FOR IMMEDIATE RELEASE Jenny Kinkopf For Edible Arrangements 630.932.9316 [email protected] EDIBLE ARRANGEMENTS® MAKES HOLIDAY ENTERTAINING AND GIFT GIVING EASY Edible Arrangements Teams Up With Lifestyle Experts To Offer Seasonal Ideas To Bring More Happy To Your Holidays; Launches Nationwide $10 Dipped Fruit Promotion! WALLINGFORD, Conn., October 12, 2010 – Edible Arrangements, the pioneer and leader in artistically designed fresh-fruit displays and chocolate-dipped fruit, is celebrating the arrival of the holiday season with a decadent collection of holiday fruit bouquets. Whether searching for that perfect holiday gift or looking for ways to make your holiday soirée memorable, Edible Arrangements is your one-stop-shop for holiday merrymaking. “With Edible Arrangements, gift giving and party planning is as easy as picking it, dipping it and personalizing it,” said Steve Thomas, Vice President of Marketing for Edible Arrangements. “The 2010 holiday collection is our most festive yet, and a delicious and beautiful way to bring happiness to any occasion.” Together with lifestyle experts from across the country, Edible Arrangements is also offering fun, festive entertaining ideas for perplexed holiday gift givers and party planners. From appetizer ideas to entertaining tips, pointers on healthier party hopping and more, the 2010 holiday gift brochure is available for free both in store and online at EdibleArrangements.com/holiday. Plus, from October 17 to October 24, customers can stop into any Edible Arrangements store nationwide to take home a box of 12 delicious chocolate dipped fruit for only $10, normally $25! In addition, customers who place an order before November 25, for pick-up or delivery in December, will receive 10 percent off their purchase. Additional savings are available at EdibleArrangements.com/holiday. NEW! EDIBLE ARRANGEMENTS HOLIDAY SELECTIONS This year marks the debut of a new, seasonal collection of Edible Arrangements holiday-themed designs. Traditional keepsake containers and designs also take center stage for any occasion, including Christmas, Hanukkah, New Year's and outdoor winter fun. Featured arrangements include: Delicious Fruit Design® in a Ceramic Snowman Keepsake with Dipped Strawberries – Add a touch of holiday cheer to your seasonal parties with an arrangement of strawberries, grapes, -more- Edible Arrangements, Page 2 cantaloupe, honeydew and pineapple daisies all arranged in a jolly ceramic snowman keepsake container that is sure to spread holiday joy for years to come. (Small $77, Large $89) NEW! Very Merry Daisy™ – A festive treat perfect for the holidays, the Very Merry Daisy is filled with cantaloupe, honeydew, strawberries, grapes, a pineapple daisy and topped-off with a green chocolate covered pineapple tree. (One Size $40) NEW! Harvest Festival™ – A sweet way to celebrate the turn of the season, the Harvest Festival features chocolate dipped leaf shaped pineapples surrounded by colorful oranges, cantaloupe, honeydew, strawberries and grapes. (Small $81, Regular $96, Large $123) 8 Nights of Fruit™ – Bring the twinkling stars of Hanukkah to your celebration centerpieces with this seasonal selection of strawberries, cantaloupe, honeydew and grapes. The arrangement is topped off with golden pineapple daisies and Stars of David. (One Size $60) Each Edible Arrangements product is made-to-order to assure freshness; no preservatives or sweeteners are used. Ordering Edible Arrangements is as quick and simple as purchasing flowers. Assortments are available at more than 900 locations worldwide, via a toll-free number at 1-877-DO-FRUIT, or online at EdibleArrangements.com/holiday. About Edible Arrangements Edible Arrangements International, Inc. is the leading purveyor of delicious, high quality, artistically designed fresh fruit arrangements that are a practical and healthy gift delivering happiness no matter the season. Founded in 1999 in East Haven, Conn. by Tariq Farid, Edible Arrangements earned the 48th spot on Entrepreneur's 2009 Franchise 500® ranking. Edible Arrangements has more than 900 operating locations worldwide and is rapidly expanding with franchises across the United States, Canada, Puerto Rico, the United Kingdom, Dubai, Saudi Arabia and throughout the United Arab Emirates. Customers may order arrangements by telephone 1-877-DO-FRUIT, at one of the company’s retail stores, or online at EdibleArrangements.com. # # # .