601 Exploring Enterprise Virtual Worlds and the Metaverse Ron Edwards, Ambient Performance, Ltd. December 13 & 14, 2007 Produced by Strategies and Techniques for Implementing Social, Collaborative, and 3D Learning (Virtual Worlds) Strategies and Techniques for Implementing Social, Collaborative, and 3D Learning (Virtual Worlds) December 13 & 14, 2007 Exploring Enterprise Virtual Worlds and the Metaverse Ron Edwards A glimpse of your perspective… • Polls 1 & 2 Session 601 – Exploring Enterprise Virtual Worlds and the Metaverse, Ron Edwards, Page 1 Ambient Performance, Ltd. Strategies and Techniques for Implementing Social, Collaborative, and 3D Learning (Virtual Worlds) December 13 & 14, 2007 Topics • How virtual worlds are being used for enterprise collaboration • How real world locations and behaviors are being modelled • How organizations will benefit from the interoperability of virtual worlds and their existing systems • How avatars in virtual worlds will interact with people and objects in the physical world • How workers’ physical location can enable context-based collaboration using mobile and virtual world technologies • How interoperability between virtual worlds, mobile augmented reality, and geospatial mirror worlds might unlock new ways of working and learning Context: Creativity & Contribution “Creativity is no longer about which companies have the most visionary executives, but who has the most compelling architecture of participation. That is, which companies make it easy, interesting and rewarding for a wide range of contributors to offer ideas, solve problems and improve products?” - Tim O’Reilly, of O’Reilly Media Session 601 – Exploring Enterprise Virtual Worlds and the Metaverse, Ron Edwards, Page 2 Ambient Performance, Ltd. Strategies and Techniques for Implementing Social, Collaborative, and 3D Learning (Virtual Worlds) December 13 & 14, 2007 Corporate Collaboration: The Context •The World of Work has Changed – Widely distributed teams: co-located people in offices acting as though they are remote workers – Recruitment and retention: the demographic profile - ‘digital natives & digital immigrants’ – Diversity and inclusion: it’s contribution that matters – Travel has become an environmental issue – Current methods of collaboration e.g. email, IM, videoconferencing are only partial solutions Collaboration Goes 3D Sun Porta Person app for MPK20 Session 601 – Exploring Enterprise Virtual Worlds and the Metaverse, Ron Edwards, Page 3 Ambient Performance, Ltd. Strategies and Techniques for Implementing Social, Collaborative, and 3D Learning (Virtual Worlds) December 13 & 14, 2007 Cisco Partner Network Now 3D http://blogs.cisco.com/virtualworlds/ Virtual Seminars & Conferences Session 601 – Exploring Enterprise Virtual Worlds and the Metaverse, Ron Edwards, Page 4 Ambient Performance, Ltd. Strategies and Techniques for Implementing Social, Collaborative, and 3D Learning (Virtual Worlds) December 13 & 14, 2007 Virtual Break Out Rooms Virtual World Collaborative Learning Session 601 – Exploring Enterprise Virtual Worlds and the Metaverse, Ron Edwards, Page 5 Ambient Performance, Ltd. Strategies and Techniques for Implementing Social, Collaborative, and 3D Learning (Virtual Worlds) December 13 & 14, 2007 Virtual World Collaborative Learning Video clip customer service training Your Organization’s Interest in Virtual Worlds • Polls 3 & 4 Session 601 – Exploring Enterprise Virtual Worlds and the Metaverse, Ron Edwards, Page 6 Ambient Performance, Ltd. Strategies and Techniques for Implementing Social, Collaborative, and 3D Learning (Virtual Worlds) December 13 & 14, 2007 Enterprise Collaboration Needs • Shared private workspaces: secure, dedicated, accessible • Shared immersive and persistent spaces: real-time engagement; resulting actions and activities remain over time • Shared access to and control of office productivity applications: MS Office, corporate applications, video…. • Shared ability to manage and extend the team environment • Secure: inside the corporate firewall if required • Integration with corporate networks e.g. Active Directory or LDAP • Trusted: authentication; avatar identity • Carbon & Cost: cut carbon and cut costs Virtual Worlds for Enterprise Collaboration • Accessible: anywhere, anytime shared private workspaces. Not restricted to access only from offices. Any workspace can be modelled and shared. • Immersive: real-time team interaction with voice • Persistent: exit and previous activities stay as left on departure • Workplace Tools: MS Office integration in-world; corporate apps; video • Secure: dedicated non-public platform or on own server inside the corporate firewall • Identity: 2D photos wrap around avatar faces; avatar name tags • Extensible & Scalable: can be readily