The Internet’s Car Community Media Kit sales@carthro!le.com October 2015 About Car Throttle We are the internet’s fastest growing car community … and we’re regularly featured in the national press and automotive enthusiast platform… as an exciting media startup. Key Overview Reach 30,000,000 (last 30 months) • 5m monthly unique users • 100m Facebook reach / week 22,500,000 Shareability 15,000,000 • 3m followers on social media • Viral editorial and video content 7,500,000 Demographic • Niche car enthusiast audience 0 • Supersharers, highly influential Jul-13 Jul-14 Jan-13Mar-13 Sep-13Nov-13Jan-14Mar-14 Sep-14Nov-14 May-13 May-14 Jan - 15Mar - 15May - 15July - 15 Demographic Breakdown 49% of our audience are 24-54 years old 94% of our audience is male Audience Interests Affinity Index 72% of our traffic is mobile, and growing Automotive 9.3x Sports 5.8x 75% of our traffic is from social sources Arts & Entertainment 5.5x Computers & Technology 4.7x News 4.3x countries visit us each month 196 Compared to an average internet user 54% of our audience are single and without children Our Platform Statistics Key metrics (monthly) • 5m unique users • 25m pageviews • 100,000 registered users Engagement (monthly) • 125,000 comments • 35,000 user generated posts • 3.2m social shares YouTube Statistics YouTube Subscribers (cumulative) 700,000 • #1 car channel in the UK • Signed YouTube channel • Top 10 worldwide by subscribers (autos) • Top 5 fastest growing channel worldwide (autos) 525,000 Car Thro!le • 740,000 subscribers 350,000 • 100m total channel views • 238m minutes watched • 180,000 lifetime comments 175,000 0 Mar 13 July 15 Facebook Statistics Facebook Car Thro!le Car memes - 1,700,000 likes - 1,500,000 likes - 24,000 new likes / week - 5,000 new likes / week - 100,000,000 weekly reach - 12,000,000 weekly reach 3,662 averate total actions per post Video stats • 9 out of 10 of our most popular posts are video • Average video reach: 1.3 million • Average video engagement: 379,794 • Car Thro!le videos get 250% more views on Facebook than on YouTube Other Social Media Statistics Instagram Pinterest 100,000 followers +20,000 available in network 2,000,000 available in network Snapchat Twitter 32,000 followers (estimated) 22,500 followers 700,000 impressions / week 1.3m impressions / week 1000 new followers / week 10% engagement rate Let’s get started.