BRAND OVERVIEW 2020 New Idea is one of Australia’s most iconic brands, and with good reason. It’s a brand that celebrates every area of a woman’s life – and inspires her to make that life better. Our content is built on four trusted pillars; celebrity news, real life stories, our famous food and the dedicated content to lifestyle solutions.We approach every section in the same way – to surprise, delight, inspire and entertain. We are the brand that gives you the insight and the knowledge to start conversations, offers you time out from your hectic day and provides ideas to make your life easier. We help you be the best version of yourself you can possibly be. A note from the Editor New Idea is an entertaining and playful catch up with a good friend. It’s a one-stop read that mixes international and local celebrity with royal news, entertainment and real life stories while adding in all aspects of lifestyle features that readers love, from health and well-being to parenting and food. As the number one Australian authority on all things royal, New Idea also provides an insider’s view of current palace life as well as taking the occasional nostalgic trip back in time. Readers choose New Idea to escape from their day to day and feel connected to the people and places that matter to them. REBECCA HYDE DEPUTY EDITOR EDITORIAL PILLARS CELEBRITY AND ROYALS FOOD HEALTH Entertained by celebrity while enjoying Our highly regarded food team are invested in We focus on a holistic approach to health. the escapism it provides. making her life easy but full of flavour, our recipes Our tips for her and her family will always give work and she knows it. them better quality of life. BEAUTY PARENTING AND FAMILY HOME From the latest in nail colour the anti-age in solutions As the only weekly brand that invest in regular family Homes inspires audience to improve their that our audiences try at home – we offer a problem and parenting content; our advice is sound and home and lifestyle each season. solution style approach to our beauty content. practical with expert input. STRESS FREE FASHION TRAVEL Ways to bring balance to her life. “Stress Free” Our fashion pages celebrate the real Australian woman Travel content covers experiences that are bucket enviorment offers her solutions, that guarantee a less and know that she is looking for on trend practicality We list worthy butfamilies and we explore potential stressful outcome for every area of her life celebrate her, her figure, her budget and her age. destinations in a family-friendly way. SIGNATURE PROPERTIES Carols in The Domain House Hold CEO The Carols in the Domain celebrations are held at the Household CEO is an exclusive section to Domain Gardens in Sydney; started back in 1983 and New Idea magazine that’s filled with expert is one of the largest Christmas celebrations around commentary and need-to-know information Australia. This traditional event is held outdoors for the CEO of the house. Readers of this and involves live music and singing performances of section are interested in hearing about new popular Australian artists, famous TV personalities, trends, products and tips that can make their as well aslocal choirs. This event is telecast live on TV lives easier and the household run smoother. each year on the last Sunday before Christmas Eve, so those who can’t attend in person can enjoy singing along to carols from the comfort of their home. In past years, performers have included The Wiggles, Lucy Durack, Justice Crew, Michael Cormick, Dami Im and Todd McKenney. Carols in the Domain will be televised on Channel 7 from 8pm. For more than 90 years, New Idea has surprised, delighted, uplifted and entertained Australian women of all ages – with an unrivalled mix celebrity news, food, fashion, beauty, health, home, parenting and travel. INSTAGRAM 112,100 FACEBOOK 1,152,209 TWITTER 26,300 NEWIDEA.COM.AU Social Landscape (as of 17/08/2020) READERSHIP PAGE VIEWS NEWSLETTER 694,000 20,565,952 SUBSCRIBERS 29,828 DISTRIBUTION UNIQUE AUDIENCE Weekly 1,332,066 Source: Readership - Roy Morgan June2020 Source: Nielsen Digital Content Ratings, July 2020, Digital 3 IN 4 (75%) BELIEVE QUALITY IS MORE IMPORTANT THAN PRICE 4 TIMES MORE LIKELY 7 IN 10 (70%) AGREE THAT (IX. 395) THAN GENERAL MAGAZINES ARE A GOOD Source: Roy Morgan March 2020 POPULATION TO BE A WAY TO UNWIND AND RELAX ALMOST 4 IN 5 (83%) TRY TO BUY HEAVY MAGAZINE Source: Roy Morgan March 2020 AUSTRALIAN MADE PRODUCTS AS READER (5+ ISSUES) OFTEN AS POSSIBLE Source: Roy Morgan March 2020 Source: Roy Morgan March 2020 CALENDAR 2020 Australia Day Mother’s day special Spring refresh homes, Back to School body, health Father’s Day The budget special Parenting special Summer health JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC Cold and flu winter Christmas – gift valentines day special Halloween special guides, food and Easter guide preparation guides Anzac day Pet special Party season AUDIENCE • New Idea readers have an average HHI of $85k • 83% are MGB’s (that’s 628,000 we reach each week!) • Well over one third (37% or 283,000) are parents with kids in the household • New Idea readers spent am impressive +43% above average on music, movies and tv shows over the past 4 weeks • New Idea readers skew 87% more likely to be heavy TV viewers (3+ hours per day) • 9 in 10 (692,000) went shopping in store in the past 4 weeks • 88% or 663,000 agree that helping others is an important part of who they are New Idea readers skew 30% more likely to have been to a discount store in the past 4 weeks • New Idea readers skew an impressive 69% more likely than average to agree that they often enter competitions run by magazines, newspapers or radio stations CONTACTS NAME POSITION PHONE NUMBER EMAIL Andrew Cook National Director of Sales +61 (02) 9282 8676 [email protected]@aremedia.com.au Anna Mistilis Head of Brands +61 (02) 9282 8111 [email protected]@aremedia.com.au Jo-Ann Taylor Commercial Brand Manager +61 (02) 9282 8000 [email protected]@aremedia.com.au Karen Holmes NSW Director of Sales +61 (02) 9282 8733 [email protected]@aremedia.com.au Jaclyn Clements VIC, SA, WA Head of Sales +61 (03) 9823 6341 [email protected]@aremedia.com.au Judy Taylor QLD Head of Sales +61 (07) 3101 6636 [email protected]@aremedia.com.au Samantha Lowe NSW Head of Direct Sales +61 (02) 8114 9442 [email protected]@aremedia.com.au Will Jamison VIC Head of Direct Sales +61 (03) 9823 6301 [email protected]@aremedia.com.au baueradvertising.com.au.