THIS PAGE INTENTIONALLY LEFT BLANK Table of Contents T ABLE OF CONTENTS Table of Contents. i List of Tables . iii List of Figures. iv Introduction. 1 Motivation for Study . 1 Overview of Methodology . 1 Organization of Report. 3 Acknowledgments . 3 Disclaimer . 3 About True North . 3 Key Findings . 4 Cross-border trips originate close to the border in México.. 4 Trip destinations in the U.S. cluster close to the border. 4 Shopping is the most common reason for crossing the border. 4 The average crosser visits multiple destinations in the U.S. and for a mix of reasons. 4 Most U.S. destinations are reached by driving alone or in a carpool. 5 The typical U.S. visit lasts less than one day. 5 Proximity to the border also shapes U.S. resident trips to México. 5 U.S. residents generally visit México to socialize. 5 The average México visit lasts two days.. 6 Interest in using the Otay Mesa East tolled border crossing was conditioned by several factors. 6 The current study findings are similar to the 2010 study findings . 6 México Resident: U.S. Trip Details. 8 Trip Origin in México . 8 Primary Destination in United States. 10 Primary U.S. Trip Purpose . 10 Duration of U.S. Visit . 12 Miles traveled in U.S. 13 Number of Destinations in the U.S.. 14 Time of Stops in U.S. 14 Duration of Stops in U.S. 18 Location of Destinations in San Diego County. 21 Purpose of Stops in San Diego County . 28 Mode of Travel in San Diego County . 30 Frequency of Trips into U.S. 32 U.S. Resident: México Trip Details. 36 Location of U.S. Residence . 36 Primary Purpose for Visiting México . 37 Cities Visited in México . 38 Length of Stay in México & Frequency of Visits . 39 Value of Time . 40 Anticipated Border Wait . 40 Otay Mesa East Toll Crossing . 41 Willingness to Pay Specific Toll for Expedited Crossing. 45 Reasons for Not Paying Toll . 48 Border Crosser Details . 50 Methodology . 52 Overview . 52 Questionnaire & Diary Development . 52 Data Collection & Diary Retrieval . 52 SANDAG True North Research, Inc. © 2020 . i Table of Contents Pre-Test Summary & Adjustments. 53 Adjustments Made based on Pre-Test . 54 Sampling Methodology. 54 Cluster Sampling . 55 Two-stage Design . 55 Utilizing CBP Data. 56 Weekday Interviewing. 56 GPS Subsample . 58 Weighting with Updated Crossing Data. 58 Data Processing . 60 Rounding . 60 Questionnaires & Diary. 61 Questionnaire: English version . 61 Questionnaire: Spanish version . 73 Travel Diary: San Ysidro . 85 Travel Diary: Otay Mesa . 89 Travel Diary: Tecate . 93 SANDAG True North Research, Inc. © 2020 . ..