ENGLISH VERSION ABOUT US Fair Fashion has been specializing in the production and sales of hair extensions since 2005. Not only do we produce and sell premium quality hair extensions but our aim is to form specialized professionals in this field. We offer cuticle-intact hair of the highest quality, transformed into perfect hair extensions using a strictly controlled manufacturing process, to provide you with the best products available on the market today. Together with all our related expertise, our products will allow you to create perfect hair extensions, helping to boost the use and sales of these products in your salon. Fair Fashion is proud to present a complete line of hair extensions, both tape in and keratin, giving you perfect results every time, with numerous benefits, to satisfy even the most demanding clients. 2 3 Our Hair and our Extensions WE SELECT ONLY THE FINEST QUALITY HAIR AVAILABLE IN THE WORLD OUR REMY HAIR OUR HAIR EXTENSIONS We use only selected, high-quality hair, which The production of professional hair extensions is an has never been chemically treated – virgin hair extremely complex process. with intact cuticles for our hair extensions, which The sourcing of the raw materials and all the preserves all the characteristics of perfect healthy production phases must meet precise quality natural hair. The hair we use comes from all over the standards. world (India, Kazakhstan, Mongolia, East Europe), Failure to observe these rules may result in various and undergoes a careful sorting process, before flaws, which depend mainly on the poor quality of Only a careful selection and scrupulous manufacturing being processed and transformed into splendid hair the hair and a manufacturing process which does extensions. not respect the hair structure. process will result in extensions which maintain their Only a careful selection and scrupulous softness, shine, silkiness and body over time. *Virgin: hair which has never been chemically treated manufacturing process will result in extensions *Remy: hair which is aligned in the same direction which maintain their softness, shine, silkiness and from the roots to the ends body over time. *Intact cuticles: hair which has not lost its original structure thus guaranteeing healthy beautiful extensions. 4 5 HAIR STRUCTURE HAIR EXTENSIONS AND CUTICLES PRODUCTION OF FAIR FASHION HAIR EXTENSIONS Each hair consists of two parts: the root and the shaft. The part of the hair that we see and touch is the cu- l Sourcing of the hair l Bleaching and Coloring Process The root is the part under the scalp, and is the live ticle, and its integrity is one of the main indicators We select strong, healthy hair which has never been The bleaching process must be thorough and part of the hair, known as the bulb. of how healthy the hair is. chemically treated meaning it has never been bleached, delicate, to ensure that the cuticles and overall hair The external and visible part is known as the shaft. The flat cells which make it up overlap each other structure remain intact. dyed nor permed. in layers, like the tiles on a roof. They all lie in the The time needed varies depending on the color Observed in cross-section, the hair consists of 3 Before the donor's hair is cut, it is tied into plaits in order to same direction, with the free side pointing towards desired. concentric layers: keep the hair all in the same root-tip direction, this ensures the tip. This arrangement gives the hair its shine, For light blonde extensions, a progressive that all the cuticles are lying in the same direction, therefore, l medulla – the inner layer, consisting of cells bleaching procedure must be performed on the and allows the hairs to slide over each other, wi- responsible for hair growth; 100% Remy hair (originally dark in color, normally brown or thout becoming knotted or tangled. When the cu- l cortex – the intermediate layer, consisting of cells chestnut), which may take anything from 20-25 ticle is healthy and intact, the hair appears shiny, containing melanin, days, so as not to damage the structure of the hair. soft, and elastic. Once the hair has been bleached, it undergoes a l cuticle – the external layer, consisting of flat cells, If, however, these cells are damaged or worn out, coloring process, using non aggressive products. which protect the hair shaft from outside agents. the hair will appear dull, dry and brittle. A vast range of color shades is available, from black Chemical treatments, such as bleaching or per- to very light blonde, from chestnut to shades of ming, the use of excessive heat or aggressive pro- red, not forgetting the various crazy colors (pink, ducts, may damage the cuticle, raising the scales. purple, blue…), and effects such as highlights, darker root growth, and ombres. Strong, healthy