41" BILLBOARD 3 FEBRUARY IS, 1964 _SEVENTIETH YEAR 50 CENTS ORO Internationa Music-Reco é U. S. Rocks & Reels From Beatles' Invasion Chicago Flips NARM Conclave Open to Non -Members; New York City Wig; Beatles George Marek to Be Keynote Speaker Crawling With PHILADELPHIA -The Na- associations executive director, It will be the only time the con- And tional Association of Record will send invitations to all estab- vention will be opened to non- Otherwise Merchandisers. for the first time lished record merchandisers, members. Beatlemania in its history, will open its up- whether or not they a CHICAGO - The usually belong to As result of inviting all es- By GEL FAGGEN staid and conservative Midwest coming convention (April 19 -23, NARM. The purpose of throw- tablished rack jobbers to the has virtually flipped its wig over Miami) to all rack jobbers, in- ing open the convention to all convention, NARM seems cer- NEW YORK - In the New the mop -headed Beatles from cluding non -NARM members. rack jobbers is to provide non- tain to have its biggest attend- York City and New Jersey areas Liverpool. George R. Marek. executive members with an idea of what ance in the six years it has con- record dealers and one -stops are Dealers describe Beatlemania vice -president of the RCA Vic- the association achieves at its ducted these events. reporting sales in large volume as the most virulent form of rec- tor Record Division. will be the conventions, and to show what The theme of the convention on the Beatles. ord fever since the heyday of keynote speaker at what prom- the organization strives to ac- will he "Reaffirmation of faith New York's Colony Record such artists as Elvis Presley and ises to be the biggest conclave complish. in the record industry." Inas- store reports that Beatles sales the Everly Brothers. NARM has held to date. The technique of occasionally much as Marek will be the key- are "real big" on the Capitol, Even then, neither Presley nor NARM. heretofore, had re- opening a trade association con- note speaker, the choice of the Swan and Vee Jay versions. The the Everlys had more than one stricted attendance at its con- vention to non -members is a de- convention theme is most appro- store also noted increasing sales IContinued un pace 81 ventions to its membership. vice that has been used success- priate. It stems from an exclu- on these records throughout the This time. Jules Malamud, the fully by other trade organiza- sive statement given by the weeks. RCA tions (such as Supermarket In- Victor top executive to Stedman 1 -Stop, Mount Ver- stitute) in an effort to attract a Billboard on the future of the non, N. J., said that sales on the Beatle Binge wider representation of an in- record business during 1964 (see Beatles "started out like an ex- dustry to its fold. Malamud January 4 issue). The thought plosion, settled down to consist- In Los Angeles told Billboard, "If NARM is go- captured NARM's attention and ent and steady sales." The out- Remo, Acts, Tix ing to be an even greater repre- was adopted as its convention let is expecting "another big By Eliot Tiegel sentative factor in the industry, theme. blast" this week as a result of it should speak for an even In addition to attracting a the group's New York visit and HOLLYWOOD -The South- Are Sold Up greater number of members en- record turnout, it now appears, appearance on "The Ed Sulli- ern California market has gone gaged in record merchandising." (Continued on pace 8) (Continued on page 8) on a Beatle binge, according to SAN REMO, Italy- Approx- a Billboard survey here. Retail- imately S48.000 worth of talent ers and broadcasters alike report paraded across the platform of that Beatle fare is getting top the casino here each evening. attention from buyers and lis- teners. Entrance to the three evenings were priced at S32 for each of Music City Vice- President the first two evenings and 548 Teen Singer Cinquetti Old (Continued on page 8) for the finale. For the first two evenings the phonograph houses bought 270 tickets for each evening as part DEPARTMENTS of their right of participation. Enough to Win San Remo Prize & FEATURES equal to 25 per singer. In addi- tion each bought 25 for the final By SAMUEL STEINMAN by Tiber (an affiliate of Messag- artists, made a double win for evening for each participant. In Hot 100 Chart ... Page 29 gerie Musicali). the CGD record label which the past these tickets had con- SAN REMO -A new teen- Freely translated into Eng- distributes disks for both artists Top LP's Chart. Page 32 siderable value for the disk age star was born here when