further developed in or out-house; one or one thousand workspaces • Costs: manageable, predictable costs • Carbon: deliver sustainable working practices Session 601 – Exploring Enterprise Virtual Worlds and the Metaverse, Ron Edwards, Page 7 Ambient Performance, Ltd. Strategies and Techniques for Implementing Social, Collaborative, and 3D Learning (Virtual Worlds) December 13 & 14, 2007 Source: Learning Matters blog by Tony O’ Driscoll Study by 5 MBA Students 2007 http://wadatripp.wordpress .com/2007/11/07/3di- vendor-analysis-by-ncsu- mba-student-team/ Virtual World Learning Applications Session 601 – Exploring Enterprise Virtual Worlds and the Metaverse, Ron Edwards, Page 8 Ambient Performance, Ltd. Strategies and Techniques for Implementing Social, Collaborative, and 3D Learning (Virtual Worlds) December 13 & 14, 2007 Virtual World Learning Video clip - orientation Session 601 – Exploring Enterprise Virtual Worlds and the Metaverse, Ron Edwards, Page 9 Ambient Performance, Ltd. Strategies and Techniques for Implementing Social, Collaborative, and 3D Learning (Virtual Worlds) December 13 & 14, 2007 Virtual Leadership Development Informal Learning in the Virtual Bar Session 601 – Exploring Enterprise Virtual Worlds and the Metaverse, Ron Edwards, Page 10 Ambient Performance, Ltd. Strategies and Techniques for Implementing Social, Collaborative, and 3D Learning (Virtual Worlds) December 13 & 14, 2007 Modelling the Real World Stanford Medical School Real & Virtual Session 601 – Exploring Enterprise Virtual Worlds and the Metaverse, Ron Edwards, Page 11 Ambient Performance, Ltd. Strategies and Techniques for Implementing Social, Collaborative, and 3D Learning (Virtual Worlds) December 13 & 14, 2007 Context: Blending Virtual Worlds & Other Performance Tools Innovation “P” SCORM trackable mobile Performance “serious” virtual worlds decision support hand-held tools procedural reference w/ data analysis Session 601 – Exploring Enterprise Virtual Worlds and the Metaverse, Ron Edwards, Page 12 Ambient Performance, Ltd. Strategies and Techniques for Implementing Social, Collaborative, and 3D Learning (Virtual Worlds) December 13 & 14, 2007 3D Modeling & Interoperability Exploring the Metaverse 1.Back Story 2.Now Story 3.Future Story? Session 601 – Exploring Enterprise Virtual Worlds and the Metaverse, Ron Edwards, Page 13 Ambient Performance, Ltd. Strategies and Techniques for Implementing Social, Collaborative, and 3D Learning (Virtual Worlds) December 13 & 14, 2007 The Metaverse The term metaverse comes from Neal Stephenson’s 1992 novel Snow Crash, and is now widely used to describe the vision behind current work on fully immersive 3D virtual spaces. These are environments where humans interact (as avatars) with each other (socially and economically) and with software agents in a cyber space, that uses the metaphor of the real world, but without its physical limitations. (Wikipedia) "What happens when video games meet Web 2.0? When virtual worlds meet geospatial maps of the planet? When simulations get real and life and business go virtual? When you use a virtual Earth to navigate the physical Earth, and your avatar becomes your online agent? What happens is the metaverse." (Smart, J.M., Cascio, J. and Paffendorf, J., Metaverse Roadmap Overview, 2007) http://www.metaverseroadmap.org Back Story – Enabling Trends Moore’s Law is just one of a Large family of technology Growth curves Metaverse Roadmap. 2007 http://www.metaverseroadmap.org/ Session 601 – Exploring Enterprise Virtual Worlds and the Metaverse, Ron Edwards, Page 14 Ambient Performance, Ltd. Strategies and Techniques for Implementing Social, Collaborative, and 3D Learning (Virtual Worlds) December 13 & 14, 2007 Back Story – Scenarios Metaverse Roadmap. 2007 Back Story – Virtual Worlds Session 601 – Exploring Enterprise Virtual Worlds and the Metaverse, Ron Edwards, Page 15 Ambient Performance, Ltd. Strategies and Techniques for Implementing Social, Collaborative, and 3D Learning (Virtual Worlds) December 13 & 14, 2007 Back Story – Mirror Worlds Microsoft Virtual Earth Google Earth Google Maps & Virtual Worlds Session 601 – Exploring Enterprise Virtual Worlds and the Metaverse, Ron Edwards, Page 16 Ambient Performance, Ltd. Strategies and Techniques for Implementing Social, Collaborative, and 3D Learning (Virtual Worlds) December 13 & 14, 2007 Google 3D Modeling Tools Back Story - Lifelogging Session 601 – Exploring Enterprise Virtual Worlds and the Metaverse, Ron Edwards, Page 17 Ambient Performance, Ltd. Strategies and Techniques for Implementing Social, Collaborative, and 3D Learning (Virtual Worlds) December 13 & 14, 2007 Back Story – Augmented Reality BlackRidge Games Back Story – Augmented Reality Video clip Virtual Rattlesnake on Nokia Mobile Session 601