Journalism, Advertising, and Media Studies Interested in This Major? Current Students: Visit us in Bolton Hall, Room 510B, call us at 414-229-4436 or email [email protected] Not a UWM Student yet? Call our Admissions Counselor at 414-229-7711 or email [email protected] Web: uwm.edu/journalism-advertising-media-studies JAMS at UWM Career Opportunities Media has never been more dynamic. The worlds JAMS students have a wide range of career paths open of journalism, advertising, public relations and film to them. Many seek careers in media, marketing, and are changing and growing at a rapid pace, and the communication. Others go on to pursue graduate work in the Department of Journalism, Advertising, and Media social sciences, humanities, and law. Studies (JAMS) is a great place to learn about them. Our alumni can be found in many prestigious organizations: Whether students see themselves working in news, entertainment, social media, advertising, public • Groupon • SC Johnson relations, or are fascinated by media, JAMS courses • Boston Globe • Milwaukee Brewers enable students to customize their education and • Milwaukee Journal • A.V. Club (Onion, Inc.) prepare for their chosen careers. Sentinel • WI Air National Guard Students choose courses to gain a broad • TMJ4 • United Nations understanding of the media’s place in society and • Foley & Lardner University culture, but also concentrate more closely in one of • Vice News • Boys & Girls Clubs of three areas: • WI State Legislature Greater Milwaukee Journalism. The Journalism concentration emphasizes • Bader Rutter writing, information gathering, critical thinking • New England Journal and technology skills in courses taught by media of Medicine • HSA Bank professionals. Students can focus on print/online or • Turner Broadcasting • Milwaukee Magazine broadcast journalism. Students have the opportunity to • Cleveland Browns • USA Today Network produce stories for Media Milwaukee, the department’s award-winning multimedia news site. Major Requirements Media Studies. This concentration emphasizes The major consists of 36 credits; at least 18 of those must be at critical, cultural and historical analysis of a wide the 300-level or higher. Students must maintain a grade point variety of media, including advertising, music, average of at least 2.5 in major coursework. In addition, all new media, gaming and film. Students in this students have to complete 12 credits in a single department concentration gain research and writing skills, as well other than JAMS (6 at the 300-level or above). Requirements as experience in media production. for all JAMS majors include: Advertising/Public Relations. The Ad/PR Letters and Science Letters concentration stresses the importance of persuasive Course # Course Title communication, target markets and messaging in a JAMS 101 Introduction to Mass Media rapidly evolving media environment. Students in JAMS 201 Media Writing the capstone Ad/PR course produce campaigns for JAMS 559 Freedom of Expression in the Digital Age real clients. One 600-level JAMS seminar course 12 credits in a single department other than JAMS (6 cr. upper- level) College of College UWMilwLetSci Required courses for the Journalism track include: The DAC certificate program is interdisciplinary, combining courses in the areas of arts, humanities, social sciences and Course # Course Title information studies. JAMS 204 News Writing and Technology The certificate requires a minimum of 24 credits, at least 9 of JAMS 320 Integrated Reporting which must be at the 300-level or higher. Students choose 4 Two from JAMS 342, 500, 544, 602 core courses and then 2 courses each from conceptual courses and practicum courses. Some of the courses also may meet Required courses for the Media Studies track are: other degree or major requirements. More information is Course # Course Title available at: uwm.edu/digital-arts-culture JAMS 262 Principles of Media Studies JAMS 562 Media Studies and Culture Student Media Opportunities One production course from approved list MediaMilwaukee is an online portal for multimedia reporting One media studies course from approved list with stories and opinions written and produced by UWM students. mediamilwaukee.com Required courses for the Advertising/Public Relations Join a student organization! track are: • Ad Club Course # Course Title • Journalism Club JAMS 207 Intro to Advertising and Public Relations • Minority Media Association JAMS 307 Advertising and Public Relations Writing • Public Relations Student Society of and Production America JAMS 505 Research for Advertising and Public • The UWM Post Relations JAMS 524 Advertising and Public Relations Internships Campaigns Students may apply for up to two internships for credit Minor Requirements