TUESDAY, NOVEMBER 19th WEDNESDAY, NOVEMBER 20th THURSDAY, NOVEMBER 21st 7:30am – 5:00pm 7:30am – 5:00pm 7:30am – 5:00pm Executive Summit Lounge Access Executive Summit Lounge Access Executive Summit Lounge Access 8:00am — 9:00am 8:00am — 9:00am 8:30am — 9:30am Welcome Breakfast featuring Special Welcome Breakfast featuring Special Executive Roundtable, Luminary, and Guest Mick Ebeling Guest Sallie Krawcheck Featured Sessions 10:00am – 12:00pm 9:00am – 11:30am 10:30am – 11:30am Dreamforce Opening Keynote: The Executive Roundtable, Luminary, and Featured Dreamforce Keynote: A Empowered Trailblazer - VIP Seating Featured Sessions Conversation with President Barack Moscone North, Hall F 9:15am – 10:00am Obama - VIP Seating 12:00pm – 1:30pm Featured Dreamforce Keynote: Future of Moscone North, Hall F Executive Summit Lunch featuring Special Work: Leading in the New Era – VIP 12:00pm – 4:00pm Guest General (Ret.) Stanley McChrystal Seating Executive Roundtable, Luminary, and Moscone West, Level 2 | Keynote Room 1:30pm – 2:00pm Featured Sessions Executive Summit Private Broadcast: 10:00am – 10:45am 1:30pm – 2:15pm Marc Benioff & Tim Cook Fireside Chat Featured Dreamforce Keynote: CEO Executive Summit Exclusive Keynote: Fireside Chat with Marc Benioff and 2:00pm – 4:30pm Trust Is the Currency of Business: A Arianna Huffington – VIP Seating Executive Roundtable, Luminary, and Fireside Chat with the CEOs of Uber & Yerba Buena Theater Featured Sessions Salesforce 11:30am – 1:00pm 2:45pm – 3:30pm 3:00pm- 4:00 pm Executive Summit Lunch featuring Special Featured Dreamforce Keynote: Fireside Executive Summit Exclusive Keynote: The Guest Leslie Odom Jr. Chat with Marco Bizzarri and Marc Benioff Next Generation Workforce Panel with – VIP Seating 1:00pm – 5:00pm Dr. Brandon Nicholson, Heather Hiles, & Yerba Buena Theater Executive Roundtable, Luminary, and Oscar Munoz Featured Sessions 4:30pm – 6:30pm Welcome Reception with the Salesforce 4:00pm – 5:00pm Executive Leadership Team Executive Summit Campground Reception Dreamforce Campground, Moscone South *Unless otherwise noted, all sessions take 7:00pm – 10:00pm place in Executive Summit, Moscone South Dreamfest and UCSF Benefit featuring Level 2 Fleetwood Mac - VIP Access Oracle Park *Subject to change DETAILED DAILY AGENDA TUESDAY, NOVEMBER 19th 2:45pm – 3:30pm WEDNESDAY, NOVEMBER 20th Featured Dreamforce Keynote: Fireside 7:30am – 5:00pm 7:30am – 5:00pm Chat with Marco Bizzarri and Marc Benioff Executive Summit Lounge Access Executive Summit Lounge Access – VIP Seating 8:00am — 9:00am Yerba Buena Theater 8:00am — 9:00am Welcome Breakfast featuring Special Welcome Breakfast featuring Special 3:30pm – 4:30pm Guest Mick Ebeling Guest Sallie Krawcheck Executive Roundtable, Luminary, and 10:00am – 12:00pm Featured Sessions 9:00am – 10:00am Dreamforce Opening Keynote: The Executive Roundtable, Luminary, and Beyond Customer Centricity with Catharine Empowered Trailblazer - VIP Seating Featured Sessions Hays Moscone North, Hall F China Has a Strategy; What's Yours? with Enterprise Architecture: Enabling Digital 12:00pm – 1:30pm Jonathan Ward Transformation Executive Summit Lunch featuring Special Driving Sales Growth Guest General (Ret.) Stanley McChrystal Organizing to Compete in an Era of Disruption with Geoffrey Moore Enterprise Architecture: Enabling Digital 1:30pm – 2:00pm Transformation Executive Summit Private Broadcast: The Strategic How of Innovation & Marc Benioff & Tim Cook Fireside Chat Transformation with Dr. Linda Hill Making our Future: An Innovation Leaders Dialogue on Climate and Oceans 2:00pm – 3:00pm Winning the AI Long Game Media Industry Executive Roundtable, Luminary, and 4:30pm – 6:30pm Featured Sessions Welcome Reception with the Salesforce Organizing to Compete in an Era of Beyond Customer Centricity with Catharine Executive Leadership Team Disruption with Geoffrey Moore Hays Security and Infrastructure Emerging Technology The Strategic How of Innovation & Financial Services Industry Transformation with Dr. Linda Hill The Future of Service: From Cost Center to Growth Engine Leadership in a Data Rich World with Mark Foster Organizing to Compete in an Era of Disruption with Geoffrey Moore The Strategic How of Innovation & Transformation with Dr. Linda Hill DETAILED DAILY AGENDA 9:15am – 10:00am 1:00pm – 2:00pm 3:45pm – 5:00pm Featured Dreamforce Keynote: Future of Executive Roundtable, Luminary, and Executive Roundtable, Luminary, and Work: Leading in the New Era – VIP Featured Sessions Featured Sessions Seating Beyond Customer Centricity with Catharine Making our Future: Innovative Leaders Moscone West, Level 2 | Keynote Room Hays Share “What Works” for the SDGs 10:00am – 10:45am Enterprise Architecture: Enabling Digital 4:00pm – 5:00pm Featured Dreamforce