TIME R CAI NACT» RPIHI SI'S Spotlighted In This Issue. 08120 JULY 22, 1972 $1.25 BBN3ORDE100rE5076 G JU 3 A BILLBOARD PUBLICATION ORCFR DIVISIQN SEVE -El HTH YEAR DES MOINES PUB LI9RARY h0 LOCUST `T The International E h10INES ÌA 50309 Music -Record Tape Newsweekly TAPE/AUDIO/VIDEO PAGE 30 HOT 100 PAGE 91 TOP LP'S PAGES 87, 89 Hansen Bows Major 'Oldie' Pioneer UA Tutors New Drive; Revives Keys Taps New Marts By BOB KIRSCH Branch By ROBERT SOBEL By NA T FREEDLANDForces NEW YORK-In a major thrust banners and posters, and a flyer on LOS ANGEL E S-Original national will test LOS ANGELES-The first six executive needed a unified to broaden its sales base, Hansen new sheet music prints. The latter Sound Recording Co. here training program. market its 12 volume "Oldies But months of United Artists Records Publications has reactivated and will be sent to a list of customers sales training program has seen Within 48 hours, Bratnober reconstituted its sheet music service supplied by the dealer. Some 100,- Goodies" series in a number of West Coast supermarkets during director Charles Bratnober spend- found himself a lame -duck regional division, formerly known as Keys - 000 have been sent out initially, ing full days in the marketplace manager assigned to build a sales according to Goldmark. the last half of August, and will Hansen. The wing Keys Popular test a gift box, containing all 12 with over two-thirds of the UDC training program from the ground Song Distributors, is being headed In addition to the regular indi- disks, in selected stores in Septem- distribution network's 72 -man sales up. The heart of the UA system by Aaron (Goldie) Goldmark, who vidual sheet music, Keys will carry ber. force. Bratnober plans to work is Bratnober's one-to-one sessions said that the operation will func- the John Brimhall series, a line individually with each UDC sales- with each individual salesman. tion as a full and complete service "The test programs for the 12 year. direc- specially geared to teenagers. The individual records will be in super- man several times every But the new sales training company to print, promote and edition includes piano and organ to pinpoint credit tor's first task was to prepare a distribute single sheet music on a markets because this is an ideal "It's impossible sheets and teaching aids and tri - like this," said Brat- 117 -page sales manual. The manual national basis from all publishers. place for us," said operations man- for something chord sheets. Other series released ager Paul Politi. "We find a super- nober. "But last year we had to is bound in a looseleaf folder so tinue to be conducted by Hansen managers from updated pages can be inserted as previously. will be "Colour My World" and market is good because the young recruit three branch The Brimhall housewife who shops in these outside within 90 days. But since whenever necessary. In addition, we have "It's a Small World." "In our new operation, editions, Goldmark said, are most places remembers our songs when the training program started, we've (Continued on page 8) set up some 35 leased counter lo- they first came out. been able to fill all our branch cations in key markets. These in- popular with youth because of their simplicity and new approach. "Our product generally does bet- executive positions by promotion clude concessions in stores such as within the company. Macy's, New York; Wallichs Mu- In this way, "we reach the edu- ter all the way around if it is sold sic City, Los Angeles; Sherman cator and the amateur." Keys will outside the record department of a Cap Experience Clay stores in San Francisco; By- also publish single sheets of the large store," Politi continued, "be- UA's new program is inspired by Daily's Insert erly's stores in Peoria, Ill., and "Golden Songs of Rodgers & Ham- cause it often doesn't get the ex- the sales training system Capitol others in the south and midwest. merstein," through an agreement posure in that department." Records had during the 12 years Our goal is for some 120 large Keys with Sal Chiantia and MCA Music. Drop in List Price Bratnober worked there. Bratnober Ups DGG Sale counters. All will be operated by Keys plans to issue 10 new songs The series will be displayed in had just been switched from UA Hansen personnel," Goldmark said. in sheet music every two weeks. step-down racks at $2.99. Normal tape sales director to UDC western By JOHN SIPPEL On the promotion end, Keys stressed that all sheet list on all of the Oldies But regional manager. At a meeting Goldmark Stewart LOS ANGELES An unusual plans call for free display racks, music is returnable and may be Goodies product is $4.98. Distribu- with UA president Mike - in- he suggested that branch system's classical LP