Human Resources Dhruv Shan kar Dutta Relational Analysis of Organizational Citizenship Behavior with Work Outcomes Among the Private Security Personnel S. Susila A study on problems faced by the grapes producers in managing logistics Titto Varghese & Karthika Ramakrishnan HR Campaigns through Social Media: Problem of Losing Direction Finance Siby Joseph. K & Dr. M. A Joseph Source of Information and Communication Mode among the Mutual Fund Retail Investors in Kerala Geo Thomas Aadhaar Based Direct Benefit Transfer as an Element in the Modern Matrix of Indian Economy and Financial System - A Study in the Context of U T of Lakshadweep Anju Lis Kurian1 and C. Vinodan Climate finance and investments in India: A critical analysis Dr.A.Murugarathinam Retail banking services of the regional rural banks in Tamil Nadu: An empirical study Josephine Geetha & Dr. Roshna Varghese The Effectiveness of Financial Inclusion with reference to Banking Practices Pooja S. Bhat An overview of financial inclusion in India Sudarshan Bhattacharjeeá and Rinu Joseâ Does Foreign Rate Volatility Spillovers to India Markets? Rishikesh. K.B. Is financial literacy a need of the hour? Sreekanth P V A study on merger of ING Vysya Bank with Kotak Mahindra Bank Marketing Arun Antony Malayalam movie industry using social media platform for film promotions and marketing: a case study with special reference to Facebook and Youtube Manju M. Kaimal Green awareness for sustainable green marketing Pooja S. Bhat Spiritual marketing in the FMCG segment: a case study of successful swadeshi brand Patanjali Rohini Krishna E-retailing an overview, possibilities and road ahead Editors Message Marian Journal of Professional Management is an initiative from Marian international Institute of Management, Kuttikanam. The first issue has been very carefully put together covering a range of topics to spark a debate on management in the context of emerging challenges in business. There are a lot of challenges which growing economy like India face in the realms of basic necessities in life. It is very important that different stakeholders unite and collaborate on issues which confront the society. One of the key objectives of research should be its usability and application. The intent of this first edition of journal is to showcase management based which could bring about a fundamental change in achieving business and societal impact. These challenges could be very sophisticated to very elementary but in terms of impact they would be capable of being commercialized, scaled up and focus on real life challenges. The contributions have come in not only from academics but also from very renowned institutions and industry groups as well. We aim to continue publish this journal and set up many new milestones around this. I would like to thank all the editorial team members, reviewers and initial team who have helped in making this journal a possibility. We hope that the research featured here sets up many new milestones. I look forward to make this endeavour very meaningful and provide an opportunity to make this journal a reality. Chief Editor /Publisher Dr. P T Joseph Director Marian International Institute of Management Kuttikanam Peermade P.O., Idukki. Editorial Advisory Board Dr. Ram Kumar Kakkani Professor XLRI C.H Area (East), Jamshedpur Dr. Sasmit Patra Professor XIM Bhuvaneshwar Dr. Siby Joseph Dean Administration Marian International Institute of Management Kuttikanam Peermade PO, Idukki. Dr.Cyriac Joseph Vice-Principal Marian International Institute of Management Kuttikanam Peermade P.O., Idukki. Mr. Samson Thomas Dean Research and Corporate Affairs Marian International Institute of Management Kuttikanam Peermade P.O, Idukki. Dr. Vincent Varghese Dean Academics Marian International Institute of Management Kuttikanam Peermade P. O, Idukki. Dr. Soney John Dean Student Affairs Marian International Institute of Management Kuttikanam Peermade P.O, Idukki. Editorial Review Panel Dr. Santhosh Kumar Assistant Professor Marian International Institute of Management Kuttikanam Peermade P.O, Idukki. Dr. Arun Sankar Assistant Professor Marian International Institute of Management Kuttikanam Peermade P.O, Idukki. Mr. Arun Gopi Assistant Professor Marian International Institute of Management Kuttikanam Peermade P.O, Idukki. Mr. Shinil Sebastian Assistant Professor Marian International Institute of Management Kuttikanam, Peermade P.O, Idukki. Ms. Kavitha T N Assistant Professor Marian International Institute of Management Kuttikanam Peermade P.O, Idukki. Publication Policy Marian Journal of Professional Management(MJPM) is the flagship journal of Marian International Institute of Management, Kuttikanam. Our objective is to encourage management research and facilitate collaborative work among researchers from different institutes. The selection of papers for publication will be based on their relevance, clarity, topicality and originality, the extent to which they advance knowledge, understanding and application and their likely contribution towards inspiring further research and development. Instruction to authors (Submission guidelines) The articles should not normally 3000 words The article should be in clear and concise English and should be typed on one side of A4 paper in double line spacing with wide margins. Authors are requested to submit articles on CD using any well known word processing packages. 3 copies of the print out should be send to the editor along with the version number , author(S) , author name and short title of the article. The hard copy and electronic files must be identical. The paper submitted for consideration in MJPM should be accompanied by a declaration for the authors that the paper has not been published elsewhere. Submitted articles must be authors own work. Author should acknowledge the work of others used in their research and cite publications that have influenced the direction and course of their work. Simultaneous submission of the same manuscript to different journals will not be tolerated. If found, the submitted article will be removed without consideration. This journal uses double blind review which means that both the reviewer and author identifies are concealed from the reviewers and vice versa. To facilitate this, authors need to ensure that their manuscripts are prepared in a way that does not give away their identities. Preparing your manuscript The information below details the section headings that you should include in your manuscript and what information should be within each section. Please note that your manuscript must include a 'Declarations' section including all of the subheadings (please see below for more information). Title page The title page should: present a title that includes, if appropriate, the study designor for non-clinical or non- research studies a description of what the article reports list the full names, institutional addresses and email addresses for all authors Abstract The Abstract should not exceed 350 words. Please minimize the use of abbreviations and do not cite references in the abstract. The abstract must include the following separate sections: Background: the context and purpose of the study Methods: how the study was performed and statistical tests used Results: the main findings Conclusions: brief summary and potential implications Keywords Three to ten keywords representing the main content of the article. Background The Background section should explain the background to the study, its aims, a summary of the existing literature and why this study was necessary or its contribution to the field. Methods The methods section should include: the aim, design and setting of the studythe characteristics of participants or description of materials a clear description of all processes, interventions and comparisons. Generic drug names should generally be used. the type of statistical analysis used, including a power calculation if appropriate Results This should include the findings of the study including, if appropriate, results of statistical analysis which must be included either in the text or as tables and figures. Discussion This section should discuss the implications of the findings in context of existing research and highlight limitations of the study Conclusions This should state clearly the main conclusions and provide an explanation of the importance and relevance of the study reported. List of abbreviations If abbreviations are used in the text they should be defined in the text at first use, and a list of abbreviations should be provided. Declarations All manuscripts must contain the following sections under the heading 'Declarations': Ethics approval and consent to participate Consent for publication Availability of data and material Competing interests Authors' contributions Acknowledgements Authors' information (optional) Endnotes Endnotes should be designated within the text using a superscript lowercase letter and all notes (along with their corresponding letter) should be included in the Endnotes section. Please format this section in a paragraph rather than a list. References All references, including URLs, must be numbered consecutively, in square brackets, in the order in which they are cited in the text, followed by any in tables or legends. The reference numbers must be finalized and the reference list fully formatted before submission in APA format Ethics policy Authors must be honest in presenting the results. Fabrication falsification or selective reporting of data to mislead or