Keynote: CEO Transformation Executive Roundtable, Luminary, and Fireside Chat with Marc Benioff and Featured Sessions Arianna Huffington – VIP Seating The Future of Decision Making Consumer Goods Industry Yerba Buena Theater The Future of Work 10:30am – 11:30am Emerging Technology Healthcare and Life Sciences Industry Executive Roundtable, Luminary, and Manufacturing Industry Featured Sessions The Strategic How of Innovation & Transformation with Dr. Linda Hill Understanding Your Customers: A Deep Integration: Agility Unleashed Dive Across the Generations with Armida Values that Drive Value with Sallie Making our Future: An Innovation Leaders Ascano Krawcheck Dialogue on Reducing Inequality Winning the AI Long Game 2:30pm – 3:30pm Organizing to Compete in an Era of 4:00pm – 5:00pm Disruption with Geoffrey Moore Executive Roundtable, Luminary, and Executive Summit Campground Featured Sessions Security and Infrastructure Reception Beyond Customer Centricity with Catharine Dreamforce Campground, Moscone South Why Your Business Should Be Part of Your Hays Community with Richard Curtis 7:00pm – 10:00pm Emerging Technology Dreamfest and UCSF Benefit featuring 11:30am – 1:00pm Fleetwood Mac - VIP Access Executive Summit Lunch featuring Special Making our Future: Innovation Leaders Oracle Park Guest Leslie Odom Jr. Dialogue on Decent Work & Economic Growth Navigating Risk and Opportunity with New Technologies with Renee DiResta Organizing to Compete in an Era of Disruption with Geoffrey Moore Retail Industry The Strategic How of Innovation & Transformation with Dr. Linda Hill DETAILED DAILY AGENDA THURSDAY, NOVEMBER 21st 12:00pm – 1:00pm 3:00pm- 4:00 pm Executive Roundtable, Luminary, and Executive Summit Exclusive Keynote: The 7:30am – 5:00pm Featured Sessions Next Generation Workforce Panel with Executive Summit Lounge Access Dr. Brandon Nicholson, Heather Hiles, & Building Your Customer-Driven Growth 8:30am — 9:30am Oscar Munoz Engine with Jeanne Bliss Executive Roundtable, Luminary, and 3:00pm — 4:00pm Featured Sessions Communications Industry Executive Roundtable, Luminary, and Automotive Industry Driving Sales Growth Featured Sessions Beyond Customer Centricity with Catharine Emerging Technology Financial Services Industry Hays Foresight and Farsight: A Look into the The Future of Work Creating a Mindful Business Future with Kevin Kelly Integration: Agility Unleashed Enterprise Architecture: Enabling Digital Healthcare and Life Sciences Industry The New Age of Trust Transformation 1:30pm – 2:15pm Organizing to Compete in an Era of Organizing to Compete in an Era of Executive Summit Exclusive Keynote: Disruption with Geoffrey Moore Disruption with Geoffrey Moore Trust Is the Currency of Business: A Fireside Chat with the CEOs of Uber & The Strategic How of Innovation & Salesforce Transformation with Dr. Linda Hill 1:30pm – 2:30pm 10:30am – 11:30am Executive Roundtable, Luminary, and Featured Dreamforce Keynote: A Featured Sessions Conversation with President Barack Obama – VIP Seating Building Your Customer-Driven Growth Moscone North, Hall F Engine with Jeanne Bliss The Future Consumer Ecosystem The Future of Decision Making The Future of Service: From Cost Center to Growth Engine EXECUTIVE ROUNDTABLE DESCRIPTIONS Communications Industry Many operators have embarked on digital transformation initiatives, Automotive Industry based on disruption in the industry and the need to create a more Digitalization is disrupting the automotive industry. Join your seamless customer experience and reduce costs. Join your peers to Automotive industry peers in an exciting discussion around the effects hear lessons learned on their transformation journeys and how they of these disruptions on customer experience and their organization are planning for the communications future. and how automakers and the automotive ecosystem are preparing for the challenges ahead. Consumer Goods Industry New digital models for route-to-market and direct-to-consumer are Beyond Customer Centricity with Catharine Hays changing the Consumer Goods industry. Join your industry peers for a As more and more companies are looking to customer-centric discussion about how companies are aligning business stakeholders approaches for sustainable success, we have more examples than ever across the enterprise to tackle industry challenges and serve consumer to help understand what’s working, what’s not working, and most expectations while increasing revenue. importantly, why and how executives are evolving their strategies. There is no “perfect path” to consistently delivering the right thing to Driving Sales Growth the right person at the right time, but important lessons can be Join fellow Sales Executives for an in-depth conversation about how learned from those