r-------O__ F____ D___ E ~ L__ T__ A____ S~~ G~ M__ A____ P~~ University of New Mexico, Albuquerque, New Mexico PROFESSIONAL BUSINESS ADMINISTRATION FRATERNITY FOUNDED 1907 MARCH 1970 The International Fraternity of Delta Sigma Pi Professional Commerce and Business Administration Fraternity Delta Sigma Pi was founded at New York l!niver­ sity, School of Commerce, Accounts and Fmance, on November 7, 1907, by Alexander F. Makay, Alfred Moysello, Harold V. Jacobs and H. Albert Tienken. Delta Sigma Pi is a professional frater­ nity organized to foster the study '!f busi1_1ess in universities; to encourage scholarship, social ac­ tivity and the association of students for their mu­ tual advancement by research and practice; to pro­ mote closer affiliation between the commercial world and students of commerce, and to further a higher standard of commercial ethics and culture, and the civic and commercial welfare of the com­ munity. IN THE PROFESSIONAL SPOTLIGHT THE PROFESSIONAL SPOTLIGHT is focused on the members of Zeta Rho Chapter at Menlo College during a tour of an open air, underground plaza that will connect the new Bay Area Rapid Transit System with office buildings in San Francisco. March • 1970 Vol. LIX, No. 3 0 F D E L T A s G M A p Editor . CHARLES L. FARRAR From the Desk of The Grand President . 90 Editorial Advisory Board A Word From The Central Office . 90 Timothy D. Gover, Chairman 112 Wabash Avenue New Home For Menlo School of Business Administration . 91 Mattoon, Illinois 61938 Pyramid Climbing in the 1970's . 93 Firman H. Hass 15903 Rosemont Road With the Alumni The World Over . 95 Detroit, Michigan 48223 U. S. Life Insurance President is "Deltasig of the Year 1969" 97 Robert L. Howe 3830 Random Lane Sales Resistance . 98 Sacramento, California 95825 Among the Chapters . 100 Dr. James F. Kane, Dean School of Business Adm. Delta Sigma Pi Directory . 11 7 Univ. of South Carolina W. Harmon Wilson 5101 Madison Road Cincinnati, Ohio 45227 Our Cover The new School of Business and Administrative Science building at the University of New Mexico, Albuquerque, New Mexico, is the fe atured building on the cover of this iss ue of The DELT ASIG. Po tma ter: Please send copies returned under labels F01m 3579 to Delta Sigma Pi . 330 South Campus Avenue, Oxford, Ohio 45056. The DELTASIG of Delta Sigma Pi is published four times annually in the months of November, January, March, and May. Publication Office-Curtis Reed DELTA SIGMA PI is a charter senior member of the Pro­ Plaza, Menasha, Wisconsin 54952. Edi­ fessional Interfraternity Conference, organized in 1928. The torial Offi.ce-330 South Campus Avenue, members of the Conference comprise: ARCHITECTURE, Oxford, Ohio 45056. Alpha Rho Chi; CHEMISTRY, Alpha Chi Sigma; COM­ MERCE, Alpha Kappa Psi, Delta Sigma Pi; DENTISTRY, Subscription price: $5.00 per year. Alpha Omega, Delta Sigma Delta, Psi Omega, Xi Psi Phi; EDUCATION, Kappa Phi Kappa, Phi Epsilon Kappa; ENGI­ Se~ ond class postage paid at Menasha, NEERING, Theta Tau, Sigma Phi Delta; LAW, Gamma Eta W1sconsin 54952, and at additional mail­ Gamma, Delta Theta Phi, Sigma Delta Kappa, Phi Alpha Delta, ing . offices. Acceptance for mailing at Phi Beta Gamma, Phi Delta Phi; MEDICINE, Alpha Kappa spec1al rate of postage provided for in Kappa, Theta Kappa Psi, Phi Beta Pi, Phi Chi, Phi Delta Epsi­ !he Act of February 28, 1925, embodied lon, Phi Lambda Kappa, Phi Rho Sigma; MUSIC, Phi Mu 1n paragraph 4, Section 538, P. L. & R., Alpha Sinfonia; PHARMACY, Kappa Psi, Rho Pi Phi, Phi 1932 edition. Printed in U .S.A. Delta Chi: VETERINARY MEDICINE, Omega Tau Sigma. wARREN E. ARMSTRONG Gamma Iota-New Mexico We have read many pro's and con's on Vice President of the fraternities. The defense of the media is that the help Agnew's speech condemning the media in slanting news. I projects are not newsworthy. I suppose that means it doesn't would like to add my bit. sell papers. Journalistic irresponsibility is inexcusable. We have As your Grand President, I receive newsletters from our been told for years that the "pen is mightier than the sword." chapters all over the country. I read each of these carefully. I It is time for the pen holders to look for the good in man and visit many chapters. print it. One common denominator among chapters, I have found, We teach our brothers that help should be given humbly and is that we have empathy towards our fellow man. Time and inconspicuously. Public relations men tell us this is incongruous again I see where "help" projects are not a single "help week," with good image building. but are on a year around basis. Hundreds of community service We, as members of Delta Sigma Pi, belong to something projects directed towards helping individuals and groups by our good. We stand for something! Since we must