投稿類別:英文寫作類 篇名： The Legend of Video Game－Nintendo 作者： 宋佩佩。國立草屯商工職業學校。應用外語科三年一班 林妙儒。國立草屯商工職業學校。應用外語科三年一班 莊禮慈。國立草屯商工職業學校。應用外語科三年一班 指導老師: 吳青坡老師 The Legend of Video Game－Nintendo Table of Contents I. Introduction ----------------------------------------------------------------------------------1 A. Background of the study--------------------------------------------------------------- 1 B. Motivation of the study ---------------------------------------------------------------- 1 C. Purposes of the study -------------------------------------------------------------------1 II. Method----------------------------------------------------------------------------------------2 III. Discussion-----------------------------------------------------------------------------------2 A. The history of Nintendo---------------------------------------------------------------2 1. The initial development of Nintendo (1889–1968) -------------------------------2 2. New ventures(1969-1980) -----------------------------------------------------------2 3. Donkey Kong (1980－1982) --------------------------------------------------------2 4. Family Computer(Famicom) (1983－1989) --------------------------------------3 5. Super Famicom (1990-1995) --------------------------------------------------------3 6. Game Boy (1996-2001) --------------------------------------------------------------3 7. Wii and Nintendo 3DS (2002-2010) -----------------------------------------------4 8. N3DS and Wii U ( from 2011 to now) ---------------------------------------------4 B. The condition of selling----------------------------------------------------------------5 1.The first Nintendo somatosensory game Wii sales condition from 2006 to 2010. ----------------------------------------------------------------------------------5.6 2.Nintendo compares iPhone & iPod --------------------------------------------------7 IV. Conclusion ----------------------------------------------------------------------------------8 V.References-----------------------------------------------------------------------------------9 i The Legend of Video Game－Nintendo I. Introduction A. Background of the study Nintendo Co, Ltd. is an international company, founded on September 23, 1889 by Fusajiro Yamauchi. This company once tried several kinds of business such as : Handmade Hanafuda Cards , a cab company , love hotel and a video game company. In the end it becomes one of the most influential video game company in Japan and its market value is over US$85 billion and Nintendo is the leader of mobile game. platform. B. Motivation of the study We had played the well-known game Super Mario Bro when we were young. It generates our interests. After that, we explore the original manufacturer of Super Mario Bro and know that it was made by Nintendo- the most influential video game company. In addition to Super Mario Bro, we also know that the famous games such as Donkey Kong, Tetris and the home video game console -Family Computer (Famicom) are made by Nintendo. From 2011 to now, 3DS and Wii U appear in the game industry . Nintendo also cooperates with several game manufacturers to invent new games. For instance, Super Mario Bros., Monster Hunter, Final Fantasy and so on. These series of games not only generate the hot response from global game market but also play an essential role in promoting the development of game industry. C. Purposes of the study Nintendo has a long history in the game industry. Regardless of the elderly or children have played his game. You may not know, arcade games and home consoles are related with him. And then, it is also the childhood memories for all people. But how was Nintendo rise? And how did it attract players ? We believe that they have some tips of success, let us explore it!! 1. To explore Nintendo’s history 2. To know Nintendo’s strategy of the major market 1 The Legend of Video Game－Nintendo 3. To explore the future of Nintendo II. Method Through the Internet and magazines, We find the information about Nintendo. Studying its history and its impact on the game industry, we can know how Nintendo establishes status in the game industry. Moreover, we analyze its development to understand what the main goals of Nintendo are. Finally, we show the sales volume of market by chart. III. Discussion A. The history of Nintendo 1. The initial development of Nintendo (1889–1968) Nintendo was founded as a card company in 1889, originally named Nintendo Koppai. It mainly produced the playing card game called Hanafuda. In 1959, Nintendo also cooperated with Disney, selling the playing cards printed the image of Disneys’ characters. During the years from 1963 to 1968, Nintendo had tried several new industries such as cab company , a love hotel, sale the vacuum cleaner and so on. 2. New ventures(1969-1980) In 1969, Nintendo founded Game Department and it also produced popular toys, including the Ultra Machine, Love Tester and the Kousenjuu series of light gun games. In 1973, Nintendo changed to invent the family entertainment with the Laser Clay Shooting System, using the same light gun technology used in Nintendo's Kousenjuu series of toys. Afterwards, Nintendo came to an agreement with the Magnavox and was allowed to produce and sold a simple video game Magnavox Odyssey. In 1977, Nintendo began to produce the home video game consoles -Color TV Game 6, including six versions of Light Tennis. In 1979, Nintendo first designed Handheld video game - Game & Watch. 