[Type text] Internship report INTERNSHIP REPORT ON Pakistan Telecommunication Company Ltd Internship Report submitted to the Faculty of Management & Administrative Sciences in Partial Fulfillment of the Requirements for the Master of Business Administration. Program & Session MBA 6th UNIVERSITY OF GUJRAT Date of Submission Name of Program Coordinator ___________________ Signature of Program Coordinator_________________ 1 [Type text] Internship report Without the encouragement and help of my fellow students, I perhaps would not have been able to write what I have written, it would be virtually an unending list of persons who helped me in one way or other but then it would be great injustice on my part not to mention the names of those who provided me with the much sought after information- moral support and cooperation. People belonging to various walks of life contributed in one way or other, but teachers who heads this illustrious which in real terms provided me with foundation on which INSHALLAH, I will build my career much to the pride of my institution and my respected teachers. I am greatly indebted to SIR SAQIB FARID SHAIKH, who in reality provided basic guidelines for the production of this report. I am thankful to the staff of PAKISTAN TELECOMMUNICATION LIMITED CENTERAL EXCHANE GUJRANWALA and specially that of their Senior Manager, which provided me with all the information they could provide me with 3 TABLE OF CONTENTS Page # Acknowledgement 02 2 [Type text] Internship report Executive summary 04 Dedication 05 Introduction 06 Organizational Profile 07 Pest analysis 27 0rganizational structure 31 Departments Management Hierarchy 37 38 Departments 43 Vision & Mission Statement 44 Area of Internship 60 SWOT Analysis 62 Recommendations 65 Conclusion 66 Bibliography 4. EXECUTIVE SUMMARY 3 [Type text] Internship report Internship is the necessary part of MBA degree Program. I have done my internship with the Service department of Pakistan Telecommunication Limited central exchange Gujranwala. This internship report contains all the information about my work experience with the PTCL. Pakistan Telecommunication Company Limited (PTCL) is proud to be Pakistan’s most reliable and largest converged services carrier providing all telecommunications services from basic voice telephony to data internet video conferencing and carrier services to consumers and businesses all over the country. PTCL central exchange Gujranwala controls all the Exchanges & Franchises in GTR-1 & GTR-11. To fulfill the requirement of the MBA degree program, I have completed my internship with PTCL for about six weak. During this period I have gained a lot of knowledge and practical experience. I have practically realized the importance of individual/practical work. The very important things which I learnt are, like any other basic sphere of modern socio-industrial activities Telecommunication is a main and important field for the development of any country. The staff of organization is highly qualified and their behavior is friendly. Also the working environment of organization is very good. So I recommend all students who do their internship in future should do the training program with PTCL because this is very good institution of learning. The Service department of the PTCL has established and the most valuable department of the PTCL. The main purpose of the report was to review the Service techniques systems and procedures adopted by the organization. It was also the aim of the report to analyze the strengths weaknesses opportunities and threats of the Sales department. During my internship I analyzed that there are some problems in the training department of the Service & Marketing. Training is one of the most profitable investments an organization can make. Training can helps in optimizing the utilization of Marketing that further helps the employee to achieve the organizational goals as well as their individual 4 [Type text] Internship report goals. I strongly recommend that Training department should adopt the proper evaluation system for evaluating the training process. In this way training must be checked and will provide an effective training that can help the employees in their job performance. 2. DEDICATION At first dedicating this work to Almighty, Without his mercy and sympathy I was not able to accomplish this work. I also dedicated this work to my Because their Prays & worm Hugs made me able To achieve this success. I also want to dedicate this to my honorable, Respectable Polite & sincere. Because they always guided me towards rite path of success. 