DAWN EDUCATION EXPO 2015 Dear Colleague: DAWN, Pakistan’s largest selling and the most influential English language newspaper, founded by the Quaid-e-Azam, Mohammad Ali Jinnah (the founder of Pakistan) on August 14, 1947; DAWN was the first English Language Newspaper published in Pakistan. DAWN is organizing its 12th Education Expo bringing universities and colleges under one roof. The Exhibitors include respected and mainstream higher education institutes from North America and the UK as well emergent ones in Australia, Belgium, Canada, Germany, Hong Kong, Ireland, Malaysia, New Zealand, Northern Cyprus, Pakistan, Russia, Switzerland, Turkey & the UAE. The DAWN Education Expo 2015 is to be held on the following dates and venues: Islamabad: February 7 & 8 at the Pak China Friendship Centre Lahore: February 10 & 11 at the Faletti's Hotel Karachi: February 14 & 15 at the Karachi Expo Centre For the last decade the Expo has served as a unique platform to link prestigious local and foreign higher education institutes with the best of Pakistan’s university and college going students. Over 130 universities participated & 25,000 students visited the exhibition in January 2014. To further widen the outreach of DAWN Education Expo 2015, an extensive Special Report will be published in DAWN on the day of the exhibition in each city. The Special Report will feature specially commissioned, highly informative articles about higher education, studying abroad and professional education in general. In addition there will be informative profiles about the participating colleges and universities. For more information, please do not hesitate to contact me or log on to the events website http://educationexpo.dawn.com. We look forward to having you on board and being a part of the success of the DAWN Education Expo 2015. Regards, Khurram Bhatti Manager Marketing DAWN Media Group Phone: +92-21-35613344, Cell: +92-321-822 0064 Email: [email protected], Web: http://educationexpo.dawn.com DAWN Education Expo February 2015 - Pakistan http://educationexpo.dawn.com Highlight In January 2014, over 125 universities participated & over 20,000 students visited the DAWN About DAWN Education Expo. These ambitious and financially sound students are committed to obtaining a Media Group degree in order to gain an active edge in the Pakistani job market. - 3DNLVWDQ¶V Leading In the coming academic year over 25,000 Pakistani students (high school & college graduates) Media Group will be making a decisions about which university they will enrol in. The Dawn Media Group is 3DNLVWDQ¶VOHDGLQJPXOWLPHGLD group straddling print, digital, television and radio. Dawn is the flagship newspaper of The 3DNLVWDQ¶VPRVWUHVXOWVGULYHQ+LJKHUHGXFDWLRQSODWIRUPWR Dawn Media Group. It was meet 25,000 students seeking international degree founded in 1947 and is now recognized as the most A Brief authoritative newspaper in the country, widely respected for The '$:1(GXFDWLRQ([SRLV3DNLVWDQ¶VPRVWVXFFHVVIXOKLJKHUHGXFDWLRQH[SR)RUDOPRVWDGHFDGH the Expo has served as a unique platform to link prestigious local and foreign higher education institutes the credibility of its reporting ZLWKWKHEHVWRI3DNLVWDQ¶VXQLYHUVLW\DQGFROOHJHJRLQg students. and the independence of its views. The market leader 2UJDQL]HGE\'$:13DNLVWDQ¶VSUHPLHU(QJOLVK-language newspaper, the DAWN Education Expo DWWUDFWVYLVLWRUVIURPWKHQHZVSDSHU¶VSURJUHVVLYHDQGDIIOXHQWUHDGHUVKLS7KHQHZVSDSHULVUHTXLUHG ZLWKLQ3DNLVWDQ¶VTXDOLW\SULQW UHDGLQJDWPDQ\RIWKHFRXQWU\¶VSUHVWLJLRXVVFKRROs. media, Dawn is read by key influencers in the public and New generation Pakistani students are bright, focused and ambitious. They are keenly aware of the importance of higher education; and appreciate that a degree from an internationally recognized college, private sectors and by the university or institute of higher education will give them the requisite competitive edge in an increasingly majority of the English reading sophisticated job market. public, many of whom The DAWN Education Expo is the platform where they can make contacts with college and university constitute a significant representatives, and can discuss degree programmes & course options, and understand the admission SURSRUWLRQRI3DNLVWDQ¶V criteria so that they can be better equipped to make the most important decision of their lives. current decision making The DAWN Education Expo with representatives from universities in Pakistan, Australia, Belgium, generation. Canada, Germany, Malaysia, North C\SUXV7XUNH\8$(8.DQG86$LV3DNLVWDQ¶VDXWKHQWLF international education fair. The Dawn Media Group has a proven track record of Media Campaign organizing exhibitions and To ensure maximum participation, DAWN Education Expo has always been supported by a nationwide, conferences that deliver on multimedia advertising campaign in DAWN in the print media, DawnNews on TV, CityFM89 on the radio their objective of bringing and DAWN.com in the digital space. together the key influencers To further widen the outreach of the Expo, DAWN publishes its Special Reports on opening days of the and stakeholders from specific exhibition in each city. The Special Report features specially commissioned, highly informative articles about higher education, studying abroad and professional education in general as well as informative industries and interest groups profiles about the participating colleges and universities. thereby providing them with a platform conducive to Please find below the link to download the Special Report (international education version) that published during the expo: http://goo.gl/p5lqag networking and doing business. For information, please contact: The DAWN Education Expo is Khurram Bhatti, DAWN Media Group ± Contact: +92-321-8220064, Email: [email protected] no exception. Nationwide Packages: Foreign Institutions - 2015 Package A – US $ 3,500 Octonorm stand Size-A in Karachi, Lahore & Islamabad A 15cm x 4col. color advertisement (15cm high x 16cms wide) in the DAWN Special Report on Education 400 words introductory write-up in DAWN Special Report Package B – US $ 4,500 Octonorm stand Size-B in Karachi, Lahore & Islamabad A 27 cms x 4 col. color advertisement (27 cms high x 16 cms wide) in the DAWN Special Report on Education 600 words introductory write-up in DAWN Special Report Package C – US $ 7,000 Octonorm stand Size-C in Karachi, Lahore & Islamabad A half-page color advertisement (27cm high x 32.5cms wide) in the DAWN Special Report on Education Expo 800 words introductory write-up in DAWN Special Report Package D – US $ 12,500 Octonorm stand Size-D in Karachi, Lahore & Islamabad A full-page color advertisement (54 cm high x 32.5cms wide) in the DAWN Special Report on Education 1200 words introductory write-up in DAWN Special Report Stall description: Each octonorm is inclusive of name fascia, counters & chairs along with spotlights .