TV WEEKLY REPORT FOCUSED ON THE VOICE OF BULGARIA Source: GARB Data: People meter, national base Period: 08-14.06 TG: A 18-49 Currency: BGN gross A MONTH AFTER THE LOCKDOWN THE POSTIVE EFFECTS ON DIGITAL CONSUMPTION ARE STILL VISIBLE 14 May 14 May All sites News sites 13 Mar All sites News sites +286 +337 +223 +217 - - 14 June 2020 the vs same period 2019 K users K users 13 K users K users Real users Real Peak of the crisis Peak May May 2020 vs the same period 2019 New New Normal Post crisis Post Lockdown +15% +78% -16% +35% Page views +8pp +10pp +6pp +6pp Reach Source: Gemius, A18-49 1 Reach Time spent PUT +31% +0:55 +6 hour THE LOCKDOWN HAS ENDED. PT AUDIENCE IS GRADUALLY DT HOURS SUSTAINED DOUBLE DIGITS INCREASE SINCE pp May 2020 vs the same period 2019 period same the vs 2020 May 13 - Mar 13 Peak of the crisis the of Peak Lockdown 06- –3%07 06 – 07 0% REACHING ITS USUAL LEVELS 07 – 08 5% 07 – 08 11% 08 – 09 24% 08 – 09 37% 09 – 10 30% PUT evolution in postPUT 09 – 10 43% 10 – 11 30% evolution during PUT the crisis 10 – 11 49% 11 – 12 29% 11 – 12 58% Source: GARB, GARB, A18 Source: 12 – 13 29% 12 – 13 58% 13 – 14 32% 13 – 14 60% 14 – 15 29% 14 – 15 55% 15 – 16 32% 15 – 16 46% - 16 – 17 31% 49 - 16 – 17 42% crisistime 17 – 18 17% 17 – 18 29% 18 – 19 14% 18 – 19 26% 19 – 20 2% 19 – 20 18% 20 – 21 8% 20 – 21 21% 21 – 22 6% 21 – 22 20% 22 – 23 4% 22 – 23 18% 23 – 00 10% 23 – 00 20% +15% +0:25 +1 hour pp 14 June 2020 vs the same period 2019 period same the vs 2020 June 14 – May 14 Post crisis Post 2 New Normal New SECOND CONSECUTIVE WEEK OF DECLINE IN TERMS OF LIVE AUDIENCE. TIMESFHITED AUDIENCE DECREASED AS WELL Weekly evol. GARB TSA only 1,4 1,4 1,3 36 1,2 1,2 1,1 31 1,1 1,1 1,1 1,1 1,1 1,0 1,0 1,0 1,0 1,0 1,0 1,0 0,9 23,7 26 0,9 22,4 22,9 21,2 20,7 20,7 20,9 0,8 19,5 19,3 19,6 19,7 19,4 20,4 19,3 21 19,1 18,7 18,8 18,5 18,4 18,0 16,8 17,0 17,1 16,7 0,6 0,6-3% 16 0,5 0,5 0,5 0,5 0,4 11 0,4-15% 6 0,2 1 0,0 w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12 w13 w14 w15 w16 w17 w18 w19 w20 w21 w22 w23 w24 State of emergency st *GARB started measure TSA as of 1 May 3 NBG INCREASED 10 9 10 6 25 Other PT AUDIENCE ON 10 8 30 28 6 Other 6 FOX THE ACCOUNT OF 6 BTV ACTION BMG TSH 33 DIEMA On channel basis however both 31 31 Nova and bTV decreased PT BNT BTV COMEDY 6 viewership by 1pp. 6 6 DIEMA FAMILY BMG BTV CINEMA Top 5 channels remained the 22 same with BNT1 being the 3rd 21 21 most popular channel followed by NBG KINO NOVA the movie-based niche channels 46 BNT 1 43 45 Kino Nova and bTV Cinema. BTV 25 26 26 FOX replaced Cartoon Network NOVA TV within top 10. OPT PT All Day OPT PT All Day 4 NOVA TV 8,7 BTV T H E M O S T 8,5 BNT 1 COMPETITIVE TIME SLOT IS 3,0 KINO NOVA S T I L L 2 0 - 21 BTV CINEMA Nova’s PT news sustained NEXT higher rating than bTV’s. DIEMA FAMILY FOX replaced Cartoon 1,29 Network in terms of rating as DIEMA well. BTV ACTION BTV COMEDY FOX 6-7 7-8 8-9 9-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-24 5 14,8 12,9 12,7 12,7 12,8 11,7 SEASON 7 OF 10,3 T H E V O I C E ENDED LAST WEEK W I T H 1 2 P P RATING Full Full seasonratings Season 1 Season 2 Season 3 Season 4 Season 5 Season 6 Season 7 The last season of the show registered the 2nd least seasonal 18,3 rating since it has been on air. Neither of the seasons could reach 13,1 the figures of the show debut. 12,3 12,6 12,0 11,2 11,0 Season finales Season 24.окт.11 27.май.13 21.дек.14 11.юни.17 3.юни.18 9.юни.19 14.юни.20 BTV WAS ON TOP OF THE RANKING LAST WEEK BUT NOVA DOMINATED OVERALL Channel Title Type Time start Rating % Shr % 1 BTV The Voice of Bulgaria Reality 20:00 12,0 37,9 2 NOVA TV Fish on the cake Culinary program 20:00 9,2 28,8 3 BTV Evermore Series 20:00 8,9 27,8 4 NOVA TV Hummingbird Movies 20:00 8,4 26,5 5 NOVA TV News block News 19:00 8,3 32,7 6 BTV Taxi 2 Movies 22:00 8,2 29,8 7 BTV News block News 19:00 7,6 29,9 8 NOVA TV News block News 22:00 7,4 23,7 9 NOVA TV Magnum P.I. Series 21:00 7,3 22,5 10 NOVA TV National treasure: Book of secrets Movies 20:00 7,0 25,1 11 NOVA TV The Avengers: Age of Ultron Movies 22:00 6,4 25,9 12 NOVA TV FBI Series 22:30 6,0 22,6 13 BTV Fi Series 21:00 5,6 17,4 14 NOVA TV Family Feud TV games 18:00 5,2 26,4 15 NOVA TV Criminal Minds Series 23:30 5,2 26,7 16 BTV 120 Minutes Publicism 17:00 5,1 21,9 17 NOVA TV Sunday at NOVA Publicism 16:00 5,1 22,4 18 NOVA TV Hidalgo Movies 22:30 5,0 25,9 19 NOVA TV Nichia zemia Publicism 18:00 4,7 22,7 16 BTV Karbovski: Second plan Publicism 18:00 4,7 22,6 7 THANK YOU! For more details, please contact us at: [email protected] [email protected] .