Hackney Markets Strategy 2015-20 Contents FOREWORD FROM THE CABINET MEMBER FOR NEIGHBOURHOODS .......................................... 3 CHAPTER 1 - INTRODUCTION .................................................................................................................. 4 1.1 BACKGROUND .............................................................................................................................................. 4 1.2. WHY WE NEED A MARKET STRATEGY ........................................................................................... 5 1.3. STRUCTURE OF THE STRATEGY ..................................................................................................... 7 1.3.1 MARKETS STRATEGY DOCUMENTS ......................................................................................................... 7 1.4. CONTEXT ............................................................................................................................................... 9 1.4.1 NATIONAL & REGIONAL CONTEXT ........................................................................................................... 9 1.4.2 LONDON AND GREATER LONDON . ......................................................................................................... 10 1.5. HACKNEY DEMOGRAPHICS ............................................................................................................ 11 1.5.1 THE POPULATION ................................................................................................................................... 11 1.5.2 INCOME ................................................................................................................................................... 11 1.5.3 DEPRIVATION ......................................................................................................................................... 13 1.5.4 EMPLOYMENT ......................................................................................................................................... 15 1.5.5 HACKNEY ORIGINS ................................................................................................................................. 15 CHAPTER 2 - THE MARKETS .................................................................................................................. 17 2.1 INTRODUCTION .......................................................................................................................................... 17 2.2 RIDLEY ROAD MARKET ............................................................................................................................. 18 2.3 BROADWAY MARKET ................................................................................................................................. 22 2.4 CHATSWORTH ROAD MARKET .................................................................................................................. 24 2.5 HOXTON STREET MARKET ........................................................................................................................ 26 2.6 WELL STREET MARKET ............................................................................................................................. 30 2.7 KINGSLAND WASTE MARKET .................................................................................................................... 32 CHAPTER 3 – A REVIEW OF THE 2010-2015 MARKET STRATEGY ................................................. 35 3.1 INTRODUCTION .......................................................................................................................................... 35 3.1.1 Progress throughout 2010-2015 .................................................................................................. 35 3.1.2 Training Completed ........................................................................................................................ 36 3.4 DESIGNATION OF HACKNEY MARKETS ..................................................................................................... 36 3.4.1 Review of Fees and Charges ....................................................................................................... 37 3.4.2 Variable Charging ........................................................................................................................... 37 3.5 MARKET SPECIFIC PROJECTS ................................................................................................................... 39 3.5.1 Ridley Road ..................................................................................................................................... 39 Document Number: 16449210 Document Name: Market Strategy 2015-2020 Final Draft 3.5.2 Hoxton .............................................................................................................................................. 41 3.5.3. Training Completed ....................................................................................................................... 43 3.6 SUMMARY .................................................................................................................................................. 43 CHAPTER 4 - SWOT FOR MARKETS 2015 ............................................................................................ 44 5. VISION AND AIMS FOR 2015-2020 ..................................................................................................... 46 5.1 THE VISION ................................................................................................................................................ 46 5.2 THE AIMS ................................................................................................................................................... 47 5.3 ASSOCIATION ............................................................................................................................................. 48 CHAPTER 6 - THE NEW STRATEGY (2015-2020) ................................................................................. 49 6.1 PRIORITIES ................................................................................................................................................ 49 6.2 FINANCE AND ENTREPRENEURISM ........................................................................................................... 50 6.2.1 Finance ............................................................................................................................................ 50 6.2.2 Entrepreneurism ............................................................................................................................. 51 6.3 ENVIRONMENT AND REGENERATION ........................................................................................................ 53 6.4 MARKETING ............................................................................................................................................... 54 6.4.1 Engaging Customers ..................................................................................................................... 54 6.4.2 Engaging Traders ........................................................................................................................... 56 6.5 CUSTOMER CARE AND STANDARDS ......................................................................................................... 58 6.5.1 External Customer .......................................................................................................................... 58 6.5.2 Internal Customers ......................................................................................................................... 59 6.6 ENFORCEMENT .......................................................................................................................................... 61 6.7 PERFORMANCE .......................................................................................................................................... 62 6.8 EQUALITIES ................................................................................................................................................ 65 APPENDICES INCLUDED IN THIS DOCUMENT .................................................................................... 67 APPENDIX 2: MARKETS ACCOUNT 2014/15 OUTTURN ............................................................................... 67 APPENDIX 3: FORECASTED MARKETS ACCOUNT 2015/16 ......................................................................... 69 APPENDICES OUTSIDE OF THIS DOCUMENT ..................................................................................... 72 Document Number: 16449210 Document Name: Market Strategy 2015-2020 Final Draft Foreword from the Cabinet Member for Neighbourhoods I am pleased to introduce Hackney Council’s proposed Market Strategy for 2015-2020. Our Markets are an essential part of our community providing a value for money place to shop, serving as social hubs and supporting the regeneration of our high streets. Hackney is home to some long established markets with Hoxton Street Market being established as far back as 1687, Well Street in 1860 and Ridley Road in 1880. Between 2010 and 2015 measures were put into place which allowed the Council to reduce subsidy into markets and make them self-sufficient. Fees and charges were reviewed for the first time in 16 years which meant the Council were able to recoup much of the costs associated with running