promotion piece, (Continued on page 13) (Continued on page 94) serted into 121,000 copies of the western regional edition of the Los Angeles Times Friday (7), resulted in a 1000 percent increase in DGG Phonogram to Top Wits To Frolic sales at Tower Records' Sunset Blvd. store over that weekend. Fred Dumont, DGG's director Enter the U.K. At Radio's Summit of classics, arranged with Tower leading air personalities chain operator Russ Solomon to LOS ANGELES-Two of the test a 30 -by -14-inch insert in a re- in the nation-Gary Owens of KMPC here and Don local be presenters at the gional edition of the powerful Imus of WNBC, New York-will daily. Dumont said the test mailing 8 -Track Mart awards ceremonies this year for the fifth annual Bill- Both men are noted proved out and that he will attempt By RICHARD ROBSON board Radio Programming Forum. to go into more regional editions LONDON - Phonogram, and for their humor. of major metropolitan dailies, tie- Polydor have been given the go- Imus will present awards to the winning air personali- ing in with key dealers in the vi- ahead by Polygram, parent com- ties in the annual air personality competition. These cinity covered by the supplement pany of the two firms, to move awards will represent the five major formats as well as insert. into the U.K. 8 -track cartridge overseas entries and entries from religious stations. Stan Goman of Tower said that market at the end of the summer. Owens will present the winners in the first annual record 50 percent of the buyers, stimu- At present, both companies are promotion men's competition, for which the votes are lated by the supplement, actually only releasing albums for the tape now being tabulated. brought in the insert "to prove it's market on cassette. Several new speakers have also been lined up for the for real." As an inducement, the Polygram leisure director and three-day Forum, which is drawing registrations from all insert offered the "first 500 DGG chairman Steve Gottleib said sim- over the world, including Canada, England, and South customers who buy a DOG LP or will America. About 70 percent of the registrations so far set a free `Karajan Festival' LP." ply: "Polydor and Phonogram directors and enter the 8 -track cartridge field are coming from radio station program Goman said the supplement classi- the first general managers. The rest of the registrations are from cal buying surge lasted the entire and the release date of record industry. items will be Sept. 1, 1972." Warner Bros. is busting another new act under the charts with radio programming syndicators and the weekend. Neither company will be dupli- TOWER OF POWER. The album (BS 2616) is echoing the sen- More Name Speakers Favors Friday Ads cating the cartridges at their joint sational sales success of the group's current single YOU'RE New speakers just added to the roster include: Tom "Normally, when labels mn ads (Continued on page 31) STILL A YOUNG MAN (WAR 7612). (Advertisement( (Continued on page 13) (Continued on page 6) ( Advertisement ) ..,almost nobod 's as class as SASSY I was sitting with Frank Sinatra in a lounge, listening to Sarah Vaughan. Frank listens on two levels. The first is like the rest of us, but the second is that of critic, a master observing technique, style, phrasing, breath control. Sarah spun out a wild series of melancholy saloon songs and jazz so cool it was iced. Frank took a long drink of Jack Daniel's and shook his head in approving disbelief. "Sassy is so good now that when I listen to her I want to cut my wrists with a dull razor." It is, as Sinatra observed, pure, straight singing. And it is also, as he pointed out, a work of art. Original. Signed. Impossible to copy. Thomas Thompson SALVAGED on RC/1 Records and Tapes From THE ORIGINAL NBC TV SHOty featuring REDD FOXX and DEMOVD WILSON Album produced by Tandem Productions by Shel Kagan. P8S/PK-1995 The best bits from the funniest show on TV. Right off the original sound tracks. For you to buy and sell. THE / ROil/S.ANFOPD AND SON EXPERIENCE/ Generad News Council Refuses RCA 'Experience' Keys Theme Orchestra League Of Fall Product at Four Meets NEW YORK-On July 10, RCA ed by Mort Hoffman, division vice Following Hoffman's remarks, WASHINGTON-The Cost of and the symphony associations Records launched here a city -a - president, commercial operations, an audio-visual presentation of released in Living Council has refused the re- have "financial problems," but the day marketing campaign for its who then enplaned to Memphis RCA product to be fall product under the theme, "The for the second of the four meet- August and September was made quest of the American Symphony Council prefers to have them solved by some lengthy tours RCA Experience," and delivered ings.