PEW_LIBRRpt_forWEB:forWEB 4/21/12 11:55 AM Page C1 The Library in the City: Changing Demands and a Challenging Future PEW_LIBRRpt_forWEB:forWEB 4/21/12 11:55 AM Page C2 PEW_LIBRRpt_forWEB:forWEB 4/21/12 11:55 AM Page i The Library in the City: Changing Demands and a Challenging Future The Pew Charitable Trusts’ Philadelphia Research Initiative provides timely, impartial research and analysis on key issues facing Philadelphia for the benefit of the city’s citizens and leaders. Pew is a nonprofit organization that applies a rigorous, analytical approach to improve public policy, inform the public and stimulate civic life. For more information, visit www.pewtrusts.org/philaresearch. For printed copies of this report, email [email protected]. PEW_LIBRRpt_forWEB:forWEB 4/21/12 11:55 AM Page ii PEW_LIBRRpt_forWEB:forWEB 4/21/12 11:55 AM Page 1 CONTENTS Executive Summary 2 Introduction 5 1. The Rise In Urban Library Use 6 2. The Free Library of Philadelphia 12 3. Libraries and the Recession 22 4. Issues Facing Philadelphia’s Library: Facilities, Staffing and Governance 28 5. The Future of The Free Library: Challenges and Options 40 Notes 45 Methodology 47 Acknowledgements 48 PEW_LIBRRpt_forWEB:forWEB 4/21/12 11:55 AM Page 2 Executive Summary Big-city public libraries have rarely been as popular as they are today and rarely as besieged. The hard economic times of recent years have generated increased demand for the free and varied serv- ices libraries provide, even as revenue-challenged local governments have cut back on contribu- tions to library budgets. All of this comes at a time when libraries are being asked to perform a new and changing range of functions. Due partly to their role as society’s default provider of computer and Internet access, today’s urban libraries help residents—including those with limited incomes and educations—find jobs, obtain health information, and connect to government services and benefits. In so doing, the institutions are fulfilling what is sometimes called their “shadow mandate,” supporting and complementing the work of other public agencies. They are responding to the changing needs of the urban populations they serve. City residents now see libraries, particularly neighborhood branches, as multipurpose community centers, offering business services, tax assistance, safe havens for children after school, and places where immigrants can learn English. And libraries still lend books and DVDs. The Free Library of Philadelphia, a $63.6 million system that has been weakened by budget cuts over the last few years, is struggling to keep up with this broad and growing range of demands.1 Other big-city library systems are struggling, too, although there are some success stories to tell. To see how Philadelphia is faring, and to understand the challenges facing urban libraries across America, we examined the Free Library’s operations and compared them to those of 14 other li- brary systems: Atlanta, Baltimore, Boston, Brooklyn, Charlotte, Chicago, Columbus (Ohio), Detroit, Los Angeles, Phoenix, Pittsburgh, Queens, San Francisco and Seattle.2 Among the findings of the report are: • Philadelphians use their libraries less than their counterparts in most of the 14 other urban communities studied. On a per capita basis, the Free Library of Philadelphia is below average in terms of circulation and visits, even though it ranks relatively high in terms of branches per capita. Its recent growth in both circulation and visits has been in line with the other cities. Use of library computers in Philadelphia has risen by 80 percent in the last six years; the Free Library ranks 11th of the 15 systems in the number of public-access computers per capita. Philadelphia ranks high in participation in library-sponsored programming, such as storytimes for children and speaker series for adults. • One factor contributing to Philadelphians’ relatively low use of their libraries has been the ex- traordinary number of times that branches have experienced temporary, unscheduled closings in the past few years. In Fiscal 2010, the system had 8,000 hours of such closings, an increase of more than 1,000 percent from two years earlier. In Fiscal 2011, unplanned closures were down to 3,662 hours. Many of these hours were lost due to staffing shortages, which hap- THE LIBRARY IN THE CITY: CHANGING DEMANDS AND A CHALLENGING FUTURE IN THE CITY: THE LIBRARY pened in none of the other cities studied except Detroit. 