5. INTRODUCTION TO REPORT 4.1 Goal of Studying the Organization 5 [Type text] Internship report This report covers the experience which I have gained during my stay at the Pakistan telecommunication limited Gujranwala, working as an internee. The primary purpose of this study is to fulfillment of the requirements for the degree MBA (Marketing).For this connection each student of this particular course is required to undertake training in a relevant organization selected by them for a period of 6-8 weeks. The secondary purpose of this internship is to understand how the theoretical knowledge can be applied to the practical situations and examine organizations marketing issues and identify its opportunities/ problems and also suggest corrective measures. This internship is also very necessary to gain confidence and become aware of the mechanism of an organization. As an internee I want to achieve following objectives during my internship and organization study To familiarize with a business organization. To familiarize with the different departments in the organization and their functioning. To enable myself to understand how the key business process are carried out in organization. To understand how information is used in an organization for decision making at various I was also keen to gain professional experience in an actual testing environment. I want to develop my skills in the application of theory to practical work situations To develop my attitude conducive to effective interpersonal relationships. To acquire good work habits and sense of responsibility. To enhance my learning experience by application of fundamental concepts previously learned. To observe, analyze and interpret the relevant data competently and in a useful manner. To develop my interpersonal communication. I want to enhance my knowledge of the discipline of banking administration. This report is about PAKISTAN TELECOMMUNICATION LEMITEB. PTCL was established in 1949 and since then it has expended its network becoming the largest company of the country. It offers different products of services to its customers 6 [Type text] Internship report 5.2 Overview ORGANIZATIONAL PROFILE 5.2.1History HISTORICAL BACKGROUND 1. 1947- Establishment of Posts & Telegraph Dept. 2. 1961- Establishment of Pakistan Telegraph & Telephone Dept. (T&T) 3. 1990-91-Establishment of Pakistan Telecom Corporation (PTC) 4. 1995- About 5% of PTC assets transferred to PTA, FAB (Frequency Allocation Board) & NTC (National Telecommunication Corporation). 5. 1996- PTCL Formulation and listing on all Stock Exchanges of Pakistan. 6. 1998- Establishment of Mobile (UFONE) & Internet (PAKNET) subsidiaries. 7. 2006- Etisalat Takes Over In 1995, Pakistan Telecommunication (Reorganization) Ordinance formed the basis for PTCL monopoly over basic telephony in the country. The provisions of the Ordinance were lent permanence in October 1996 through Pakistan Telecommunication (Reorganization) Act. The same year, Pakistan Telecommunication Company Limited was formed and listed on all stock exchanges of Pakistan PTCL launched its mobile and data services subsidiaries in 2001 by the name of UFONE and P PAKNET respectively. None of the brands made it to the top slots in the respective competitions. Lately, however, UFONE had increased its market share in the cellular sector. The PAKNET brand has effectively dissolved over the period of time. A recent DSL service launched by PTCL reflects this by the introduction of a new brand name and operation of the service being directly supervised by PTCL. Explanation PAKISTAN POST & TELEGRAPH (P&T) 7 [Type text] Internship report The postal and telecommunication services were performed by a single department known as Pakistan Post & Telegraph (P&T). This department started its telephone service with only 12346 telephone lines and seven telegraph offices all over Pakistan. This department continued its business up to 1962. The Government of Pakistan adopted the Government of India Telegraph act 1885 to control and direct the activities of telecommunication. PAKISTAN TELEGRAPH AND TELEPHONE DEPARTMENT (T&T) Pakistan Telegraph and Telephone Department inherited a small telecommunication network consisting of only 12,000 lines in 1947. It was the sole Department responsible for providing telecommunication facilities to whole country. In fact postal services were also included in its responsibilities. The Pakistan Postal Department was separated from Pakistan Telegraph and Telephone Department in the year 1962. Like all other field of newly born nation, there was no established system of telecommunication, available in the country. However the present system, as well as new installations was managed by the T&T quiet efficiently. PAKISTAN TELECOMMUNICATION CORPORATION (PTC) The erstwhile Telegraph and Telephone (T&T) Department was converted into a Statuary Corporation on 15-12-1990. It has its own legal identity totally