2020 PORTFOLIO GUIDE HOTALING & CO. HOTALING & CO. PORTFOLIO GUIDE - SAN FRANCISCO, CALIFORNIA - 2020 A PIONEER IN SMALL PRODUCTION SPIRITS, BRINGING POT-DISTILLED WHISKEY BACK TO THE UNITED STATES A CRAFT BEER PIONEER SETS HIS begin top secret research and experimen- beloved small batch whiskeys and to the SIGHTS ON SPIRITS | The original tation in the distillery. The first whiskey went San Francisco legend A.P. Hotaling, who Anchor Distilling Company was established into barrel in 1994, and the distillery soon came out West during the Gold Rush and in 1993 by Fritz Maytag, the same beverage began producing three 100% malted rye quickly became one of the most reputa- visionary who sparked the craft beer move- pot-distilled whiskeys called Old Potrero. ble spirits dealers in the country. ment with his purchase of Anchor Brewing Over time, the range of spirits expanded into other categories, with the addition in 1965. Maytag had rescued the struggling Born in 1828, Hotaling moved from New CACHAÇA 116 The Genuine Curaçao VODKA brewery and its iconic steam beer, and after of Junípero Gin and Genevieve genever. York to California in 1852, where he found Liqueur 120 Ypióca 72 Dingle several decades of exclusively producing The creation of Junípero was particularly his calling in San Francisco as a purveyor 147 Granier Mon Pastis 28 Nikka beer, Maytag saw an opportunity to expand significant, as it effectively started the of fine whiskeys and proceeded to build 110 The King’s Ginger into the distillation of spirits. movement towards high-end craft gin in the largest liquor wholesaler in the West. CALVADOS 14 Luxardo the United States. In San Francisco drinks culture, Hotaling’s 136 C. Drouin 146 Pastis Prado WHISK(E)Y name became immortalized when his THE RETURN OF POT-DISTILLED 90 anCnoc A NEW CHAPTER AS HOTALING & whiskey warehouse on Jackson Street WHISKEY TO THE UNITED STATES | 86 Arran CO. | In 2017, Anchor Brewing Company survived the 1906 San Francisco earth- COGNAC MEZCAL Fritz’s vision of a rye whiskey revival was 82 Balblair was sold, and although Anchor Distilling quake and fire. Today, the Hotaling name HINE 44 Convite fueled by the bold realization that there 32 114 Daftmill Company was not part of the sale, it re- remains a part of San Francisco drinking were no pot-distilled whiskeys being made 72 Dingle legally in America at the time. Finding linquished the rights to use the “Anchor” culture as the distillery celebrates 27 EAU DE VIE NON-ALCOHOLIC ITEMS 43 Gooderham & Worts trademark. In early 2018, the new name years of production, a proud tradition that inspiration in the rye whiskeys of America’s Hankey Bannister Etter 16 Luxardo Original 94 past and the great single malt whiskeys of of “Hotaling & Co.” was announced, a ref- will continue into the future. 142 Maraschino Cherries 6 Hirsch Scotland, Fritz gathered a small team to erence to one of Anchor Distilling’s most 96 J. H. Cutter GIN 48 Kavalan PISCO 72 Dingle 42 Lot No. 40 124 Caorunn 98 BarSol 24 Nikka 8 Junipero 60 Old Potrero 140 Le Gin RUM 74 Old Pulteney 23 Luxardo 42 Pike Creek 56 Denizen 28 Nikka 78 Speyburn 106 English Harbour 12 No.3 66 The Irishman 128 Mekhong 43 Ungava 64 Writers’ Tears 130 Phraya LIQUEURS 148 DISTRIBUTORS TEQUILA 132 Briottet 102 Chinaco 3 A Spirited History 1993 Anchor Distilling Company is FEBRUARY 19 1900 established by Fritz Maytag, 2006 the same beverage visionary Hotaling s 11 YO Whiskey is Anson P. Hotaling dies, leaving who sparked the craft beer ’ released to commemorate the A. P. Hotaling & Co. as the movement with Anchor Brewery 2018 100th anniversary of the 1906 JANUARY 24 largest, most luxurious whiskey 1848 earthquake warehouse in San Francisco to Gold is found by James W. Marshall his sons, Richard and Fred at Sutter’s Mill in California 2010 APRIL 18 Anchor Distilling Company 1906 becomes Hotaling & Co. 1852 1866 and introduces J.H. Cutter Anchor Distilling Whisky—An homage to Anson P. Hotaling Hotaling becomes the 7.9 Magnitude Earthquake hits Company adds the original American heads West in exclusive West Coast Agent San Francisco, A.P. Hotaling & Co. imported spirits whisky made famous by search of Gold for J. H Cutter Whisky warehouse is saved to its portfolio its namesake A.P. Hotaling Anson P. Hotaling is born in New After a short stint Anson P. Hotaling takes over as sole Charles Kellogg Field writes Baltimore, NY mining for gold, owner of the wholesale liquor store and in the “New San Francisco Anson P. Hotaling renames it A.P Hotaling & Co. Emergency Edition” of the becomes a store Sunset Magazine: “If as they FEBRUARY 28 1827 clerk in a “whole- say, God spanked the town / sale liquor store” For being over frisky, / Why 1856 did He burn the churches down / And save Hotaling’s Anchor