The Carlson Consulting Enterprise Value Proposition Curtis L. Carlson School of Management University of Minnesota 321 19th Avenue South Minneapolis, Minnesota 55455-0413 USA Page 1 TheThe CarlsonCarlson SchoolSchool ooff ManagementManagement hashas corecore competenciescompetencies inin severalseveral areasareas …… Industry Market analysis analysis Strategy Systems Process analysis Management Operations/ analysis information Supply Chain systems Management Financial Benchmarking analysis analysis • The Carlson School of Management is ranked #1 in research in Management Information Systems (MIS) and in operations management (supply chain, technology, process, and quality management). • The Carlson School is ranked #7 in overall research. Source: Trieschmann, James S., Gregory B. Northcraft, and Albert W. Niemi, “Serving Multiple Constituencies in the Business School: MBA Program vs. Research Performance,” Academy of Management Journal, December 2000. This article can be downloaded at: http://www.aom.pace.edu/amj/december2000/Trieschmann.pdf Page 2 …… andand thethe CCECCE leveragesleverages thesthesee competenciescompetencies toto createcreate realreal valuevalue forfor bothboth clclientsients andand MBAMBA students.students. Executive Academic Director Faculty Advisory Managing Professional Director Council Board Professional Director Day MBAs Student Consulting Significant High value for with 7 years selection skills consulting clients and of work filter course projects consultants experience MBA Core and Elective Courses Continuous learning … • Client feedback MBA Concentrations, Portfolios, and Clubs • Board feedback • Employer feedback Carlson School Research Centers • New course content • Contacts/networks Carlson School Faculty • Research opportunities Success attracts new MBA students to the Carlson School Page 3 TheThe CCECCE offersoffers aa strongstrong valvalueue propositionproposition forfor clientsclients …… • Strong MBA students: Carlson School Day MBAs average have an age 27 with 5 years of work experience – many with advanced degrees and/or certifications (CPA, Six Sigma greenbelt, etc.). • Outstanding professional directors: Our two experienced consultants direct the enterprise, drive results, and assure client satisfaction. • World-class faculty: Carlson School faculty serve the CCE as subject matter experts as called upon by our consultants. • Collaborative partnerships: The CCE consulting approach is a highly interactive collaborative process with the client. • Cost-effective solutions: CCE consultants are more cost effective than comparable consultants from professional consulting firms. • Flexible schedules: The schedule is based on the client’s needs. • Unbiased approach: The CCE has no software to sell or implement. • Strict confidentiality: The CCE is careful with non-disclosure issues. • Employment opportunities: Many clients consider the CCE a great opportunity to “try before you buy” for new hires. (NWA calls this “fly before you buy.”) • Guaranteed satisfaction: Clients don’t need to pay if not satisfied. Page 4 …… aa strongstrong valuevalue propropositionposition forfor CarlsonCarlson SchoolSchool dayday MBAMBA studentsstudents …… • Consulting business: The enterprise is managed like a business with accountability for both quality and financial performance. • Professional directors: Professional directors with extensive professional consulting experience mentor our consultants. • High-level engagements: Engagements report to senior-level executives. • Leadership development: One student is appointed the team lead for each engagement -- and is held accountable for the work product. • Career network: Students have an extensive network including the executive advisory board, professional directors, other mentors, faculty, clients and guest speakers. • Skills training: A 2.5-semester consulting skills course provides consulting training in content not normally offered in MBA programs. • Learning environment: The Carlson Consulting Enterprise office provides high-quality professional meeting space for significant interaction, mentoring, and computer access. Page 5 …… resultingresulting inin goodgood reportsreports fromfrom ourour CCECCE MBAMBA students.students. Ana Ponguta (’03) – “The CCE was one of the most enriching experiences of my MBA. Even though I had strong work experience before joining the program, I was able to learn more about new and different industries. The support and knowledge received from the CCE directors not only allowed me to grow in a professional and technical way but also in a personal matter. The methodologies I was exposed to, the experiences I shared with the CCE team and the extensive information that the group has gathered increased my ability to take on any