m e d i a k i t 2016 About Our Publication specifications/circulation/distribution About Us... Town Topics has been Princeton’s weekly community newspaper since 1946. We are proud of our 70-year legacy of being the go-to newspaper for Princeton residents. Each issue of Town Topics explores Princeton’s local news, arts and culture, events, personalities, sports, real estate, and more. Town Topics offers an established, attentive audience. We are considered THE Princeton paper and we have an extremely loyal following. The quality of Town Topics is unsurpassed by our competitors, and this quality is something the Princeton area knows and expects. Town Topics newspaper prints 15,500 copies. Every Wednesday, Town Topics is delivered via courier to every home in Princeton, as well as select routes in surrounding Pennington, Hopewell, Skillman, Rocky Hill, Kingston and Lawrenceville. Paid subscriptions are also available. witherspoon media group • 4438 route 27 north • kingston, nj 08528 • tel: 609.924.2200 • fax: 609.924.8818 • www.towntopics.com Media Rates 2011 3054 Mercer Witherspoon Street, Street,Princeton, Princeton, NJ 08540 NJ 08542 tel: •609.924.2200 tel: 609.924.2200 fax: fax: 609.924.8818 609.924.8818 Artwork • Artwork submission sumission toto [email protected]@towntopics.com HighHigh reso resolutionlution PDF PDF pre preferredferred form format.at. Inquiries Inquiries to robinto [email protected]@towntopics.com or [email protected] or [email protected]. Print AdvertisingContact: Publisher: | 2016Lynn Smith Office Manager: Melissa Bilyeu Advertising Director: Robin Broomer Advertising Manager: Lindsey Melenick Advertising Coordinator: Jennifer Covill Space Reservations: Friday, 5pm Space Reservations: Friday, 5pm Art Deadline: Monday, 12 noon Art Deadline: Monday, 12 noon 2016 Print Rates: 20112008 Media Rates: Open: 4'' minimum pre-paid $15.85/column$14.95/column inch inch Open: Introductory:$17.80/column 4 consecutive inch weeks, 4" minimum,Send pre-paidartwork submission$12.72/column$13.45/column to inch inch 5 consecutive weeks, 12" minimum, pre-paid $11.95/column$12.65/column inch inch 4/5x: $15.00/column inch [email protected] 13 Contractweeks: Rates: 13$13.00/column weeks: consecutive inch weeks, 6" minimumHigh-resolution PDF$12.10/column$11.65/column format inch 26 weeks: alt/consecutive, 6" minimum $11.75/column$11.35/column inch 26 weeks: $12.95/column inch is preferred. 52 weeks: consecutive weeks, 4" minimum $10.75/column$10.20/column inch 52 weeks: $11.75/column inch Monthly: 12x per year, 12" minimum $13.45/column$12.70/column inch Options: Contracts that have not fulfilled terms will be retroactively re-rated at the open rate. Full Color: ContractsContracts1/8 - $50, thatthat have1/4 - fulfilledful$75,lled 1/2 termterm - $100, maymay bebe full cancelledcancelled page $175 inin writingwriting only.only. Pricing incentives on color for 26/52 week advertisers. Position Guarantee:Options: Color: Subject to availability,1 color: + 20% $265.00; for full2 color: page; $425.00; + 30% 4 lesscolor: than $635.00. full page. All net. PositionPosition Guarantee: guarantee Subjectfirst 11 to pages, availability, right-hand + 20% side.for full page; + 30% less than Cover Boxes: $225 flat rate (includesfull page. color). Minimum charge $50.00. Position guarantee Inserts: 11k minimum print rst 11 pages. CoverPlease Boxes: call for specificationsInside and ad delivery is required. information $115.00 with 26/52 week contract; $130.00 open rate. Classifieds: Inserts:[email protected] 11k minimum(609) 924-2200 print; ext. $0.13 10 per insert. Inserts > 10 pages require price quotation. Reservation required. Please call for speci cations and delivery information. Velox: $25.00 per print. , American Express, and Discover witherspoon media group • 4438 route 27 north • kingston, nj 08528 • tel: 609.924.2200 • fax: 609.924.8818 • www.towntopics.com Advertising Calendar | 2016 January 6 March 30 June 29 october 5 Pet Directory Pet Directory 4th of July Breast Cancer Awareness January 13 april 6 Pet Directory Pet Directory Best of Princeton Spring Into Real Estate July 6 october 12 Senior Living Best of Princeton Girls Night Out Fall Home January 20 april 13 Best of Summer Best of Princeton Spring Home & Gardens July 13 october 19 January 27 Eat Fresh/Local Halloween Home & Design april 20 Communiversity Private School/Camp booklet July 20 october 26 Kids Corner february 3 July 27 november 2 Valentine’s Day april 27 Home & Design Discovering Bucks County Mother’s Day Super Bowl august 3 Pet Directory Pet Directory May 4 Pet Directory november 9 Mother’s Day february 10 Thanksgiving Pet Directory august 10 Valentine’s Day BTS / Best of Summer Best of Princeton Meet the Faces Behind Real Etate May 11 Discovering Bucks County november 16 Best of Princeton Best of Princeton Thanksgiving Farm Fresh august 17 Real Esate Home for the Holidays BTS february 17 Tis the Season booklet Camp May 18 august 24 Memorial Day november 23 february 24 New For Fall/Home & Design Senior