OE-34004 Bulletin1960, No,25 Radio r ANDTelevision ASelectedBibliography Preparedby PATRICIA'BEALLHAMILL ProfessorialLecturer,TheAmericanUniversity Underthedirectionof GERTRUDEG.BRODERICK Radio-TVEducationSpecialist,Office ofEducation U.S.DEPARTMENTOF HEALTH,EDUCATION,ANDWELFARE ARTHUR S.Aguilar/lc,Secretary Office of Education Lamming0. DIRTHICK,COMPSinkndr Contents Foreword .11 - - eD el& ..... v General-Historical,Sociopsychological,Management, Advertising,Vocational ProgramTechniquesWriting,Directing,Produc- ing 14 EducationalUsesAudiovisual,Radio,andTele- vision 21 Scripts and Plays___ _ _ _........... 26 Technical Aspects 31 Periodicals ger 37 Sourcesof General Information_ _ _ _ _ 38 Index. .... mb ......_ ........ _ 40. w ml IOW ...... 41 4 Foreword AGROWINGAWARENESSof thepotentialimpor- tance to educationof mediasuchasradio, television, and motionpictures, isreflected inthe notableincrease in publishedliteratureonthesubject..This firstrevision in4 yearsof theOffice ofEducation'sRadio andTeleriiitionBib- liographycontainssignificantadditions invirtuallyevery aspect ofcommunications.Includedarevolumesreporting findingsonresearchandexperimentation,significantcontri- butionsto the educationalapplicationsof mediamaterials, and techniquesofutilization,new developments inprofes- sionalskills ofbroadcasting,andalimitedselectionof tech- nicalbooks.Missingare many excellentbooks ofgeneral characterbecausethey didnotseem tobe relatedto the majorpurposeof thislisting.Missingalsoare mostpre- 1950 listingsin orderto providespaceferrepresentativenew selections.UnderSourcesof GeneralInformation willbe foundthenamesoforganizationsandgroupswherehelpful pamphletsand bookletsareavailable. Thisselectiveandannotatedbibliographywasprepared pursuant toa contract with the UnitedStates Officeof Edu- cation andAmericanUniversity,Washington,D.C.,and is.1 designedto be of servicenot onlyto teachers,school.and legeadministrators,andstudents ofprofessionalbroadcast- ing, butto representativesof industryaswell.It is hoped that thisresent effort willservethatpurpose. ROY M.HALL,AssistantCommis)tioner, Divisiortof ResearchandStatistics. C. WALTERSTONE,Director, EducationalMediaBraneh. RadioandTelevision ASelectedBibliography Gnaul ARROT, WALIV,MidRIDER, RICHARD. Containsabriefsummary ofradio'sac- Handbook ofBroadcasting.New York, complishmentsup to 1948,a' review of vision's tele- McGraw-13WBookCo., 1957, effectson radioafter1148,anda 4th ed. presentation Thoroughlyrevised. on the valuesofradio andbow Retainsmaterialhelp- to utilizethemfully. ful to thestudent ofradioand ofTV.TV sections havebeen BEGLEY, eipandedto MInearly MARTIN,andMACCRAE,DOUGLAS. half thisedition.Classproject*.Bibliogra- phy. Auditioningfor TV.NewYurk,Has tingsHouse,1955. atom, WARREN h.SeeEllERTIntroduo- A guidefortheaspiring lion to televisionactor. MatsCommunications. Includestwo shortscripts forstudy,as well as a glossaryoftelevisionterms. ALLPOgT, G.W.,and CANTRIL, HADLEY, BErtnicx, ThePsychologyof Radio_NewYork, JEANNE and BENDICK, Rour_sor. Harper &Bros.,1935. TelevisionWorksLikeThis. New York, An analysisbyleadingpsychologistsof the McGraw-HillBook to.,1949. general psychologicalandculturalfactors Anontechnicalbook that shaperadio abouttelevisionby programs anddeterminethe authors oflongyears ofexperiencein the responses oflisteners.Containsthe results mediumwho cK have theability,toillustrate eiperitnentsconductedon role's,speaker factualmaterial&imply. vs loudspeaker,listeningvs readthg,and ef- fectiveeonditions forbroadcasting. TelevisionWorksLike AITLT, PHILLiPH.SeeEMERY./ntrodsso This. 2ded.,1954. lionto Mass Cottimunicalions. BIDLACK,CECIL S.SeeNAEI3publica- BARNOUW,ERIK.MassiConttnunicalion. tions. New York,Rinehart &Co.,1950,col- lege ed. BLUM,DANIELC4PictorialHistoryof An TV. Philadelphia,Pa., authoritativeteston television,radios ChiltonCo., film. 1958. and thepress.Discussesthe mediaand variousaspects oftheir practicein theUnited Primarilyillustrations. Statestoday.Bibliography. Brieftext incor- porated inpicturecaptions.Many ofthe big BARROW, moments inTVare shown. LIONEL0., Jr.,andWir.sTurT, BRUCEH. TelevisionEffects,Madison, BooArr,Leo. TheAge of 1058 Television. Res.Bul. No.9. New York,FrederickUngar A PuL,1958, summary oftheliteratureandproposed 2d ed. generaltheory ofthesubject. A studyof BARRY, viewinghabitsand theimpact DevraW. SeePARKri;The -of TVon Americanlife. Television-RadioAudienceand Reli- gion. BRENNAN,ED.AdvertisingMedia.New York,McGraw-HillBookCo., 1951. 13Arrxrt,BirroN, Duarrirm, 9 andOSBORN, Acomprehentive sane.A text designedto give the DiscussionofRadio.New studentan understandingof thefunctioning York,Batten,Barton.,Dtuatine, of majorformsohadvertisingmedia, 'as well as effective metholls Osborn,Inc.,1956. andmeans of buying,and sellingspace and time. k 1 2 RADIO ANDTELEVISION .