2 PEW_LIBRRpt_forWEB:forWEB 4/21/12 11:55 AM Page 3 • The Free Library has been slower than some other big-city libraries to adapt to the changing needs of its population. Other systems have moved more aggressively to open centers for teenagers, increase programming for children, provide health information, adjust hours to encour- age maximum patronage, increase the number of public-access computers, and revamp their central libraries to make them more welcoming. Officials at the Free Library said they have plans to take action on several of these fronts; a teen area at the main library, Parkway Central, opened in March 2012. • In Philadelphia, efforts to adjust to changing customer demands in a tough fiscal environment are complicated by a complex and often cumbersome governing structure. The library is part city agency and part free-standing nonprofit. It reports to two separate governing boards, gets overall policy direction from the mayor’s office, and must have its budget approved by City Council. • Overall library spending in Philadelphia, at $43 per resident in 2011, is slightly below the average for the communities studied. Between 2008 and 2010, when municipal budgets were hit hard by the recession, the Free Library experienced larger cutbacks than many of its counterparts, with staff size down 14 percent, scheduled service hours down 12 percent, and contributions from all levels of government down 19 percent. During that period, city funding of the library declined by a larger percentage than did overall city spending. To get a sense of how Philadelphians use and regard their library system, the Philadelphia Research Initiative asked 1,600 adult residents a series of questions in a telephone survey conducted in January 2012. Among the results are these: • Fifty-one percent of all respondents say they visited a library at least once in the past 12 months, and 30 percent of all respondents went at least once a month. • Among library users, 57 percent report having taken a child to the library. Ninety-one percent say the library’s role as a safe space for children is a “very important” function. • Fifty-seven percent of adult library patrons say they used a library computer for Internet access, and most did so at least once a month. Usage is higher, 67 percent, among library customers with household incomes under $30,000. The only more popular library activity, engaged in by 79 per- cent of users, is borrowing books and other materials, evidence that this long-established func- tion retains its importance in the digital age. • Fifty-six percent of residents and 67 percent of library users say that closing their local branch library would have a “major impact” on the neighborhood. Should more budget cuts be neces- sary, Philadelphians would prefer to see reductions in branch hours as opposed to branch closings. EXECUTIVE SUMMARY 3 PEW_LIBRRpt_forWEB:forWEB 4/21/12 11:55 AM Page 4 Based on the recent experiences of libraries in Philadelphia and in the other cities studied, the re- port discusses some of the Free Library’s challenges and policy options. They include: • Prioritizing services. In an age of limited resources, library management has to make choices. Today, the library’s public-access computers are constantly at capacity while certain special collections are rarely visited; high-profile talks at Parkway Central are in high demand while other programs are sparsely attended. • Making Parkway Central a more welcoming place, particularly for young people. Often seen as a temple of knowledge, the grand structure is in line for a makeover and expansion. New and refurbished central libraries in other cities feature flexible spaces and large areas for the pub- lic, with less area given over to stacks and other behind-the-scenes uses. • Simplifying the governing structure with a view toward increasing the library’s ability to adapt to changing demands and circumstances. • Reevaluating branch hours to make sure they are distributed in a way that encourages library use. The experience of other library systems suggests that a shift to more weekend service can do a lot to generate visits and circulation. Branch maintenance also is critical. • Exploring the potential for identifying an achievable, sustainable level of funding and making long-term plans based on that level. In some cities, voters have approved dedicated funding sources for their libraries. THE LIBRARY IN THE CITY: CHANGING DEMANDS AND A CHALLENGING FUTURE IN THE CITY: THE LIBRARY 4 PEW_LIBRRpt_forWEB:forWEB 4/21/12 11:55 AM Page 5 Introduction In late 2008, as the deepening recession created a huge gap in Philadelphia’s city budget, Mayor Michael Nutter proposed closing 11 of the city’s 49 neighborhood branch libraries. He noted that Philadelphia had more libraries per capita than any of the nation’s 10 largest cities. So closing a few branches, it seemed, should not have been that big a deal. But it was. Residents from neighbor- hoods throughout the city protested, litigation was filed, and eventually the administration backed down. Nutter has repeatedly called attempting to close branches his “biggest mistake” as mayor. In 2012, the prospects of the Free Library of Philadelphia are better than in 2008, but major prob- lems persist: The system’s budget is smaller than it was then; branches sometimes close unexpect- edly due to staffing shortages and maintenance issues; and plans for expansion of Parkway Central have been slowed by fundraising concerns.