Anniversary dates 2017 Audi Tradition Audi Tradition 2 Anniversary dates 2017 Content Anniversaries in our corporate history February 1967 September 1997 50 years – NSU TTS ................................................5 20 years – Al2 and Al2 open end studies; IAA Frankfurt and Tokyo Motor Show ....................11 May 1992 25 years – Audi Customer Center September 1957 in Ingolstadt opened .............................................6 60 years – NSU begins building automobiles again ...............................................12 June 1932 85 years – Founding of Auto Union AG ....................7 September 1957 60 years – IAA presentation: July 1972 Auto Union 1000 Coupé de Luxe, 45 years – Press presentation Auto Union 1000 SP, DKW 660 .............................13 of the Audi 80 B1 ..................................................8 October 1992 August 1982 25 years – Audi 80 Avant ......................................15 35 years – Market launch of the third-generation Audi 100 .....................................9 October 1937 80 years – Auto Union 16-cylinder August 1977 streamline racing car achieves 40 years – Audi 100 Avant ....................................10 world speed record ..............................................16 Audi Tradition 3 Anniversary dates 2017 Content NSU Ro 80 February 1957 March 1977 60 years – The first NSU/Wankel rotary 40 years – The last NSU Ro 80 rolls piston engine on the test bench ...........................17 off the production line .........................................19 September 1967 50 years – NSU Ro 80 ...........................................18 Motor Sport 1982 35 years – First rally brand world championship ............................................20 1987 30 years – Röhrl drives the Pikes Peak 1982 in record time .....................................................23 35 years – Demuth / Fischer German rally champions ......................................21 1992 25 years – Withdrawal from the DTM V8 ...............24 1987 30 years – Rallye Audi 200 / the end of the works participation in rally sport .................22 Audi Tradition 4 Anniversary dates 2017 Content Motorcycles 1902 1952 115 years – The first 65 years – DKW three-cylinder Wanderer Motorcycle ..........................................26 racing motorcycle ................................................30 1927 1952 90 years – Market launch of the first 65 years – NSU racing victories DKW two-cylinder motorcycle ..............................27 NSU Rennfox .......................................................31 1937 1952 80 years – Motor sport successes 65 years – NSU racing victories for DKW and NSU ................................................28 NSU Rennmax .....................................................32 Audi Tradition 5 Anniversary dates 2017 NSU TTS 50 In February 1967, NSU presented the NSU TTS at the Thanks to a “speed set” for racing available from the Hockenheimring in Baden. The plant homologated the factory, the TTS engine boasted 85 hp at 6,600 rpm. compact sports car in group 2 of the touring car class. A downpipe exhaust system, open air funnels, modified years adjustment of the carburettors, a new distributor and The body was the same as that of the NSU 1000. At 310 racing spark plugs, it was possible to increase out- the rear a 996 ccm, air-cooled four-cylinder engine put by 20 per cent. NSU also supplied various stepped with 70 hp at 6,150 rpm provided powerful propulsion. transmissions. Depending on the axle ratio, the TTS, which weighed almost 700 kilogrammes, ran at 165 km/h and achie- By the end of October 1971 a total of 2,402 NSU TTS ved 100 km/h in 11.8 seconds. had been produced. Audi Tradition 6 Anniversary dates 2017 Audi Customer Center 25 in Ingolstadt opened On 8 May 1992, the new Audi Customer Center opened a look at Audi̕s history in the museum mobile, a visit its gates in Ingolstadt, going by the name of Audi to a restaurant and a factory tour. The Audi Customer years Center (AC). Today, about 130,000 customers and Center is the first stage in the construction of the Audi their companions take the opportunity to pick up their Forum Ingolstadt which opened in 2000. new car at Audi in Ingolstadt every year. In conjunction with handing over the keys, Audi offers them a varied programme with a detailed explanation of the car, Audi Tradition 7 Anniversary dates 2017 Founding of Auto Union AG 85 June 1932 – Following the world economic crisis of petition within the new company group was avoided . 