SPORTS MARKETING 2022 20th Edition | July 2021 | ISBN: 9781577833116 | ISSN: 2472-5706 | 309 pages | $385. CONTENTS PART I: THE U.S. SPORTS MARKET. 15 1 MARKET SUMMARY . 16 1.1 Annual Revenue . 16 1.2 Professional and Collegiate Sports . 16 1.3 Economic Impact . 17 2 SPORTS FANS . 18 2.1 Profile of Sports Fans . 18 2.2 Demographic Profile Of U.S. Sports Fans . 19 2.3 Fan Spending . 19 2.4 Favorite Sports . 20 2.5 Avid Fans . 20 2.6 Fan Base By Gender . 21 2.7 Female Fans. 21 2.8 Fan Base By Age . 22 2.9 Median Household Income By Sport . 22 2.10 Youth Fans . 23 2.11 Fan Base By Ethnicity . 23 2.12 African-American Fans . 24 2.13 Hispanic-American Fans . 24 3 PROFESSIONAL SPORTS. 25 3.1 Professional League Revenue . 25 3.2 Sports Teams . 25 3.3 Franchise Sales . 26 3.4 Expansion. 27 3.5 Relocation. 27 4 TOP SPORTS CITIES. 29 4.1 Best Sports Cities . 29 4.2 Avid Sports Fans City-by-City. 30 4.3 Spectator Sports Attendance . 32 4.4 Fan Ranking By Sport . 32 4.5 Top Minor League Markets. 35 PART II: SPORTS MARKET SEGMENTS. 37 5 ADVERTISING & SPONSORSHIPS . 38 5.1 Market Assessment . 38 5.2 TV Ad Spending . 38 5.3 Sports Sponsorships . 39 5.4 Naming Rights . 40 5.5 Jersey Rights . 41 5.6 Backdrop Sponsors . 42 5.7 Seat Cover Signage . 42 5.8 Advertising Agencies in Sports Marketing . 43 5.9 Market Resources . 44 6 CONCESSIONS . 45 6.1 Market Assessment . 45 6.2 Concessionaires . 45 6.3 Favorite Concession Foods And Beverages . 46 6.4 Market Resources . 46 7 LICENSED MERCHANDISE. 47 7.1 Market Assessment . 47 7.2 Professional Sports Merchandise . 47 7.3 Collegiate Merchandise . 48 7.4 Market Resources . 49 8 SPORTS BETTING . 50 8.1 Legal Sports Wagering. 50 8.2 Market Assessment . 50 8.3 Betting By Sports Fans. 52 8.4 Market Opportunities . 52 8.5 Market Resources . 52 9 SPORTS TRAVEL. 53 9.1 Market Assessment . 53 9.2 Favorite Cities For Sports Travel . 54 9.3 Sports Commissions. 54 9.4 Baseball Spring Training . 55 9.5 Sports-Specialist Travel Agencies . 55 9.6 Market Resources . 55 10 TICKETING . 57 10.1 Market Assessment . 57 10.2 Secondary Ticketing . 57 10.3 Mobile Ticketing . 58 10.4 Dynamic Pricing . 59 10.5 Professional League Sports Tickets . 59 10.6 Subscription Ticketing . 60 10.7 Moving Unsold Ticket Inventory . 61 10.8 Ticketing Through Social Networks . 61 10.9 Market Resources . 61 PART III: SPORTS MEDIA. 62 11 SPORTS TELEVISION BROADCASTING . 63 11.1 Sports Network Overview . 63 11.2 Sports Television Viewership Demographics.