challenge to come. Additionally, the exposure to upper management of some of the largest companies in the USA was a unique experience. The network that I was expose to is one that hardly comes in a lifetime all at once and it is one that I will have for ever!” Dan Gainor (’03) – “The CCE experience helped me develop my project management, business analysis, and presentation skills -- and develop a set of “consulting” skills useful for any position. I recommend the Carlson Consulting Enterprise to anyone interested in developing problem solving and project management skills quickly without spending years in a consulting firm. The CCE gives MBA students the opportunity to be involved in a series of high-level engagements with a level of responsibility that most new MBA employees do not see for years.” Page 6 TheThe CCECCE hashas successfullysuccessfully ccompletedompleted aa numbernumber ofof significantsignificant consultingconsulting engagementsengagements …… • PricewaterhouseCoopers – CIO • Guidant – Vice President of Manufacturing • Northwest Cargo – President • Carlson School of Management – Dean • Cargill – Vice President, Food Systems Design • Marvin Windows – Vice President of Operations • Marvin Windows – President • Ecolab – Vice President of Manufacturing • Donaldson – Vice President, Manufacturing and Director, Logistics and Global Procurement • Carlson Hotels – CIO • Carlson Hotels – EVP, Sales • 3M – Six Sigma Blackbelt • Rimage – President Page 7 …… withwith goodgood reportsreports fromfrom ourour clients.clients. “Just had an opportunity to scan through the work -- first impression is excellent work-spot on. Kudos to the CCE Team. Thanks.” Randy Doyle, Vice President CRM Manufacturing, Guidant CRM “I was impressed with both the quality and depth of work produced. The approach was fresh and innovative … a blend of business/academic insight gave more breadth … [the] Carlson Consulting Enterprise work [has] the same standards we expect and see from any consulting firm we have employed. I look forward to ongoing work with your team.” Lee Sparks, Director, Supplier Development, Guidant CRM “CSOM Consulting provided FSD with exceptional analytics for a quick-cycle project. The work helped me prepare for a customer visit that has progressed into further discussions. I look forward to leveraging CSOM Consulting in the future when the need arises. Thanks!” Vice President, Food Systems Design, Cargill “PRTM recently pursued a major engagement at a leading retailer in collaboration with Carlson Consulting. The PRTM/Carlson partnership makes great sense in project environments that will require heavy analytics and focused research. Having access to a leading academic institution enables Carlson to provide research talent and perspectives that far exceeds what is available in the public domain. Also, the Carlson Consulting Enterprise provides high quality resources at an attractive value point, which helps to boost the overall effectiveness of our joint offering. We found the two Carlson resources to be bright, competent and very energetic individuals. Peter Wietfeldt, Partner, PRTM “Northwest Airlines Cargo has supported the Carlson Consulting Enterprise (CCE) since its inception , and we have worked closely with them on several important projects. Their model of using exceptional students and professional directors backed by the resources of the entire Carlson community really works. The results have been valuable, and the experiences have been educational for both the CCE students and the NWA Cargo professionals. We plan to accomplish more projects in the future by working with CCE, and we look forward to a long and mutually-beneficial relationship.” Jim Friedel, President, Northwest Cargo “You did an awesome job. Fabulous.” Ken Klinck, Vice President, Sales, Rimage Page 8 TheThe CarlsonCarlson ConsultingConsulting EnterpriseEnterprise directorsdirectors bringbring worldworld-- classclass expertiseexpertise toto thethe valuevalue proppropositionosition …… Professor Arthur Hill, Ph.D., Academic Director ([email protected]) • Lindahl Professor for Excellence in Business Education • Award winning teacher. • Former editor of the top academic journal in operations management. • Author of two books and many articles. Wrote APICS certification exams for 10 years. • Consulted for over 50 organizations. • Significant international experience in Europe (IMD), Asia (NUS), and Africa (Wits). Philip Miller, Professional Director ([email protected]) • Graduate of the Carlson School MBA program plus an MA in History. • Successful consulting manager at Cap Gemini-Ernst & Young. • Ranked in top 25% of his firm every year. • Led many e-commerce, supply chain, CRM, and financial systems projects. • Outstanding mentor and teacher.