1929, the four Saxon vehicle manufacturers, Audi, Auto Union offered a comprehensive range of models, DKW, Horch and Wanderer, fell into financial difficulties. from the small DKW motorcycle to the large Horch years Only the merger of all four companies in cooperation eight-cylinder Pullman Saloon. In the 1930s the com- with the Saxon state bank could avoid the threat of in- pany was the second largest manufacturer of vehicles solvency. in Germany. In August 1928 Zschopauer Motorenwerke/DKW had already become the majority shareholders of Audi Au- tomobilwerke in Zwickau. The merger to become Au- to Union AG took place on 29 June 1932. Zschopauer Motorenwerke was the receiving company. It also took over the automobile division of the Wanderer plant in Chemnitz. Those responsible chose the four intertwined rings as a symbol of the merger and as the new company si- gnet. The four brand names Audi, DKW, Horch and Wanderer continued to exist. Each brand represented a particular market segment. Thus unnecessary com- Audi Tradition 8 Anniversary dates 2017 Press presentation 45 of the Audi 80 B1 July 1972 – It was designed to be “modern, but not light-weight Audi 80 excelled with sporty driving modish”; a down-to-earth, reasonably-priced family characteristics and low fuel consumption – it was years car. Both Audi̕s chairman of technology, Ludwig Kraus exactly the right car for the oil crisis which began and the parent company, Volkswagen AG, were agreed in 1973. on this at the end of the 1960s. In 1972, the company struck home with the Audi 80 known internally as “B1”. Designer, Hartmut Warkuss, was involved in the de- sign in the new practical style of the 1970s. In 1976 Kraus, the head of development used a racing car design he was promoted to “Head of Department for Style” as a model: his staff checked every individual part in and shaped the Audi design of several generations order to save weight. As a result the extraordinarily of models in the B, C and D series. Audi Tradition 9 Anniversary dates 2017 Market launch of the 35 third-generation Audi 100 August 1982 – The production of the third-generation coefficient of cw = 0.30 made the new Audi 100 a Audi 100 (internal designation C3) began in August synonym for progressive design. “With regard to aero- years 1982 after the plant holidays; the car was then launched dynamics the new Audi 100 outclasses the rest of on the market in the autumn of 1982. the car world”, Auto magazine wrote. Audi NSU hit the jackpot with the “cw world champion”. Numerous The Ingolstadt-based company once again proved international awards are a symbol of this success. its innovative power with the C 3. A consistent light- weight design and above all a sensationally low drag Audi Tradition 10 Anniversary dates 2017 Audi 100 Avant 40 August 1977 – The Audi 100 Avant was the result of to a sporty, leisure vehicle in motion. a new modern vehicle concept. It was characterised by the sporty coupé-like hatchback. The name Avant is derived from the Romance langu- years ages, in particular the Italian exclamation “avanti” – The first Audi Avant was a second-generation Audi 100 “forwards”. In French “en avant” means “go”, “ahead” and was launched onto the market in 1977. In addition or “forwards”; in word compositions the French to the two and four-door Saloon, the people at Ingol- language often uses “avant" to illustrate a certain stadt also developed a third body design: the Audi 100 occurrence happening in advance. Furthermore, Avant. The model was ahead of its time, had a body “Avant” was intended to lend the claim “Vorsprung form that was progressive both with regard to its durch Technik” from the year 1971 additional ex- appearance and functionality, and it set a paradigm pression. shift from the Estate as a load or commercial vehicle Audi Tradition 11 Anniversary dates 2017 Al2 and Al2 open end studies; IAA 20 Frankfurt and Tokyo Motor Show September 1997 – In 1997 at the IAA in Frankfurt, with a plastic rear window could be unrolled forwards Audi presented the Al2, a design study of an aluminium electrically; once the support between the rear lights years compact car. In cooperation with the American alu- was removed, the remaining end panel could be lowe- minium manufacturer Alcoa, Audi developed an integral red into the bumper with remote control allowing aluminium body with a substructure made of aluminium access to a load area of 160 x 95 cm. Unlike the four- cast parts, connecting nodes and extruded sections. door prototype, the Al2 open end version remained The design was patented as Audi ASF (Aluminium Space an individual piece. Frame) and has been used in the A8. In 1999 the series model of the Al2 was presented at the IAA with the model designation “Audi A2”. Series production began in June 2000 in the Competence Center for Aluminium in Neckarsulm. The A2 was the first completely aluminium compact car in recent auto- mobile history. Prior to this, only the French brand Panhard had gained experience in series production in this area up until the mid-1950s. In the autumn of 1997, the Audi Al2 open end celebrated its début at the Tokyo Motor Show. The two-door variant of the Al2 flaunted a variable plateau design and fully-retractable side windows. The fabric top Audi Tradition 12 Anniversary dates 2017 NSU begins building 60 automobiles again September 1957 – In 1955 NSU Werke AG was the It was to be a small car, built for the average earner world̕s largest manufacturer of two-wheeled vehicles. and designed to help the motorcyclist change to a car. years However the signs of a huge crisis for the two-wheeler market could not be ignored.