Distilling Company separates 1854 whiskey?” from Anchor Brewery and becomes its own entity Anchor Distilling Company reintroduces Pot MAY 1906 Distilled Rye Whiskey with its Old Potrero 18th Century Rye Whiskey and creates the super premium gin category with Junipero, 2017 the Original American Craft Gin 1996 4 5 HIRSCH - LAWRENCEBURG, INDIANA - THE SPIRIT OF THE JOURNEY NO STONE LEFT UNTURNED | In 1974, THE HORIZON label with exact batch specifications. when A.H.Hirsch first imagined his now Hirsch’s newest offering, The Horizon, 94% of the blend is distilled from a tradi- legendary bourbon, he set the gold honors our forward-looking nature: tional mash bill of 75% corn, 21% rye, 4% standard for thoughtful American whis- steadfast, determined, moving onward at malted barley aged a minimum of 4 years. key. Today, Hirsch continues to pursue a brisk pace, forever in search of the next The remaining 6% is distilled from a “high whiskey as an explorer might consider adventure. The Horizon isn’t an end result, rye” mash aged nearly 6 years for added uncharted territory. We believe the world a destination on a map; it’s something we complexity. is full of possibility, there’s always room spend our lives in search of. for discovery, and craft is best balanced The Horizon is best enjoyed neat or on with experimentation. With obsessively The Horizon combines two straight bour- the rocks. 46% ABV discerning selections, Hirsch continues bons distilled in Lawrenceburg, Indiana. to blaze trails for the adventurous. Each bottle features a grid on the back 6 7 NEW LOOK. SAME AWARD WINNING LIQUID. JUNI PERO GIN - SAN FRANCISCO, CALIFORNIA - A BOLD UNFILTERED GIN THAT FEARLESSLY STARTED THE MODERN AMERICAN CRAFT GIN REVOLUTION THE ORIGINAL AMERICAN CRAFT GIN | The first of its kind, Junipero fearlessly led the birth of American craft gin in 1996. Hell bent on elevating juniper & citrus flavors, the distilling team forged a new path by crafting each batch of Junipero in a small copper pot still, scouring the globe for the most expressive botanicals, and boldly bottling at an unfiltered 98.6 proof. Decades later Junipero is still made by hand in San Francisco and celebrate those who break with convention to pursue an original path. More firsts. Less Fear. Live Life Unfiltered. 49.3% ABV 95 POINTS | Chairman’s Trophy | Ultimate Spirits Challenge 2019 BEST AMERICAN LONDON DRY GIN | World Gin Awards 2017 GOLD MEDAL | Wine & Spirits Wholesalers of America 2016 “SMOOTH, CLEAN AND VERY DRY WITH ASSERTIVE, CLASSIC FLAVORS OF JUNIPER AND CITRUS: A MARTINI WITH ONE EYEBROW RAISED.” – Eric Asimov, New York Times – TOP | The Hotaling & Co. Distillery in San Francisco 8 9 6 CORIANDER Coriander is the second most common botani- cal used in gin production, with the seed of the plan typically used. Coriander grows in various regions around the world, including north- ern Africa, southwestern Asia and southern Europe. Where coriander is grown has a big impact on its flavor, which is spicy and citrusy. It’s also a common ingredient in Belgian beer. 7 CUBEB The dried berry of the cubeb plant looks very THE PERFECT RECIPE OF BOTANICALS 1 similar to a black peppercorn, and is typically JUNIPER grown in Indonesia. Cubeb berries lend a With gin, juniper is the star of the show, and peppery, spicy floral note to gin. was created with an extra emphasis on being juniper-forward. While the part of the plant used in gin is often referred to as a “juniper berry”, it’s actually a small, fleshy seed-cone. Juniper grows 8 GRAINS OF PARADISE throughout the northern hemisphere, and has Grains of paradise is a member of the ginger long been used for gastronomic, medicinal and family and is native to West Africa. The dried spiritual applications in various cultures. seeds of the plant impart a spicy pepper flavor with subtle floral notes. ANGELICA ROOT 2 Angelica root is one of the more common botan- icals used in gin, and has an herbal quality that is believed to help meld the various botanical 9 LEMON PEEL flavors together. The root of the plant is used in Lemons are a common and familiar fruit in the Junipero, though other gins sometimes alterna- United States, and Hotaling & Co. is proud to tively use the seeds. It grows throughout northern source its lemon peel locally from California, Europe as well as parts of Asia. adding a citrusy lemon character. ANISEED 3 Aniseed is the seed of the anise plant, which is 10 ORANGE PEEL native to the Mediterranean region and imparts In addition to the bitter orange peel, sweet a flavor reminiscent of licorice. Aniseed is a com- orange peel is used in Junipero, which is also mon ingredient in many spirits and liqueurs, and sourced locally in California, adding a citrusy has long been used for medicinal purposes.