The Enzo Ferrari House Museum opens 10 March in Modena “The origins of the Myth” is the title of the first exhibition which inaugurates the museum complex dedicated to Enzo Ferrari and motor sport The project of the Museo Casa Enzo Ferrari of Modena has entered the home straight and its public inauguration has been set for 10 March 2012, while for the International press there will be a preview on Friday 9 March. The tape will be cut in the presence of representatives of the institutions and special guests. From 18 February, to mark the birth of the great car builder from Modena, there will be a number of initiatives aimed at involving his city, which will be in festive spirit for the period. “It is with great satisfaction and enthusiasm that, after years of intense work by the Fondazione Casa di Enzo Ferrari, we are on the point of inaugurating this important cultural asset, that will tell the world the story of this great figure and the vocation for motoring of this area”, says Mauro Tedeschini, President of the Fondazione Casa di Enzo Ferrari. The museum complex started from the restoration of the house in which Enzo Ferrrari was born in Modena in 1898, and that has preserved through the years both the living quarters and the workshop. To this has been added a new building in the form of the now famous yellow aluminium “bonnet” whose colour is the symbol of the city of Modena and the colour chosen by Enzo Ferrari as the background to the Prancing Horse, the trademark of the company that bears his name. “The Museo Casa Enzo Ferrari represents the final addition to the tourist attractions in this area related to motoring” explains Adriana Zini, General Secretary of the Fondazione – and will become a cult place for motoring enthusiasts and a major destination for cultural and industrial tourism. For the city of Modena it will be an international icon. Together with the Ferrari Museum at Maranello, with which it will operate in synergy, and with other important motoring assets in the area such as the Marzaglia motor racing circuit and the Righini, Panini e Stanguellini Collections, it will fully meet the expectations of visitors from all over the world. The curtain will rise on an exhibition dedicated to the story of Enzo Ferrari the man, the driver and the constructor, placed in the context of the nineteen hundreds and the era which saw him as an undisputed star: motor sport, with its cast of actors, its places, the competitions that characterised the events of his life: from the street circuit of Modena to the motor racing circuit to the Mille Miglia; from Scaglietti, Fantuzzi, Stanguellini to Maserati, Pagani, De Tomaso, Lamborghini as well as Alfa Romeo. In his birthplace there is a permanent multimedia display which retraces the most important events in Ferrari’s life, a “mover of men”, who believed that “if you can dream it you can do it”, who saw the car as a work of art and considered racing as an experimental and testing ground for the continuous development and improvement of technology and the reaching of perfection. Passion and creativity, research, innovation, courage and challenges; these are the key words that emerge from the life of Enzo Ferrari and that are at the root of the Myth who made Modena and Maranello capitals of a dream come true. The stars of the exhibition in the new gallery will, on the other hand, be the cars themselves; representatives of the great Italian names from the most prestigious collections and museums, exhibited as works of arts. The vehicles will be surrounded by curvilinear showcases containing historic documents, objects and memorabilia, with the contribution of original audio-visual footage that reconstructs the identity of Motor Valley of Emilia Romagna, that with time acquired international importance. The Museo Casa Enzo Ferrari is also a prestigious work of contemporary architecture that carries the signature of Future Systems of London, formerly headed by the great architect Jan Kaplicky (died 2009). The interior design and museum layout were under the supervision of architect Andrea Morgante of Shiro Studio, co-designer of the project. Engineering, project management and works management were provided by the Politecnica company. The museum is situated close to the historic city centre of Modena and the Maserati plant, in the area outside the city walls that was the first in Modena to be developed and where, close to the railway, the first large industrial complexes, now disused, were built. The area is now being transformed, with the birth of a new quarter with homes, offices, shops and restaurants. The museum covers a total floor space of 5000 sq. m. including a teaching room with a digital archive centre, a conference - room, a projection room, shop and a coffee shop. The exhibition space is set up therefore not only as an elegant space in which to display dream cars, but as a unique and prestigious venue in which conventions, presentations and cultural events can be organised. The museum will be open 363 days a year, and, thanks to its flexible and modular set up, will host temporary exhibitions in the new gallery that intertwine the theme of motoring with those of art, music, science and technology. The museum will be directed by the Fondazione Casa di Enzo Ferrari, which will oversee cultural policy, exhibition organisation, the educational programme, the documentation centre and archive organisation, communication and marketing. The tender for the management of the museum services (ticket office, shop, coffee shop, safety and security and ordinary maintenance) was awarded last 15 November to a group of six companies: Mediagroup98, Codess Cultura, Ing. Ferrari Impianti, Manutencoop, Sirio, Galli Andrea. The work on the new complex has cost 18 million euros. The founding bodies and sponsors of the Fondazione Casa di Enzo Ferrari are Modena City Council, the Provincial Administration of Modena, Modena Chamber of Commerce, Ferrari S.p.A. and the Italian Automobile Club (ACI). Partners and backers for the work are the Ministry of Cultural Heritage and Environmental Conservation, Modena Savings Bank Foundation, the Emilia Romagna Region, the European Union (Regional Operational Programme of the European Regional Development Fund 2007 -2013 for the Emilia- Romagna Region) along with St. Geminiano and St. Prospero Bank, UniCredit Bank, Cooperative Bank of Emilia Romagna. Martini Illuminazione and Mapei are sponsors respectively of the lighting systems and resin flooring in the museum complex. * * * For further information: Maja Argenziano, Fondazione Casa Natale di Enzo Ferrari, via Galaverna, 8 41123 Modena, tel. 0592 033942, fax 0592 033959, mobile 335 1807957, e- mail: [email protected] www.museocasaenzoferrari.it www.fondazionecasanataleenzoferrari.it.