Edinburgh Research Explorer A Quantitative Analysis of Serviced Accommodation Providers in Scotland over the period 2003 to 2007 Citation for published version: Harwood, S 2007 'A Quantitative Analysis of Serviced Accommodation Providers in Scotland over the period 2003 to 2007' University of Edinburgh Business School Working Paper Series, University of Edinburgh Business School. Link: Link to publication record in Edinburgh Research Explorer Document Version: Publisher's PDF, also known as Version of record General rights Copyright for the publications made accessible via the Edinburgh Research Explorer is retained by the author(s) and / or other copyright owners and it is a condition of accessing these publications that users recognise and abide by the legal requirements associated with these rights. Take down policy The University of Edinburgh has made every reasonable effort to ensure that Edinburgh Research Explorer content complies with UK legislation. If you believe that the public display of this file breaches copyright please contact [email protected] providing details, and we will remove access to the work immediately and investigate your claim. Download date: 05. Oct. 2021 Copyright © July-September 2007, Stephen Harwood A Quantitative Analysis of Serviced Accommodation Providers in Scotland over the period 2003 to 2007 Stephen Harwood September 2007 School of Management, University of Edinburgh ABSTRACT The aim of this report is to provide a profile of the serviced accommodation sub- sector in Scotland for the period 2003 to 2007, paying particular attention to the period 2005. It presents a quantitative insight into the composition and dynamics of this sub-sector, using a spreadsheet database compiled for all identifiable serviced accommodation providers in Scotland. The purpose of the database is to provide material to support research into the online practices of serviced accommodation providers. The data was gathered from four main sources or directories. This was used to calculate the population of serviced accommodation providers. This provides a benchmark to evaluate other findings, including the significance of the different directory channels. An analysis of the database allowed the compilation of 73 tables on a variety of issues, which are presented here. This provides an insight into the heterogeneity of serviced accommodation providers, the geographical distribution of this heterogeneous group and the manner they have engaged with VisitScotland and associated organisations, e.g. visitscotland.com. CONTENTS CONTENTS 2 TABLES 3 1. INTRODUCTION 5 2. DATA SOURCES 5 3. POPULATION OF SERVICED ACCOMMODATION PROVIDERS 6 4. COMPOSITION OF THE POPULATION OF SERVICED ACCOMMODATION PROVIDERS 9 5. SIZE (NUMBER OF ROOMS) OF SERVICED ACCOMMODATION PROVIDERS 14 6. CAPACITY OF ACCOMMODATION PROVISION IN SCOTLAND 16 7. THE QUALITY OF ACCOMMODATION PROVISION IN SCOTLAND 20 8. THE SEASONALITY OF SERVICED ACCOMMODATION PROVISION IN SCOTLAND 21 9. CHANGES WITHIN THE POPULATION 26 10. CHANGE IN THE CAPACITY OF SERVICED ACCOMMODATION PROVIDERS (2005 TO 2007) 28 11. CHANGE IN THE QUALITY OF SERVICED ACCOMMODATION PROVIDERS (2005 AND 2007) 31 12. CHANGES IN REPRESENTATION BY THE STB / VISITSCOTLAND 35 13. THE ONLINE PRESENCE OF SERVICED ACCOMMODATION PROVIDERS 39 14. CONCLUSION 50 ERRATA.......................................................................................................................................................... 51 ACKNOWLEDGEMENTS.............................................................................................................................. 51 APPENDIX 1 – Hotel chains, Groups and Consortia....................................................................................... 52 APPENDIX 2 – Capacity of serviced accommodation providers .................................................................... 60 APPENDIX 3 – Geographical breakdown of capacity..................................................................................... 64 APPENDIX 4 – Accommodation quality......................................................................................................... 69 APPENDIX 5 – Seasonality............................................................................................................................. 73 APPENDIX 6 – Changes in Room Capacity.................................................................................................... 77 APPENDIX 7 – Change in the quality of serviced accommodation providers ................................................ 81 APPENDIX 8 – Change in serviced accommodation providers advertising in the regional accommodation brochures for 2003, 2005 and 2007.................................................................................84 Page 2 TABLES Table 1 An analysis of the overlap of serviced accommodation providers................................................... 7 Table 2 The composition of serviced accommodation providers by geographical locality (locality spatial details are sourced from the General Register Office for Scotland)...................................... 9 Table 3 The composition (percentage) of serviced accommodation providers by geographical locality ............................................................................................................................................ 10 Table 4 A comparison of the total number of hotels calculated for 2005 and the number of hotel licences in force on the 31st December 2004 .................................................................................. 11 Table 5 The number of sites managed by an organisation.......................................................................... 12 Table 6 The top twenty-five groups in Scotland in terms of the number of sites in Scotland. Note: websites are as of April 2007 [ *note: pre-sale to Swallow Hotels] ............................................... 13 Table 7 Non-UK organisations with a presence in Scotland. Note: websites are as of April 2007 ............ 13 Table 8 The distribution of businesses by room size.................................................................................. 14 Table 9 The number of rooms according to accommodation type (% are of the total number of properties with that number of rooms) ...........................................................................................14 Table 10 The size of serviced accommodation provision by number of rooms in council areas................... 15 Table 11 The percentage of serviced accommodation providers of a particular size-band for each Council areas in Scotland ............................................................................................................... 15 Table 12 The average capacity (people and rooms) of serviced accommodation providers based upon accommodation brochures (2005 and 2007) and the SmoothHound website (2005) ..................... 16 Table 13 The breakdown of properties with missing capacity data by accommodation type........................ 17 Table 14 The breakdown of properties with missing capacity data by locality for 2005 .............................. 17 Table 15 The number of properties with missing capacity data as a percentage of the total number of properties for that type and location for 2005................................................................................ 18 Table 16 The capacity of serviced accommodation provision in Scotland for 2005 by accommodation type. ................................................................................................................................................ 19 Table 17 The capacity of serviced accommodation provision in Scotland for 2005 broken down by council area..................................................................................................................................... 19 Table 18 The level of grading for each accommodation type for 2005 as a percentage of the calculated population for 2005 (sourced from the 2005 accommodation brochures).................... 20 Table 19 A summary of the grading for each accommodation type for 2005 (sourced from the 2005 accommodation brochures)............................................................................................................. 21 Table 20 The composition of seasonal businesses in Scotland based upon accommodation brochure entries for 2005 and 2007 ............................................................................................................... 21 Table 21 The seasonality of businesses according to grading ....................................................................... 22 Table 22 The geographical distribution of seasonal businesses in Scotland based upon accommodation brochure entries.................................................................................................... 23 Table 23 The number of months open for all serviced accommodation providers........................................ 24 Table 24 The months open for all serviced accommodation providers ......................................................... 24 Table 25 The number of seasonal three and four star bed and breakfasts and the number of months they open for (extracted from Table 66 and Table 67 – Appendix 5)............................................. 25 Table 26 The number of seasonal three and four star bed and breakfasts in the Highlands, Argyll & Bute and Edinburgh and the number of months they open for (extracted from