PRESS RELEASE Levallois, 2nd March 2020 Monthly Médiamat Day of viewing February 2020 – from 3rd February to 1st March 2020 Television Viewing Time per Individual In hours and minutes - Average day Monday-Sunday - 3am to 3am Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20 Total TV Daily INDIVIDUALS 4 YEARS + 3:50 3:45 3:40 3:38 3:31 3:19 3:09 3:27 3:45 3:54 3:56 3:53 3:50 Viewing Time INDIVIDUALS 4 YEARS + 3:40 3:35 3:30 3:28 3:21 3:09 2:59 3:17 3:35 3:44 3:46 3:43 3:40 INDIVIDUALS 15 YEARS + 4:00 3:56 3:50 3:48 3:41 3:26 3:15 3:37 3:56 4:07 4:07 4:06 4:02 INDIVIDUALS 15-49 YEARS 2:36 2:31 2:29 2:32 2:27 2:12 2:06 2:25 2:35 2:39 2:40 2:34 2:31 Daily Viewing Time on TV set INDIVIDUALS 15-34 YEARS 1:47 1:41 1:42 1:44 1:44 1:35 1:28 1:37 1:47 1:49 1:51 1:47 1:48 Home and guests Live - time shifted - CHILDREN 4-14 YEARS 1:41 1:27 1:31 1:22 1:19 1:25 1:19 1:17 1:31 1:25 1:33 1:26 1:26 catch-up THE WOMAN IN CHARGE OF 3:20 3:21 3:08 3:13 3:03 2:40 2:33 3:07 3:13 3:19 3:16 3:12 3:06 HOUSEHOLD PURCHASES - 50 YEARS INDIVIDUALS 50 YEARS + 5:27 5:25 5:15 5:05 4:55 4:40 4:26 4:49 5:18 5:37 5:36 5:39 5:35 SPG + INDIVIDUALS 2:48 2:47 2:39 2:43 2:36 2:17 2:07 2:37 2:48 2:54 2:51 2:56 2:51 Day of viewing ratings : ratings of the programmes viewed live, time shifted or as catch-up on a given day, irrespective of the initial date of the live broadcast. Total TV Daily Viewing Time includes TV consumption : - on TV set and on internet screens (computer, tablet, smartphone) - live, time shifted and catch-up, - At home, relatives and friends, on holidays and in second homes, in public places, … Estimates based on Médiamat, Global TV, 4 screen TV measurement. The total audience measurement will become the TV audience measurement reference in 2020. In anticipation of this new mesaurement, Médiamétrie publishes a total viewing time estimate in this press release. The Total TV Daily Viewing Time for individuals 4 years and over was 3 hours and 40 minutes in 2019 (Médiamat year). Source : Médiamétrie – Médiamat – Copyright Médiamétrie – Tous droits réservés 1 PRESS RELEASE Monthly Mediamat 2020 Day of viewing February 2020 – from 3rd February to 1st March 2020 Audience share (%) and national coverage of aggregates and channels Average day Monday-Sunday - 3am to 3am - aged 4 years + Monthly National audience share (%) coverage Feb-19 Jan-20 Feb-20 Feb-20 TOTAL TV 100,0 100,0 100,0 - NATIONAL CHANNELS(1) 89.4 89.2 89.5 - OTHER TV: SPECIAL-INTEREST. LOCAL 10.6 10.8 10.5 - AND FOREIGN CHANNELS AGGREGATES TF1 19.2 18.8 19.1 51,082,000 FRANCE 2 13.4 14.3 14.2 48,763,000 FRANCE 3 9.0 9.1 9.3 46,063,000 CANAL + (2) 1.5 1.3 1.5 27,475,000 FRANCE 5 3.7 3.6 3.8 39,421,000 M6 9.1 8.8 8.8 47,791,000 ARTE 2.5 2.8 2.7 37,725,000 C8 3.0 2.9 2.8 37,916,000 W9 2.7 2.6 2.7 39,544,000 TMC 2.9 3.0 2.9 37,338,000 TFX 1.9 1.8 1.8 34,472,000 NRJ12 1.5 1.5 1.2 29,931,000 FRANCE 4 1.6 1.6 1.4 33,143,000 BFM TV 2.2 2.2 2.2 33,180,000 CNEWS 0.8 0.8 0.8 26,495,000 CHANNELS CSTAR 1.2 0.9 1.1 30,645,000 GULLI 1.6 1.2 1.2 26,549,000 TF1 SERIES FILMS 1.8 1.7 1.7 27,866,000 L’EQUIPE 1.2 1.5 1.6 26,700,000 6TER 1.8 1.7 1.8 30,020,000 RMC STORY 1.4 1.4 1.5 26,539,000 RMC DECOUVERTE 2.3 2.5 2.2 27,264,000 CHERIE 25 1.1 1.0 1.1 22,450,000 LCI 1.0 1.0 1.0 19,067,000 FRANCEINFO: 0.4 0.5 0.5 18,353,000 The results of the following channels include the audience of their Catch-Up services : TF1. France 2. France 3. Canal +. France 5. M6. ARTE. C8. W9. TMC. TFX. NRJ12. France 4. CSTAR. Gulli. TF1 SERIES FILMS. L’Equipe. 