Health Small Business Saturday Camp Princeton at its Best: Student Home & Design Princeton at its Best booklet Home & Design & Parent Edition booklet Tree Directory March 2 May 25 august 31 november 30 Home & Design Winter/Spring Senior Living Holiday Pet Directory Reunions 2015 Kids Corner Pet Directory Splash Into Summer with Pet Directory March 9 Real Estate’s Hottest Listing december 7 Holiday St. Patrick’s Day september 7 Best of Princeton Best of Princeton June 1 School Open House Pet Directory Best of Princeton december 14 March 16 Holiday Summer Programs June 8 New For Fall Dads/Grads Easter december 21 Best of Princeton september 14 Holiday Fall Dining March 23 Summer Guide booklet School Open House december 28 Easter June 15 Holiday/Home & Design Home & Design Dads/Grads september 21 Real Estate “Saying Thanks” Fall Festivals Open Houses in Real Estate June 22 Get Out & Get Healthy Hot For Summer september 28 School Open House feature Home & Design Home & Design Commercial Real Estate Princeton 1/2 Marathon witherspoon media group • 4438 route 27 north • kingston, nj 08528 • tel: 609.924.2200 • fax: 609.924.8818 • www.towntopics.com Digital Advertising | 2016 Advertising on TownTopics.com TownTopics.com offers users access to information about what is happening in and around Princeton with news, art, theater, announcements and access to our archives. We’ve recently redesigned our website to bring you all these articles in a clean, easy-to-read online format. A E D Ad Size: C button AD: 369 x 200 pixels B C A HORIZONTAL SPONSORED $150/month; $50/week CONTENT: CUSTOMIZED EDITORIAL 620 pixels wide x 350 pixels high D SKYSCRAPER AD: $500/month; $150/week 369 x 700 pixels $300/month; $100/week B HORIZONTAL AD: 620 x 350 pixels E ONLINE VIDEO POST: $300/month; $100/week Just provide us with the embed code for your video $500/month; $150/week Email Advertising | 2016 Delivered directly to our subscribers email account, the Town Topics e-newsletter promotes and highlights local businesses, sales, promotions, and events once per week. You don’t need to be a magazine subscriber in order to receive the e-newsletter. Anyone who visits towntopics.com has the opportunity to sign-up for free. With over 10,000 subscribers across all digital platforms, Town Topics puts you in front of your ideal audience. BONUS: We Will proMote your business across facebook, tWitter, and instagraM! 600 pixels wide x 523 pixels high $450/weekly exclusive, dedicated e-blast Town Topics—celebrating the heritage of Princeton, New Jersey. Let us promote your business! witherspoon media group • 4438 route 27 north • kingston, nj 08528 • tel: 609.924.2200 • fax: 609.924.8818 • www.towntopics.com Weekly Inserts and POST-IT-NOTES | 2016 Weekly Inserts only 6¢ per household. Get the best reach at the best rate! • Postcards • 8.5˝ x 11˝ • Flyers • Menus • Booklets etc... We can accomodate almost anything! POST-IT NOTES Premium Page 1 Placement for $1,500! • Two weeks advance notification required for any POST-IT-NOTE • Maximum size 3˝ x 3˝. Bleeds should extend .125˝ • If providing camera-ready artwork, it should be submitted in a pdf format • Proof will be provided for advertiser approval reach every home in princeton plus exclusive surrounding towns! witherspoon media group • 4438 route 27 north • kingston, nj 08528 • tel: 609.924.2200 • fax: 609.924.8818 • www.towntopics.com Retail Distribution | 2016 20 nassau street office house of cupcakes princetonian diner complex hyatt place pristine fine drycleaners a1 limo infini-t range rover acorn glen the institute for advanced study red oak diner acura ivy inn red onion agricola jammin crepes residence inn by marriott arlee’s raw Blend jeep rojos roastery the arts council princeton kingston deli shop-rite montgomery, audi kiosk at palmer square lawrenceville Bank of princeton land rover small world coffee Berkshire hathaway homeservices - fox lawrenceville school soup & sandwich & roach realtors lexus speedy mart (state road) Blue moon acres lucy’s ravioli spring street apts. Bon appetit maidenhead Bagel st. lawrence rehab Boro Bean main street café starbucks, princeton, Brick farm market lawrenceville marriott princeton at forrestal Buckingham place staybridge suites marriott/residence inn Buick stockton real estate mercedes cadillac stonebridge at montgomery merwick café Vienna tenacre metropolis spa & salon callaway henderson sotheby’s terra momo Bread company michaels restaurant chez alice the nassau club mistral coldwell Banker the little chef pastry shop morven museum & garden copperwood the taco truck nassau inn cosmo Bleu three Bears olives courtyard by marriott ticos palmer inn/clarion hotel d’angelos toggle home panera deli on a Bagel tomato factory peacock inn double tree team toyota of princeton pennington Bagel dunkin donuts udo’s Bagels pennington market elements university medical center PJs pancakes fedora café of princeton at plainsboro porta Via ford Village express porsche gennaros Volvo princeton care center gloria nilson & co.