hair depends on the cuticle, whether it's natural hair or hair extensions. For this reason, it is extremely important to purchase hair extensions which have intact and healthy cuticles. Please note: l Sorting different hair lengths Many manufactures, in order to have a significant The next step involves dividing the hair by length: the production at lower costs, prefer using hair which has been collected randomly. This leads to bundles plaits or bunches are untied, and the hair is sorted of hair all with different hair lengths and with a according to length. small percentage of long hair in them. As a result, these hair extensions will be very thin This procedure must be carried out with the utmost and with little volume at the tips thus making care, to ensure that the root-tip direction is the same for them second-hand hair extensions. all the individual hairs. Once the hair is sorted by length, coloring can begin. 6 7 l Creation of the individual locks CHARACTERISTICS OF A HIGHLY ACCU- WHAT SHOULD YOU CONSIDER WHEN Please Note: At this point, the hair is divided into individual locks, RATE AND PROFESSIONAL PRODUCTION: PURCHASING HAIR EXTENSIONS? The widespread use of the term Remy has led to to which adhesive or keratin bonds are added, ne- a lot of confusion among those who use hair ex- l Prime quality hair: 100% cuticle intact Remy l the quality of the hair, 100% Remy with intact cessary materials for the attachment of the exten- tensions, but also among hairdressers and profes- natural hair all aligned in the same direction. cuticles; sions to the client’s hair. sional stylists. It is now commonplace to see the l meticulous manufacturing process and sorting of the l the quantity of hair at the tips; Once the extensions have been checked and appro- term “100% Remy Hair” accompanying the sale various lengths ved, they are given the “Best Quality Cuticle Remy of extensions, especially on the Internet: the truth l the overall quantity of hair in each hair extension. is that genuine Remy hair, particularly with intact Human Hair” quality seal. l the use of non aggressive hair products that hair shaft and cuticles, is now the minority on the BEST QUALITY CUTICLE REMY HUMAN HAIR respect the structure of the hair shaft during all its market. This is due to a high demand, and to the 6 MONTH GUARANTEE. phases of production, bleaching and coloring. increase in cost of the raw material – virgin hair – The result is soft and healthy extensions, which which is becoming increasingly difficult to obtain. l use of high quality materials which guarantee a strong keep their beauty and appearance over time. In order to have a significant production many hold without damaging the client's hair (double-sided manufactures prefer using second-hand hair whi- tape, keratin..) ch has been collected randomly and not aligned in the same direction from the roots to the tips thus, producing second-grade extensions. The bleaching process must be thorough and delicate, to ensure that the cuticles and overall hair structure remain intact. 8 9 IS THE WARRANTY ALSO VALID FOR Our warranty PROBLEMS DUE TO THE KERATIN OR TAPE BOND ATTACHMENTS? BEST QUALITY CUTICLE REMY HUMAN HAIR” 6 MONTH GUARANTEE The warranty is valid for problems related to the bonds, whether keratin or tape, but only and ESCLUSIVELY for those salons who have attended our FAIR FASHION training courses. or premature drying whereby all the necessary pre- WARRANTY TERMS & CONDITIONS. cautions have been observed for the proper care WHAT SHOULD BE DONE IN CASE OF Confident that our hair extensions are of top quality and maintenance of the hair extensions, and only PROBLEMS WITH OUR HAIR EXTENSIONS? we guarantee them up to 6 months from the date Plus 12 care products have been used. In the rare event that may arise a cause of complaint, of purchase. After this period the hair guarantee will Fair Fashion will replace the product with another the Fair Fashion warranty card is a valid document to of the same length and color. be considered expired, no claims can be made after get a replacement, it must be preserved and shipped this time. back along with the extensions for our inspection. The warranty DOES NOT cover improper use of the product nor improper care and maintenance. We In case of problems as stated above, the extensions reserve the right to determine if the hair is in fact must be removed and returned to Fair Fashion defective due to manufacturing flaws which are together with the WARRANTY CARD. covered by the warranty. There are many factors that can damage the hair: WHEN IS THE WARRANTY NOT VALID? high temperature, wrong trimming of the hair, The warranty is considered void if the hair exten- aggressive hair products, coloring, bleaching, perms, sions have been bleached, colored or permed.