Design Strategies Address Problems To Caused by Abuse in Chinese Alcohol Business Culture MDES PROGRAM 2017-2018 Zhuxi. Z ID: 0029957 Design Strategies to Address Problems Caused by Alcohol Abuse in Chinese Business Culture A study of problems caused by the requirements of Chinese table manners and alcohol in Chinese business culture after China's reform and opening up. The School of Graduate Studies Nova Scotia College of Art and Design by Zhuxi Zhou NSCAD University Halifax, Nova Scotia Copyright © 2018 Zhuxi Zhou. All rights are reserved. No part of this book may Canada be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles or reviews. ID: 0029957 MDES Program Book design and illustrations by Zhuxi Zhou Dr. Meyer. R Acknowledgement First and foremost, I would like to express my deepest gratitude to Christopher Kaltenbach, a Ph.D candidate, who helped me solidify my research thesis and guided me in my direction. He patiently taught me to find the problems in my project where my research can go deeper and my design can be more engaging. I shall extend my thanks to Dr. Rudi Meyer, my supervisor, who has provided me with valuable guidance in every stage of the writing of this thesis. His keen and vigorous academic observation enlightened me, and I could not have completed my thesis without his instruction, impressive kindness and patience. I would also like to thank Dr. Michael LeBlanc, who continued giving me suggestions and comments on my thesis. Also, my teacher Steve Botha who helped me to develop my essential academic competence and correced my grammar issues. Thank China Qingpin Logistics Co., Ltd; China Lianyungang Port Group; China Lianyungang New Oriental International Container Co., Ltd; and China Lianyungang Customs for their cooperation during my investigation. Last but not least, I’d like to thank my friends, classmates and my roommate for their encouragement and support. 0 1 Table of Contents · Acknowledgement ····························································· · 4. Methodology ·································································· ····························································································01 ···························································································40 · Abstract ·············································································· · 5. Research process ··························································· ···························································································06 ····························································································41 5.1 Product design······························································41 5.2 Food serving design·····················································43 · Figure and table lists ·························································· 5.4 Chemical reaction························································44 ···························································································07 5.5 Design process·····························································45 · Glossary ··············································································· · 6. Research results ····························································· ····························································································10 ···························································································49 · 1. Introduction ···································································· · 7. Business drinking handbook ·········································· ····························································································12 ···························································································53 7.1 Book design··································································53 7.2 Reader feedbacks························································61 · 2. Theoretical framework ··················································· ····························································································11 2.1 Background ··································································13 · Conclusion ··········································································· 2.2 Problem statement ·····················································20 ···························································································64 2.3 Translation ···································································21 2.4 Literature review and Contextual Search ·················24 · Reference list ······································································ ···························································································65 · 3. Research design ······························································ ···························································································39 3 4 Abstract With China's reforms, opening up and economic develop- ment since the late 1970s, alcohol use is a common phenomenon in Chinese business circles. However, the problems that are caused by business drinking have been ignored. Chinese traditional toast culture and persuasion habits have been distorted after entering business circles. The problems caused by alcohol abuse, such as drunk driving, domestic violence and even alcoholism, are even worse. The objective of this study is to focus on the issues of business drinking culture in China, and to discuss the necessity of business drinking and the influence of Chinese toasting culture on business dinners. Research in this essay focuses on these practices, as well as the importance of alcohol use in business negotiations, and the impact on society and households due to alcohol abuse in Chinese business communities. Research in this essay also details the harm on the family and the community due to alcohol abuse caused by men who drink passively for business and the necessity of their drinking behavior. The aim of this study is to figure out where design can engage to solve or improve the problem of alcohol abuse in Chinese business circles. 5 6 Figure 16: Spirits. Excerpt from: http://caifuhao.eastmoney.com/ Figure lists news/20171220094701471027540 Figure 17: 2001-2011 Chinese liquor production changes. Figure 18: China's Famous Spirits Brand. Excerpt from: https://baike.baidu. com/item/ 中国白酒 /1351490 Figure 19: The Eight Immortals table. PCHouse. Excerpt from: http://product. Figure 1: 2013 Tencent. All Rights Reserved. Excerpt from: http://news. pchouse.com.cn/list/c232.html qq.com/zt2015/fact/10.htm Figure 20: Qijia.com, Qi network, round table standards of five-star hotel Figure 2: Chinese-style alcohol culture: power control and tame. Excerpt Excerpt from: http://zixun.jia.com/article/437555.html from: http://cul.sohu.com/s2014/jiuzhuo/ Figure 21: Alcohol Consumption of 14 Countries From 1973 to 2009. Figure 3: Chinese Stone Age Alcohol Making Process. Excerpt from: http:// www.sohu.com/a/132331059_710653 Figure 22: China's consumption trends of different kinds of alcohol. Figure 4: Dai traditional wedding. Excerpt from: https://3g.d1xz.net/wenhua/ Figure 23: China's alcohol policy compared with Japan's alcohol policy. minzu/art97516_2.aspx Figure 24: Global Women’s Violence Profile. Netease News. Figure 5: Traditional wedding of Jingpo. Excerpt from: http://www.wed114. Excerpt from: http://data.163.com/13/1126/23/9EL36QQG00014MTN.html cn/baike/jiehunxisu/2016051919419.html Figure 25: BOMA China Successfully Held a Commercial Real Estate Senior Figure 6: Chinese Wine Culture: Wine and the "Eternal Festival" in Ancient Comunication Reception (Sep 16, 2013). Excerpt from: http://www.bomachina. Sacrifice. Excerpt from: http://www.cnjiuzhi.com/baike/4175.html org/index.php?file=article&cmd=show&artid=429 Figure 26: From 2014 to 2016, an analysis of a total of 94,571 divorce verdicts Figure 7: Painting of Du Kang. Excerpt from: http://www.yangfenzi.com/ released by the national courts (May 2017). Excerpt from: http://hangzhou. shehui/4828.html fangtoo.com/zixun/info/8-44-n158348.html Figure 8: Sculpture of Du Kang. Excerpt from: http://www.dukang.com/ Figure 27: Why should people Ganbei? Excerpt from: http://jiu.ifeng.com/ Culture/Details/118?did=3201 a/20180111/44840767_0.shtml Figure 28: Entertainment in China. Excerpt from: http://www.wukongshuo. Figure 9: Drinking Customs: Why Drink at the Holidays? http://www. com/news/20160405/54871.html chinajianjiu.com/a/xinwenzixun/gongsixinwen/62.html Figure 29: Major wine advertisements in China. Excerpt from: https://read01. Figure 10: A Traditional Chinese Wedding. Excerpt from: http://history.sina. com/zh-sg/PgxBMP.html#.WrkBw2hSzIV com.cn/bk/gds/2014-09-19/2057100740.shtml Figure 30: A special dragon dispenser which can slowly take alcohol away. Figure 11: Statistics of Should China’s persuade culture be abandoned or not? Figure 31: A special glass that reduce alcohol intake, without affecting the 2013 appearance of the toast. Figure 12: Open comments and discussions from Tencent culture channel site. Figure 32&33: Half-glasses design, Excerpt from: http://d.youth.cn/ shrgch/201712/t20171206_11109955_1.htm 2013 Figure 34: Duralex Picardie Glasses, Excerpt from: http://jiu.ifeng.com/ Figure 13: Beer. Excerpt from: http://www.sohu.com/a/156436209_257855 a/20161101/44482535_0.shtml