~ Praise for Book Design Made Simple ~ “Professional book designers Fiona Raven and Glenna Collett have collaborated on a book that’s going to make you very happy. I know it made me very happy, and I’m going to tell you why. Book Design Made Simple fills a huge void in the graphic arts and indie publishing bookshelf. Classic books on book design are fine for design students, but usually have little relation to what we do in today’s digital world. But what indie authors have wanted—and what they keep asking me for—is step-by- step instruction in creating industry standard books with today’s tools and for today’s book production requirements. That’s what Book Design Made Simple delivers, and it does so beautifully.” —joel friedlander, TheBookDesigner.com, San Rafael, CA “What sets Book Design Made Simple apart is its unique combination of publication design fundamentals and detailed InDesign tutorial. There are lots of general graphic design books, lots of publication design books, and lots of InDesign tutorials and guides. But, until now, there hasn’t been a single volume that perfectly addresses the needs of graphic professionals who want to take full advantage of InDesign’s ability to produce better- looking, easier-to-read books as efficiently as possible. It contains over 400 pages of design tips, InDesign commands, and features. —roger c. parker, PublishedAndProfitable.com, Dover, NH “Book Design Made Simple was my main pillar of support when I was designing my own book. It stood head and shoulders above any of the tutorials I found online, and took me every step of the way through the whole process. I recommend Book Design Made Simple to every new book designer, whether they are familiar with InDesign or not. It’s the ulti- mate resource on creating a book using InDesign.” —lyle litzenberger, author of Burke and Widgeon: A Hiker’s Guide, Coquitlam, BC “Whether you are dreaming of publishing your first book or whether you are accomplished at book design, this promises to become the bible on book design. Book Design Made Simple covers so much more than the basics. From setting up the required software to practical advice and visuals of design and typography, how to obtain an isbn and create a bar code to sending rock-solid press-ready files to the printer, this 500-page volume is truly a ‘must have.’” —ernst vegt, Coast Imaging Arts, prepress and color management professional, Comox, BC “Book Design Made Simple is a golden goose for designers, authors, and anyone who wants to create a book. The instructions for InDesign are a revelation; Glenna and Fiona publish coveted secrets for saving time and adding magic to projects. Even experienced designers will profit from Glenna’s and Fiona’s wealth of intelligence and knowledge. I highly rec- ommend Book Design Made Simple. It will make beginners look professional and profes- sionals look even better.” —rafael perez, book cover designer, Colonus Publishing, Sandy, OR “Book Design Made Simple presents a two-fold course in book design and production—the practical and the sublime. In a clear use of text and images the function and application of the power of InDesign is presented. Within this context the basics of good design and visual style—from page composition to typography—are offered in a manner that allows the reader to view options. This is not a recipe book, but a flexible process the reader may use to lay out the framework of a book. A perfect addition to the bookshelf of anyone who does multiple page layouts.” —karen shea, Karen Shea Design, Beverly, MA “I recommend Book Design Made Simple. It is an excellent investment.” —kevin m. johnson, md, designer of My Father, in Snow, Madison, CT “Book Design Made Simple more than follows through on its title’s promise. This well- organized overview breaks down a very complex process with admirable clarity. If more people used this book, the publishing landscape would look a whole lot better.” —peter blaiwas, Wordesign Services, Newburyport, MA “In my entire career in publishing I have never seen the process of book design revealed in this way. With extraordinary patience, the authors have laid out every step and explained enough of the design and typographic niceties that 99% of users will find every answer they need right here. The self-publishing authors I work with will be very well served to get this book and use it!” —jan kardys, Chairman, Unicorn Writers’ Conference, Literary Agent, Unicornforwriters.com “For many of our self-publishing writers, Book Design Made Simple will be the right solu- tion at the right time. The simple but thorough instructions are perfect for any non-techie design novice.” —tracy sayre, founder of Writers Work Writers’ Conference, NY Second Edition book design made simple A step-by-step guide to designing and typesetting your own book using Adobe® InDesign® Fiona Raven • Glenna