6ter. RMC Story. RMC Découverte and Chérie 25. (1) National channels: mainstream channels. free DTT channels. the initialisation threshold of which exceeds 95% of the French population. and free HD DTT channels. (2) These results comprise only the audience of the Canal + channel; the audience for the channels Canal + Cinéma. Canal + Sport. Canal + Décalé. Canal + Family et Canal + Séries is incorporated into the “Other TV” aggregate. Médiamétrie - Médiamat - Copyright Médiamétrie – All rights reserved PRESS RELEASE Monthly Mediamat 2020 February 2020 – from 3rd February to 1st March 2020 Television Audience Measurement 1- Features of Médiamat Médiamat is the television audience reference measurement in France. On 24th February 2020. the Médiamat panel comprised 11.558 individuals aged 4 years + living in 5.000 households equipped with a push-button people meter. This panel is representative of individuals residing in mainland France having a TV set in their main residence. A channel audience results include those receiving TV via analogue and digital terrestrial TV (DTT) service. by digital cable service. and by satellite and broadband service. 2- Calculation features and audience indicators Listening Time per Listener (LTL) in minutes: average time spent viewing programs broadcast by TV channels by all the individuals making up the population studied. Audience share in percentage: share that represents the viewing time for a channel over the total viewing time for television media. For Canal +. the results have been calculated across the entire broadcast period. whether the broadcast was scrambled or unscrambled. Monthly coverage: number of individuals having had at least one contact of 10 consecutive seconds with the channel over the month. Day of viewing ratings : ratings of the programmes viewed live. time shifted or as catch-up on a given day. irrespective of the initial date of the live broadcast. 3- Equipment. subscription and reception Total with TVs 58.030.000 individuals Broadband TV reception 29.326.000 individuals Cable reception 13.312.000 individuals 37.192.000 individuals Total with TVs : All individuals 4 years + having at least one TV set at home. regardless of how they receive their TV: via digital terrestrial TV (DTT). analogue and digital cable. satellite. ADSL TV. Source: Médiamétrie - Médiamat 2019 Satellite reception : All individuals 4 years + living in a home with at least one TV set connected to a satellite TV service. with or without a subscription. Source: Médiamétrie – Médiamat / Home Devices – september-october 2019 Broadband TV / Cable reception : All individuals 4 years + living in a home with at least one TV set connected to a broadband TV service or set hooked up to a cable TV service. with or without a subscription. Source: Médiamétrie - Médiamat / Home Devices – september-october 2019 About Médiamétrie As a leader in media research. Médiamétrie observes. measures and analyses public behaviour and market trends and promotes the emergence of a reference in data media in France. Created in 1985. Médiamétrie develops its activities in France and abroad on Television. Radio. Internet (computer. smartphone and tablet). Cinema. and Cross-Media. In 2018. the Médiamétrie Group generated revenues of €102.7 million. www.mediametrie.fr Twitter: Mediametrie Facebook: Mediametrie Press Contacts: Benoit David Isabelle Lellouche-Filliau Tel : +33 (0) 1 71 09 93 18 Tel : +33 (0)1 47 58 97 26 [email protected] [email protected] Source : Médiamétrie – Médiamat – Copyright Médiamétrie – Tous droits réservés.