3. Donkey Kong (1980－1982) In 1980, Nintendo launched Arcade game and it also developed the most famous game Donkey Kong , whose story was that a craftsman tried to save his girlfriend from a gorilla. This game was sold 65,000 sets and became the most famous game in 2 The Legend of Video Game－Nintendo the world. In addition, they also launched Donkey Kong sequel- Donkey Kong Jr. in 1982. 4. Family Computer(Famicom) (1983－1989) In 1983, Nintendo launched the Family Computer (commonly shortened "Famicom"). This is the first time to develop the cassette-type video game. In 1985, the NES was launched in North America, and was accompanied by Super Mario Bros. which was one of the best-selling video games of all time. And then, the branches Nintendo of America published the magazine "Nintendo Power", containing news and information of Nintendo games every month in 1988. In addition, Nintendo also developed the Game Boy handheld game console which accompanied the most famous game Tetris. 5. Super Famicom (1990-1995) Super Nintendo released in Japan on November 21,1990 . Games were sold very well and they were sold out in 3 days. In August 1991 Super Nintendo was launched in the United States and named “SNES” , and it was launched in Europe in 1992. SNES followed the previous generation, low price and high-tech specification. The controller has been improved, adding several new buttons. In Japan, SNES control the market easily. As for North America, SNES rose above Sega Genesis by these series of games: “Super Mario” “Legend of Zelda” “Street Fighter2” and “Final Fantasy”. Although in the United States Genesis’s sales volume was more than SNES, however SNES’s worldwide sales volume was far higher than it. In 1995, Nintendo launched Vitual Boy in Japan but the sales was unsatisfactory, however, Nintendo still wanted to continue to offer several different games, but it was still not ideal. In the same year, Nintendo found themselves at a competitive as disadvantage Sony and Sega started to erode the market share of Nintendo. 6. Game Boy (1996-2001) In 1996, Nintendo produced N64 and Game Boy Pocket, which volume was smaller than Game Boy in a row. However, because of the lack of ideas, Nintendo was short of the cooperation of game software in N64. But they improved all the shortcomings within three months after they produced it, and brought about a big influence to America and Canada. In 1997, Nintendo manufactured Pokemon, and got the heavy response and 3 The Legend of Video Game－Nintendo support. Pokemon made Nintendo retrieve the position in the game industry. 7. Wii and Nintendo 3DS (2002-2010) In 2002, Yamauchi, the president of Nintendo, retired and Iwata took over the company. The same year, Nintendo and a American scientist Yen-dimensional group founded spiritual Technology Company and named it iQue, which produces and publishes the games (software). In May 2004, Nintendo announced a new portable game project, this type of games possess touch screen. And Nintendo publishes them in November 2004. In May, 2005 Nintendo founded a first retailed store named Nintendo World. And the company founded many branch stores in many America cities, including San Francisco, ST Louis, Washington and Chicago. In 2006, Nintendo launched the new home video game console called Wii. In March 2010, Nintendo said they would launch the new portable game console, which had the function of playing 3D image game by the naked eyes. And its name temporarily called "Nintendo 3DS". Afterwards, they displayed the new Handheld game console - Nintendo 3DS in the Electronic Entertainment Exposition and the popularity of Nintendo 3DS was as good as Wii. And then, Nintendo held the Nintendo Conference 2010, which displayed the related information of NDS, Wii and N3DS in the September 29, 2010. 8. N3DS and Wii U ( from 2011 to now) From January 8 to January 10 in 2011, Nintendo held a N3DS experience conference “Nintendo World 2011” and announced the release date , information and prices of N3DS. On February 26, 2011 N3DS was officially for sale in Japan. On June 8 , 2011