IDF Visual identity guidelines IDF master logo The master logo made up of several elements: the circular blue and green background to a white droplet, the letters ‘FIL’ and ‘IDF’ in white and the surrounding text ‘Fédération international du lait’ / ‘International Dairy Federation’ in black on a white band. These elements are of a fixed size and position and should not be altered in any way. In use: Applying colour Our logo is available in two options: Blue/green/white/black (master logo) and solid black. Master logo – continued Typefaces We have two preferred typefaces: Fira Sans and Minion Pro The secondary typeface is the Helvetica Neue font family. We recommend that you use Fira Sans and Minion Pro for all heading and titles, and that Helvetica Neue is used for body copy/content. The use of the font Arial is acceptable for use with word, email or PowerPoint documents. Example of typefaces in use: Colour palette IDF Blue and Green are our hero colours and should be used in all documents and designs. Primary colour palette IDF blue PANTONE 7691 C Color values: RGB 0 98 152 HEX/HTML 006298 CMYK 100 43 0 30 IDF green PANTONE 3275 C Color values: RGB 0 179 152 HEX/HTML 00B398 CMYK 90 0 52 0 Secondary colour palette IDF orange IDF brown PANTONE PANTONE Color values: Color values: RGB 247 148 30 RGB 96 56 19 HEX/HTML #F7941E HEX/HTML #603813 IDF yellow IDF grey PANTONE PANTONE Color values: Color values: RGB 252 176 63 RGB 194 181 155 HEX/HTML #FCB03F HEX/HTML #C2B59B IDF light green IDF turquoise PANTONE PANTONE Color values: Color values: RGB 141 198 63 RGB 34 188 175 HEX/HTML #8DC63F HEX/HTML #22BCAF IDF medium green IDF pale blue PANTONE PANTONE Color values: Color values: RGB 57 181 74 RGB 140 198 236 HEX/HTML #39B54A HEX/HTML #8CC6EC IDF dark green IDF medium blue PANTONE PANTONE Color values: Color values: RGB 9 103 56 RGB 33 170 225 HEX/HTML #096738 HEX/HTML #21AAE1 .