Collett 12 pines press vancouver, canada • boston, massachusetts Copyright © 2017, 2016 Fiona Raven and Library and Archives Canada Cataloguing in Publication Glenna Collett Fiona Raven, author All rights reserved. No part of this book may be Book design made simple : a step-by-step guide to reproduced in any form or by any electronic or designing and typesetting your own book using Adobe mechanical means, including information storage InDesign / Fiona Raven, Glenna Collett. — Second and retrieval systems, without permission in edition. writing from the publisher, except by reviewers who may quote brief passages in a review. Includes bibliographical references and index. Issued in print and electronic formats. Published by 12 Pines Press ISBN 978-0-9940969-2-0 (softcover) Vancouver, Canada ISBN 978-0-9940969-1-3 (ebook) Boston, Massachusetts 1. Book design—Handbooks, manuals, etc. 2. Adobe InDesign (Electronic resource)—Handbooks, manuals, E-mail: [email protected] etc. I. Collett, Glenna, 1950–, author. II. Title. www.BookDesignMadeSimple.com Z246.R28 2017 686.2’252 C2017-900572-3 C2017-900573-1 Library of Congress Control Number 2017900747 Editing by Joanna Eng Book design by Fiona Raven C016245 Proofreading by Dania Sheldon Indexing by Katherine Stimson Cover photograph by kertlis / iStock First Printing June 2017 ePub conversion by eBook DesignWorks Printed and bound by Friesens in Canada v. 2.0, June 2017 The text in otherwise uncredited sample page designs is from either the first draft of this book or Alice in Wonderland by Lewis Carroll. Adobe, InDesign, Acrobat, Photoshop, Illustrator, and Bridge are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and other countries. Word and Excel are registered trademarks of Microsoft Corporation. AmazonKindle (“Kindle”) is a registered trademark of Amazon.com, Inc. Rather than put a trademark symbol with every occurrence of a trademarked name, we state that we are using the names in an editorial fashion only and to the benefit of the trademark owner with no intention of infringement of the trademark. No such use, or the use of any trade name, is intended to convey endorsement or other affiliation with this book. All trademarks or service marks are the property of their respective owners. To my mentor, Richard Bartlett ~ the first person to have faith in me as a designer. ~ Glenna • • • To my mum ~ the first self-publisher I ever knew, who took a flyer on an inexperienced book designer and launched my passion for book design. Thanks, Mum! This one’s for you. ~ Fiona • • • And to YOU, our readers, for inspiring us to write this book! We hope you’ll be equally inspired to make your own book look its best. ~ Glenna & Fiona Acknowledgments In this second edition, we still owe a lot to many people for their help, encouragement, and advice. We are especially indebted to our reviewers. They have encouraged us tremendously while proposing improvements for this edition. We are also very much indebted to our readers. Some of you have cor- responded with us, asking questions and pointing out topics that needed addressing. This has led to some interesting blog posts, and even to the development of our YouTube channel. The enormous and excellent contribution of our original production team has stood us in good stead for this edition. We would like to thank them again: Joanna Eng, copy editor; Dania Sheldon, proofreader; and Katherine Stimson, indexer. Our ebook conversion provider, Mark D’Antoni of eBook DesignWorks, has done a heroic job of converting our second edition to a fixed layout ebook. Thank you, Mark! We would also like to acknowledge the boost we received simply by being members of various independent publishers’ groups: the Indepen- dent Book Publishers Association (IBPA), the Independent Publishers of New England (IPNE), and the Association of Publishers for Special Sales (APSS). They have provided knowledge, networking, and industry dis- counts, and we encourage all of you aspiring publishers to consider join- ing these groups or similar ones in your area. We are grateful for the continued support and encouragement of our husbands and families, too, of course. We couldn’t have done it without all of you! Contents Introduction xi Part I: Getting Started .............. 1 1 From Word to InDesign 2 2 Windows vs. Mac 4 3 Leasing InDesign 5 4 A quick tour of InDesign 12 5 Choosing your trim size 20 6 Planning your pages 23 7 Creating your document 28 8 Placing your manuscript 44 9 Optimizing your text 50 Part II: Creating Your Styles .......... 55 10 Creating your paragraph styles 56 11 Creating your character styles 80 12 Reversing or undoing mistakes 86 Part III: Formatting Your Pages ........ 87 13 Applying your character styles 88 14 Formatting your pages 94 15 Adding folios and running heads 110 16 Printing pages 113 Part IV: Designing Your Pages ........