lish the title means "I'm Not in Italy. houses since numbers were Gigliola Cinquetti, 15 years old Old Enough to Love You." It The winning song was the Other Music Pop Charts drawn by lot for voting among and one of the two new artists was written by Panzeri and Nisa only one sung by the distaff side the audience but this year all of Breakout Singles 22 in the program, won the Sao and a French version of the in the finals. Lyricist Panzeri the ballots were cast by external re- Breakout Albums 34 Remo Song Festival with the lyric was sung by Belgium's peats his victory of the first Hot Country le juries and those in the house Singles song "Non Ho L'eta per Patricia Carli. The victory of San Remo Festival in 1951 He Country Albums 18 (Continued on page 8) Amarti." The song is published this song, as sung by these two (Continued on page 4) Hits of the World 38 -> Record Reviews LP Reviews Singles Reviews West Germany Record Industry a Music Sees 8 Record News Year Talent 10 Country Musk 18 Jan Music 16 Of Reshuffling in Wildly -Y Departments Shifting Markets Radio -TV Programming 12 By OMER ANDERSON The forecast is a series matter Phono -Tope Merchandising .42 for of of sheer survival in the by the 1963 output. Analysis of mergers, and Coin Machine Operating 49 consolidations, economic reshuffling ushered in the 1963 figures shows that the COLOGNE -West Germany's corporate Bull Vending 54 reorganization put- by the trading community. The character of the solely German phonograph industry is facing a ting the German diskeries in bet- forecast is for fewer but bigger as well as European market is Buyers 8 year of sweeping readjustment Sellers ter shape to compete for -not and more viable German disk - changing fast the emphasis to the rapidly changing - Classified Mart 48 economic the German -but the European cries at the end of 1964. shifting from singles to LP. It situation in Europe created by market. The German industry's prob- reveals. too, that there is such the European Common l Market. Thinking big has become a lem is capsuled and dramatized (Continued on page 6) www.americanradiohistory.com "Welcome to My World" Jim Reeves: c/w "Good Morning Self" RCA VICTOR #8289 The most trusted name in sound www.americanradiohistory.com FEBRUARY 15, 1964 BILLBOARD 3 Italian Musical ROSA BEGINS DISCUSSIONS 'Rugantino' Gets WITH NARM FOR MERGER Mixed Reviews NEW YORK -Iry Perlman, president of Record One -Stop Asso- ciation (ROSA), and several of his key associates. including Manny NEW YORK- "Rugantino," Wells, have initiated discussions with the National Association of billed as a Roman musical spec- Record Merchandisers (NARM), with a view toward ROSA becom- tacle, opened last night at the ing an integral part of the record merchandisers' trade org. Mark Hettinger to mixed re- Perlman stated: "We have discussed the matter ... I feel that views, ranging from good to both organizations seek some of the some aims: that is. certain middling to poor. The Italian reforms and a bigger and better record business. I think there are musical borrows from the cin- advantages both to our members and to NARM if we could ema to use of substitutes to get successfully conclude these talks and bring ROSA into NARM." its message across with the ex- Perlman said that he and other ROSA members were also members ception that one reads from the of NARM. He added: "We will be at the NARM convention April 19 top instead of the bottom. d we will present our ideas on the matter." The New York daily papers NARM director, noted that exp)ora- 1u)es Malamud, executive had this to say: talks had been held. "There are certain difficulties at the Times: "Mixed into it like a ent which rule out a quick decision," Malamud said. The NARM rich sauce for a tasty pasta arc he stated, would not agree to the projected move without an d, impudent and bawdy comedy. mative vote by a large majority of the NARM membership. maudlin melodrama, songs with lamud also noted that present bylaws would have to be amended soft, swaying Latin rhythms .. ROSA were to become an integral part of NARM. Thirdly. and a laughing. brooding affec- upcoming conference, lamud pointed out that the trade practice tion for the spirit of old Rome." KENNEDY MEMORIAL: Sen. Edward Kennedy (left) accepts the eduled for March, precluded the possibility of a quick decision Post: "It has the bad luck of first copy of a recording of the Boston Symphony's Memorial . because speculation exists at this point as to what definitions being resolutely and resounding- Tribute to the late President John F. Kennedy from George R.