-1 BRIDGE, HARRY P.Practical Advertising. BRYSON, LYMAN, Ed.The Communica- New York, Rinehart & Co., Inc., 1949. tion of Ideas. New York, Harper & A text designed to acquaint the student Bros., W48. with an actual working knowledge ofthe A volume of lectures emphasising the philo- various phases of the advertising business. sophical orientation of mass communication by pioneering experts,aspresented before the PracticalAdverti8ingTel4ision Institute for Religious and Social Studies of Supplement and Workbook, New York, the Jewish Theological Seminary of America, Rinehart & Co., Inc., 1951. and moderated by the editor. A supplement to the textbook Practical Ad- Time forReason. New York, vertising, designed to acquaint teachers and George W. Stewart Publishers, Inc., students withsomeof the problems and tech- 1948. niques of advertising by television. A discussion of the general organisation BRITISIC BROADCASTING CORPORATION. and philosophy of American radio, based on BBC Yearbooks, 1928 to Date. London, a seriesof CBS broadcasts dealing with the problems and potentialities of 'radio broad- The British Broadcasting Corporation, casters and with criticisms and opinions of Broadcasting House.(Also available listeners. from the British Library, New York 20, N.Y.) CAMPBELL, ANats.See NAEB Moni- toring Studies; Annual reports of the program, technical, and other activities of the British Broadcast- CANAL, HADLEY. See AtiPowrThe ing Corporation. Psychology of Radio. BroadcastingYearbook. Washington, CHAPPELL, MATHEW N., and HOOPER, D.C., Broadcasting Publications, Inc. C. E.Radio Audience Measurement. (Issuedevery yearbeginning 1945.) New York, Stephen Daye, Publishers, Comprehensive reference martetbook.In- 1944. cludes information relating to various phases of televisionaswell as of radio. Principles of measurement by whichlis- tener reaction can be gauged.Combines ob- BROADCAST MUSIC, INC.22 Television servations in the technical, professional, and commercial fields. Talks.New York, Broadcast Music, Inc., 1953. CLAUSSE, ROGER. Education by Radio A collection of pertinent papers delivered School Broadcasting. Paris, UNESCO, at the 1953 BMI Television Program Clinics 1949. dealing with broad cross section of problems One ofaseries of UNESCO studieson spe- inoperating and programingatelevision cific problems ofmass communication.Tbi!) station. it booklet examines radioas aninstrument and BtODERICK, Rep. EDWIN B. Your Place pointsup its merits and itslimitationsas a meansof expression and education. in TV. New York, David McKay Co., Inc.1954. COOLEY, HAZEL.Vision inTeleviiioit. Vocational guidance for high school and New York, Channel Press, 1952. college students contemplating careers in the A review of the background of broadcasting, broadcastingindustry.Appendixincludes stressing the need forasupplementary educa- list of positions and qualifications. tional system in the United States. BROWN, LYNDON 0.;LESSLER, RICHARD CROSBY, JOHN. Out of the Blue. New S.; and WEILBACnER, WILLIAM M. York, Simon & Schuster, Inc., 1952. Advertising Media. New York, Ron- A selection of what is considered to be ald Press Co., 1957. among the best of the author's racho andTV A general text for the professional or the critiques, beginning with August141946. advanced student of advertising media.Part I treats the relation of advertising media to DisMAN, FIANK.Television, the Magic the marketing process ;PartIIAudiehcs Window New York, The Macmillan research: measurement,analysis, and cost con- Co., 1962. cepts ; Part IIIThe media decision-making factors:budget, marketing conditions, conti- An Illustrated nontechnical studyof Ws- nuity,coverage,and frequency considerations. vision. A SELECTEDBIBLIOGRAPHY 3 Dtaaze, I. W. TheModern Lawof Ad- Shows howtelevisionfits intoour culture vertising andMarketing.New York, andexploresthepossibilitiesof themedium Funk 8c4Wagnalls,1948. in thatsetting.Presentsan educationaland culturalphilosophyoftelevisionwithin the A concise,comprehensive,andauthoritative limits of handbook of the theknowledgeableuses and limita- legalaspects ofadvertising. tions ofthe medium. Includes lepages ou radiobroadcastingand TV. EMERY,EDWIN; AULT, PHILLIPH.; and DORF, RICHARDH. SeeKAMEN TVand Am;WARRENK. Introductionto Electronicsas a Career. MassComsnunications. NewYork, Dodd,Mead &Co., 1960. DvmAnDlita, JOFFRE.Televisionand Su?veysthe field kuralAdult and looksat it fromits Education.Paris, historicaland socialperspectives.Bibliogra- UNESCO,1958. phy. Jo An accountof theprogress andconclusions ERNST, Mows L. ofan experiment in TheFirstFreedom. televisedrural adultedu- New cation conductedby UNESCOin France. York, MecilillanCo., 1946. A discussionof The monopoly,big business,and