.3 -54.7% Positive bottom line despite pandemic EBITDA 26.4 19.1 -27.6% Note: All figures in IDR Billions Income: Q1 2020 vs. Q1 2021 Q1 '20 Q1 '21 % NOTES Revenue 41.9 18.9 -54.9% Decrease due to Liga 1 yet to start in 2021, Operating Expense (38.9) (26.1) -32.9% partially offset by new business models Operating Income 3.0 (7.2) -337.2% Other Income 4.1 56.3 1266% Realized gain from stock investments Net Income 7.1 49.1 588% EBITDA 10.3 53.8 421% Note: All figures in IDR Billions Revenue segments Q1 2021 Q1 '20 % NOTES Sports & eSports 9.0 47% Primarily from sponsorships, league still paused Entertainment & Content 8.1 43% Live streaming services for Piala Menpora 2021 Digital Community 1.3 7% Fastest growing segment, closed deals with clients exceeded ~5 Billion Others 0.5 3% Total Revenue 18.9 100% Note: All figures in IDR Billions Balance Sheet Q1 '20 Q1 '21 % Asset Current asset 425.9 466.9 9.6% TAKEAWAYS Non-current asset 97.9 138.2 41.3% Healthy and nimble balance sheet Total assets 523.7 605.1 15.5% with virtually no bank loans Liabilities Net cash position provides flexibility Current liabilities 42.5 71.8 69.0% to make investments and allow Non-current liabilities 4.6 14.1 207.9% deployment of resources to strictly Total liabilities