preserve and fraternity and other fraternities gain little recognition in news­ expand the image we have, let's start "tooting oui: own horns." papers or on TV. While we lead in community service, stressing I suggest that we bombard the media with pictures and professional activities, and scholarship, our main product is articles of our professional activities as well as our service developing responsibility. Responsibility cannot be effectively projects. Alert the media to pending projects in advance so taught in the classroom but through exposure to group experi­ they may give you proper coverage. If you do not get proper ence, effective communication with one another and through exposure, contact the Editor or Station Manager, personally. discipline. Let's have them "tell it like it is" about the college students of The "headline catchers" of today are full of antipathy, not today. We must show the public that most of the students of sympathy, toward mankind. Our "journalists" of today fan the today are not radicals, but sincere, intelligent individuals. They "shock treatment" of the dissidents through media exposure must know that social progress starts with helping individuals while completely ignoring the many wonderful service projects on a person to person basis. ings. Look for the dates and locations in the next issue of The A Word From The Central Office DELTASIG. The photographs for the annual "Rose of Deltasig" contest May we take this opportunity to encourage you to join the have now been received and submitted to the U. S. Jaycees in numerous other members who have become Life Members Tulsa, Oklahoma, for selection of the "Rose" in 1970. The during the current year. We especially encourage the under· results will appear in the May issue of The DELTASIG. graduate members to take advantage of the discount offered Plans are already underway for the 1970 Regional Meet- them for purchasing a Life Membership while still in college. 90 THE March, 1970, ISSUE of 0 F D E L T A s G M A p New Home For Menlo School of Business Administration Dr. C. J. Walters, Dean THE HOMECOMING celebration in graduate who will be a potential execu­ Although the campus has a Menlo October 1969 at Menlo School and Col­ tive able to take his place in the business Park post office address, it is physically lege was a very special event for the and social environment and make a located within the corporate limits of the chool of Business Administration. Not worthwhile contribution to both. This is city of Atherton. This is a residential only was the twentieth anniversary of the accomplished by developing a basic fa­ community and therefore has a relatively founding of the School of Business Ad­ miliarity with man's cultural and intellec­ stringent building code. One provision of ministration celebrated, its new classroom tual heritage, such as his social, economi­ the code prohibits a structure that is building was dedicated in a special cere­ cal and political achievements; and teach­ more than two and one-half stories high. mony. The building represents the culmi­ ing the disciplines and fields of knowl­ In order to have a structure with three nation of a dream shared by students, edge which underlie the practice of busi­ floors, and at the same time avoid the alumni, faculty and administration alike. ness management. The efficacy of the subterranean atmosphere of a basement, Menlo School and College is unique as program is validated by the success of natural light is provided on two sides of an educational institution. It is an inde­ the graduates. the building to the floor below ground pendent educational complex consisting This beautiful new structure, modern level by the means of light wells. The of three divisions-a college preparatory in every detail, is a subtle blend of wood, earth is excavated away from two sides high chool, a two year college, and a glass and lava rock that by its very sim­ of the building below the grade. The in­ four year school of business administra­ plicity in design complements the massive clined areas are landscaped in a ground tion. The college division prepares pre­ oaks that abound on this mid-peninsula cover that will prevent soil erosion. The engineering, pre-medical, and other stu­ campus. The 23,000 square feet of space student study-lounge has an opening into dents to transfer to four year colleges at a cost of approximately one million one of these areas. The area outside the and universities for completion of their dollars provides classrooms, faculty of­ lounge is constructed in such a manner as major. The School of Business Adminis­ fices, the office of the Dean, and two gen­ to provide a patio in the best California tration has a four year program leading eral campus administrative offices.