Building Better Practices Since 1954 Get your leadership in alignment How to teach a life of wellness Should you be involved in corporate wellness? The mechanics of finding good staff members Fabrizio Mancini, DC A healthy approach to Chiropractic Education PLUS Supplies Resource Guide p. 84 Issue #1: January 21, 2010 www.ChiroEco.com CHEC_3.ps 12/28/09 7:18 PM Page 3 CHEC_4.ps 12/30/09 12:35 PM Page 4 contentsCHIROPRACTIC ECONOMICS • VOLUME 56, ISSUE 1 clinical research IN EVERY ISSUE Keeping current with the evidence . .17 EDITOR’S MESSAGE . .8 By Ronald Rupert, DC NEWS . .10 DATEBOOK . .94 marketing ADVERTISERS INDEX . .96 Are your gatekeepers hurting your bottom line? . .23 PRODUCTS . .98 By Lisa Roberts MARKETPLACE . .103 Team Tips: Plant the seed for referrals . .26 CLASSIFIEDS . .104 By Susan Hoy SUPPLIES GUIDE . 84 personal development It it’s broken, fix it! . .33 By Dennis Schone, DC Chiropractic Economics (ISSN 1087-1985) (USPS 019-178) is published 18 times per Align your leadership . .36 year and two of the issues, in July and By Monica Wofford, CSP November, will include a special editorial supplement. In addition, two issues are There is no better time to be a chiropractor . 40 mailed in January, February, April, June, Aug., and Sept. One issue is mailed March, By Charles E. Ward, DC May, Oct., and Dec. Address: Chiropractic Economics, Inc., 5150 Palm Valley Road, Suite 103, Ponte Vedra Beach, FL 32082. Phone: 904-285-6020, Fax: 904-285-9944. wellness Web Contact: www.ChiroEco.com. (A A life of wellness … or not? . 47 Florida Corporation). POSTMASTER: Please send form #3579 to By Gilles Lamarche, DC Chiropractic Economics, PO Box 3521, Northbrook, IL 60065-9955. Periodicals Should you be involved with corporate wellness? . 50 class postage paid at Ponte Vedra, Florida By David E. Wade, DC, CCSP, CCST, CHC and at additional mailing offices. GST #131868416. Subscription Rates: U.S. and possessions, $39.95 one year, Canadian subscribers add feature $35 per year shipping and handling; overseas subscribers add $60 per year A healthy approach to chiropractic education . 58 shipping and handling. Students, $19.95, By Stanford Erickson Single copy, $4. Statement: While encouraging the free expression of opinion by contributors to this publication, Chiropractic Economics and practice management members of its staff do not necessarily agree with/or endorse the statements made in the The mechanics of finding your next staff member . 71 advertisements or contributed articles. By Laurie Mosier, MPA Chiropractic Economics is owned by Chiropractic Economics, Inc. a Florida Practice freedom with an associate . 76 Corporation, Joseph D. Doyle, President and CEO and Wendy Bautista, Editor. By Ed Sharp Authorization for the use of photographs and/or illustrations is the responsibility of Coding Questions: What’s your coding IQ? . 80 the author(s). All materials submitted for By Marty Kotlar, DC, CHCC, CBCS publication shall remain the property of this magazine until published. Consult the Coach: High-velocity practices eliminate friction . 82 By Mark Sanna, DC ACRB Level II, FICC Change of Address: Six to eight weeks prior to moving, please clip the mailing label from the most recent issue and send it along with your new address (including zip code) to the CHIROPRACTIC ECONOMICS studentDC.com CIRCULATION DEPARTMENT, PO Box 3521, Northbrook, IL 60065-9955. For a faster Building a successful practice through education . 92 change, go to www.ChiroEco.com and click on By Brian Jensen, DC “Customer Service.” 4 Chiropractic Economics www.ChiroEco.com Vol 56: Issue 1 • January 21, 2010 CHEC_5.ps 12/28/09 7:20 PM Page 5 CHEC_6.ps 12/28/09 7:21 PM Page 6 NOW ONLINE HOME PAGE FOR THE SUCCESSFUL DOCTOR OF CHIROPRACTIC Home | News & Wires | Chiropractic Research | Magazine Archives | Webinar Archives » Blogs » Chiropractic Events » Buyers Guide » Videos » Job Boards Resources for you at ChiroEco.com Chiropractic Tables More from this issue www.ChiroEco.com/hill Find charts from David E. Wade’s • Four factors to consider when corporate wellness article at: Find us online! investing in a table www.ChiroEco.com/wade Check out Chiropractic Economics on • The pros and cons of new, used, Facebook and Twitter. and reconditioned tables Resources for www.ChiroEco.com/facebook Canadian DCs www.ChiroEco.com/twitter Job Board Our Web site section for Canadian Visit www.ChiroEco.com/jobboard DCs features news from schools, Resource Centers for employment opportunity listings organizations, and seminars. The site for: Lasers also includes Canada-specific coding • Associates www.ChiroEco.com/erchonia and billing information. Check it out • Billing at www.ChiroEco.com/Canada. • What are you treating with lasers? • Chiropractic • The highs and lows of lasers Assistants Resource Guide Instrument Adjusting • Doctors of and Directory www.ChiroEco.com/neuromechanical Chiropractic Our patient retention resource guide • Bring adjusting instruments to • Faculty and directory is now available online the table • Front at www.ChiroEco.com/directory. Office/Reception/Scheduling • Integrating instrument adjusting in your practice • Independent Contractors • Marketing Online Poll Electronic Health Record • Massage Therapists Do you have a wellness www.ChiroEco.com/futurehealth • Multidisciplinary Practice program for your employees? Opportunities • Guest Editorial-How to keep To enter your response and EHRs secure • Office Management view the results of our last poll, • A case study in billing • Temporary Positions visit www.ChiroEco.com. • Other Expert Insights Blogs by Jean Murray, Perry Nickelston, Gerry Clum, Kelly Robbins, Kathy Mills Chang, Jasper Sidhu, Paul Varnas, and the Chiropractic Economics editorial staff. We have chosen these bloggers from different niches: Practice startup, reimbursement, strategies from the ‘real world’ of chiropractic, and the chiropractic press. We do this to make sure you get the big picture about chiropractic success. Let’s Talk Chiropractic ChiroMasterMind Don't practice on Would you like to attract Who invented the laser your practice? news patients? and how does it work? Burden of proof Lisa Roberts Perry Nickelston, DC Dr. Paul Varnas www.ChiroEco.com/roberts www.ChiroEco.com/nickelston www.ChiroEco.com/varnas 6 Chiropractic Economics www.ChiroEco.com Vol 56: Issue 1 • January 21, 2010 CHEC_7.ps 12/28/09 7:22 PM Page 7 CHEC_8.ps 12/29/09 7:38 PM Page 8 editor’s message Living life to its fullest BUILDING BETTER PRACTICES SINCE 1954 Volume 56, Number 1 umping out of airplanes, diving off cliff sides, hang Editorial Director Stanford Erickson Jgliding across canyons, and racing cars at their [email protected] highest speeds — these are some people’s idea of Editor Wendy Bautista living life to its fullest. [email protected] But that isn’t everyone’s idea — and it doesn’t need to be. Assistant Editor Ryan Daley Living life to its fullest is different for different people. For some, it is the [email protected] “daredevil” acts that do it for them; for others it is just living a full life. In Editorial Assistant order to accomplish either of these feats, however, you need to be well. Melissa Heyboer Wellness is defined in the article “A life of wellness [email protected] … or not?” on page 47. In it the author discusses how Art Director some of the most commonly described subdimensions of Christine Wojton [email protected] wellness relate directly to the art, science, and philosophy of chiropractic. Production Assistant Nicole Evans He goes on to explain that since subluxations can be [email protected] caused by physical, chemical, or emotional stresses, it Vice President, Web Operations/ makes sense to communicate a clear and consistent Audience Development Let me know what’s message relating to the appropriateness and Manuel Lirio on your mind: [email protected] 904-567-1539 effectiveness of chiropractic care in order to improve Fax: 904-285-9944 the health of the nation. Web Developer [email protected] Darryl Green Wouldn’t you, as a doctor of chiropractic, want to be [email protected] part of improving the health of the nation? Since many of you enrolled in Accountant chiropractic school to help people, the answer is more than likely yes. But Brenda Murphy have you considered how you could help more? [email protected] “Should you be involved with corporate wellness?” on page 50 offers National Account Executives another opportunity for you and your practice. With many worksites Jeff Pruitt, 904-567-1542 [email protected] promoting healthy habits and employers reaping the rewards of fewer sick days, Janice Ruddiman Long, 904-567-1541 greater overall productivity, and lower health insurance costs, the author [email protected] explains how you should take a lead roll in corporate wellness and what tools, Joel Morris, 904-567-1548 programs, strategies, and sales and marketing is needed. [email protected] And speaking of taking a lead role in wellness, see our Jill Upton, 904-567-1546 Editorial Director Stanford Erickson’s interview with Parker [email protected] College of Chiropractic’s President Fabrizio Mancini. “A Advertising Coordinator healthy approach to chiropractic education” on page 58 Hustin Wildman, 904-567-1543 discusses how since Parker College of Chiropractic appointed [email protected] Fabrizio Mancini, DC, president, Parker has emerged as one Classifieds Account Executive Tina Farber, 904-567-1551 of the more financially sound chiropractic colleges in the [email protected] Fabrizio Mancini, DC, (L) country — with Dr. Mancini gaining acclaim as a leading with Stanford Erickson. President/CEO educator and proponent of chiropractic worldwide. Joseph D. Doyle Chiropractic worldwide — that sounds nice doesn’t it? And you can be part [email protected] of it by improving the health of the nation through wellness and by living life Business & Editorial Offices to the fullest — however that may be for you. 5150 Palm Valley Rd., Ste.