Beaver County
Multi-use Facility

What We Will Discuss

• Uses of the Facility • Strategic Planning Process • Location Analysis • Phase I Scope of Work • Funding, Costs, Revenue/Economic Benefits

History of Public Investments for
Quality of Life Assets

• Swimming Pools • Golf Course • Race Track • Libraries • Fairgrounds • Playgrounds • KT & Milford Gymnasiums • 2007 Beaver County Acquired the Minersville Lake Park • Beaver City & Milford City Baseball Complexes • 2001 Restaurant Tax Implemented for Equestrian Facility • Correction Facility - $2,400,000 payroll • Milford Valley Hospital

USES OF THE FACILITY

Multi-use Facility

What makes this a multi-use facility and not just an equine facility? • Large Assembly 1,800+ • Large Open Space (dirt footing, mat flooring, high ceilings) • Indoor, Climate Controlled • Full Kitchen, Concessions, Restrooms • Ample Parking • Mecca for Recreation Opportunities

These specifications are compatible with many uses.

Uses of Event Center

Non-Equestrian
Equestrian

• Dog Training Events • Dog Shows
• Barrel Racing Events • Roping Events
• Wrestling Tournaments

• Indoor Soccer Events • Baseball Practice (inclement weather) • Youth Sports Events • Concerts
• Working Cow Horse Events • Local & Regional Horse 4H Events • Rodeos
• Tradeshows (Cars, Guns, Angling, ATV’s etc…) • Dance Events • Fair Activities (inclement weather) • Weddings
• High School Rodeo Events • Equestrian Training Clinics • Draft/Team Horse Events • Riding Clubs
• Graduations • ATV Jamboree Staging & Events • Paintball Tournaments • Motocross Events • Non-equestrian 4H Activities • Family Reunions
• Endurance Rides • Equine Therapy • AQHA Advancement Events • Horse & Livestock Auctions
• Business Retreat

Opens Up Possibility for Winter Events

Cowboy Culture

STRATEGIC PLANNING

Strategic planning is the art and science of strategic change making, in which leaders proactively invent their communities future. When done properly, it can lead to a dynamic and highly positive community life-altering experience.

3 Calls for Planning

• Call to Explore Untapped Potential • Call for Continual Adaptation • Call for Ongoing Pursuit of Excellence

The cornerstones of Economic Development are investment and productivity. Both the private and public sectors make a contribution.

Investment
&
Productivity

VALUE

School of Business

Existing Funds Reservoir Property
Quality of Life Increased Private Business Activity

Strategic Planning Objectives

1. Utilize the Restaurant Tax funds to meet the following objectives:
• Significantly increase and improve the recreation opportunities within the County • Invest the funds into a project(s) with a measurable return on investment
(ROI) strategy. Grow the pot

2. Utilize the Transient Room Tax funds to meet the following objectives:
• Significantly increase and improve tourism to the County • Invest the funds into a project(s) with a measurable return on investment
(ROI) strategy. Grow the pot

3. Significantly Improve the Quality of Life (QOF) for our citizens
• Along with job creation and housing, organized year-round entertainment and recreation was identified as a major component of QOF.

• Create quality and constructive year-round opportunities for youth

Strategic Planning Objectives

4. Identify a project that can include and benefit the private industry. Public/Private
Partnerships

5. Utilize as much of existing public assets and funds as possible 6. Identify a theme(s) or brand that can unite our efforts and be successfully marketed

You cannot manage what you cannot measure…. Equally, you cannot measure what you have not first adequately defined.

How do we define who we are? And how do you sell that to others that leads them to action?

Choosing a theme/brand or major project allows the public and private industry to unite their resources towards a common goal.

Leveraging a variety of resources towards a common goal can have an exponential growth effect.

• Restaurant Tax
• County, City, Private Marketing

Private Business Energy
Mineral Lease Funds
Lake Site/ County Property

WHAT ARE WE KNOWN FOR?

When people hear of Beaver County, what are the first things that come to their mind.

• Cheese Curd • Great pit stop • Traffic stop • Minersville
Lake
• Water (Billboard) • Tushar Mountain • Hog Farms • Camping in Tushars • Recreation
• Renewable

Energy
• Agriculture • Horses

Which of these can be turned into a brand or theme?

• Cheese Curd • Great pit stop • Traffic stop • Minersville Lake • Renewable Energy • Agriculture • Water (Billboard) • Tushar Mountain • Hog Farms

The brand or theme must be able to: • Be monetized. How does this bring money into our economy

• Houses • Recreation

• Involve or be leveraged by the private industry • Include job creation, tourism, and a quality of life component

If we do not define who we are, others will do it for us.

June 27-July1, 2016

Click on or type the following link into your internet browser to watch a 4 minute video on the equestrian branding opportunity.

https://www.youtube.com/watch?v=dlCSRW2eJ3k

Economic Advisor Summary

• Many of the residents of Beaver County already own horses and actually live in the county because of the ability to raise, ride, and share their love of horses and western lifestyle.

• We saw the ability to build on an equestrian brand - at the fairgrounds, the reservoir park, perhaps on the 80 county-owned acres near I-15 and other sites nearby I- 15, and in hundreds of miles of trails (with all types of footing) in lower and higher altitude settings.

Economic Advisor Summary

• Of the brand options, the equestrian brand would be the easiest for local residents to accept and, in fact, embrace.

• When it comes to revitalizing downtown Beaver and Milford, there are opportunities with this brand. The retail mix could include:

• Leather shops * Western wear and footwear * Feed retailers * Tack retailers * Finer dining establishments (including western cuisine) * Supporting services including trailer and vehicle dealers and repair * veterinary services, farriers, etc.

Economic Advisor Summary

• Quality of life is leading economic development (jobs are going where the talent is, or wants to be), for anyone with a love of horses, Beaver County would easily be the place to live, raise a family, and retire. Additionally, even those who don’t own horses can appreciate and enjoy living next to or having neighbors with horses and the western lifestyle.

• The equestrian brand can be a benefit to increased usage of the fairgrounds and the reservoir park, and is a perfect fit for the Tushar Mountain and Mineral Mountain trails and overall experience.

Economic Advisor Summary

• The equestrian brand has less impact on the environment than the extreme sports option we looked at.

• Equestrian “hobbyists” (it’s more a lifestyle than a hobby) spend more money, and travel further, than other recreational or sports activities. With the right facilities, an equestrian brand would attract participants from other areas.

Task Force

• First Meeting September 13, 2016 • Goals & Objectives

• Tiffany Hughes • Bruce Williams • Gina Williams • Spencer White • Rodney Tiechert • Drew Combs • Cody Wright • Dallon Bradshaw • Toni Williams • Josh Evans

• There must be a financial advantage. One aspect of the Task Force will be a financial market analysis to determine, quantitatively, the size of the market and their spending power.

• There must be a Community Quality of Life Asset

component to the analysis. In addition to being an economic driver, the Equestrian Brand has to offer quality of life assets that will significantly increase the quality of life for residents.
• The results of the analysis must indicate how pursuing the Equestrian Brand will clearly differentiate the Beaver Facility as a place to visit, live, and work, from competing locations.

• Business Model Options

• Scott Albrecht • Anthony White