and must have a 2.7 minimum GPA to apply. On-campus To complete the minor, students must earn at least 18 internships involve working with university media credits in JAMS courses including at least 9 credits at professionals, while off-campus internships encompass a the 300-level or above taken at UWM. Students must range of local media outlets and agencies. achieve a grade point average of at least 2.5 in JAMS Scholarships courses. Required classes include: In addition to exploring university scholarships and college- Course # Course Title wide scholarships, the Department of Journalism, Advertising, JAMS 101 Intro to Mass Media and Media Studies awards scholarships to its majors. Amounts JAMS 201 Media Writing vary from year to year, and generally between six and twelve scholarships are awarded in a given year. Declaring a Major or Minor Revised 08/16 Students must complete both JAMS 101 and 201 with a GPA of 2.5 or higher before declaring the major or minor. At the time of declaration, students must also have a minimum 2.5 GPA overall. Related Certificate In the Digital Arts & Culture certificate program, students and working professionals create digital art, produce Letters and Science Letters media content, critically analyze work produced by others and study the cultural implications of societies’ uses of new technologies. College of College UWMilwLetSci Journalism, Advertising & Media Studies 4 Year Plan College of Letters and Science This sample four-year plan shows just one possible pathway to earning a degree with this major in four years. This plan does not replace the advice of your advisor, and students are cautioned to meet regularly with their advisor to create a personalized plan that matches their particular circumstances. This plan also follows the degree requirements for students who began their college education in Fall of 2013 or later. If you started college prior to Fall of 2013, your degree requirements may be different. Degree Requirements (brief summary): • One 600-level seminar not selected above 1. English Proficiency and UWM Oral and Written • JAMS electives to reach 18 credits at the 300-level or Communication (OWC) GER - English 102 (fulfills Part A) above and 36 total credits and one OWC-Part B course. Advertising/Public Relations track 2. Math Proficiency, UWM Quantitative Literacy (QL) GER, • All of JAMS 101, 201, 207. 307, 505, 524, 559 and Formal Reasoning – two courses can satisfy all three • One 600-level seminar requirements. Some courses have prerequisites, however, • JAMS electives to reach 18 credits at the 300-level or so a student may end up taking more than two total classes above and 36 total credits depending on his/her placement test scores. Students will Sample Four Year Plan: usually take Math 103 or 105 AND three credits in either a 200-level or above math course, Philosophy 211, or an There are hundreds of courses that satisfy requirements and approved Letters & Science statistics course. courses can count towards more than one requirement. For example, JAMS 101 counts towards the major and as a social 3. Foreign Language – 4 semesters of a single Foreign science. (This sample assumes no high school Foreign Language Language (or 3 semesters of one language and 2 semesters was taken, that the student placed into college-level math and of another language)(May be satisfied through 4 years of a English, and follows the Journalsim track for an example.) single Foreign Language in high school.) Semester 1 Semester 2 4. L&S Humanities (HU) – 12 credits Year 1 English 101 English 102 (OWC-A) 5. L&S Social Sciences (SS) – 12 credits 6. L&S Natural Science (NS) – 12 credits including one lab Math 103 or 105 (QL-A) QL-B course 7. L&S International (Int’l) – 9 credits usually accomplished in 1st semester Foreign 2nd semester Foreign conjunction with Humanities and/or Social Science courses Language Language 8. UWM Arts GER – 3 credits L&S Humanities L&S Natural Science JAMS 101 (SS) JAMS 201 9. UWM Cultural Diversity GER (CD) – 3 credits usually accomplished in conjunction with a Humanities or Social Year 2 OWC-B course Formal reasoning course Science course 3rd semester Foreign 4th semester Foreign 10. 120 credits including 90 credits in L&S and with 36 of the 90 Language (Int’l) Language (Int’l) credits in L&S upper-level (numbered above 300) courses JAMS 204 JAMS elective 11. Complete the JAMS major requirements in a track with L&S Natural Science L&S Natural Science 36 credits. At least 18 of these credits must be 300-level L&S Social Science, not L&S Humanities/Cultural or higher. 12 credits in a single department other than JAMS Diversity JAMS must also be completed. Students should plan their schedule carefully with the help of an advisor. Year 3 L&S Humanities L&S