JULY 10é A MACFADDEN PUBLICATION II no TEIEVISI011 R Virginia Clark as HELEN TRENT CBS Dramatic Star Secret That NO RIGHT TO LOVE hFHaunting mMarMarriage ETTE DAVIS TELLS WHY ANY WOMAN CAN BE BEAUTIFUL Actual color photograph of Mr. King inspecting some "better- than -ever" tobacco! "Yes ma'am, it was Uncle Sam... who made tobacco better than ever!" "And Luckies always buy the of tobacco at auctions from Florida to cream," says H. R. King, 15 years Kentucky, I've seen that Luckies snap up a tobacco buyer. the prettier lots of these finer tobaccos. "So I smoke Luckies, and others in my "Credit sure does go to U. S. Govern- line do, too. I mean independent buyers, ment scientists," says Mr. King. The past warehousemen and auctioneers." few years they helped farmers grow tobacco the like of which America has never seen. WITH MEN WHO KNOW TOBACCO "As I've bought over 4 million pounds BEST ... IT'S LUCKIES 2 TO 1 HAVI CRIED A LUCKY LATELY ? Wake up, Wallflower! Mum after your bath would have saved your Charm! tit3ik \\ (1°.\:; pre wow Mum prevents underarm odor... guards after-bath freshness all evening BREATHLESS expectations ... dreams MUM SAVES TIME! Takes only half a of a wonderful evening ... turned minute! Just a pat under this arm, under to dust! Why should it happen to a that ... and you're through! girl like Jean? She bathed so pretty MUM SAVES CLOTHES! Mum has the carefully, chose her loveliest dress, started American Institute of Laundering Seal But did forget Mum out so gaily. she - as being harmless to fabrics. And even she thought her bath would be enough! after underarm shaving Mum actually dances. And now she's sitting out the soothes your skin. She's missed her chance for popularity- and she doesn't know why. MUM SAVES CHARM! Without attempt- ing to stop perspiration, Mum prevents It's a mistake to believe that the bath odor. With Mum, after -bath which leaves you so fresh and sweet will underarm freshness lasts all evening. Women every- secure your charm for the evening. Even the most perfect bath removes only per- where use Mum ... yes, and men, too. Get Mum at your druggist's today. Be always spiration that is past! Underarm odor habit can come after a bath, unless you prevent welcome -make a of *Mum! any other deodorant. More women use Mum than it. Why not make sure you never risk FOR SANITARY NAPKINS -More women arm every day maes Just a touch under each this danger? Make future odor impos- use Mum for sanitary napkins than any other charm. you sure of your fresh! sible -follow your bath with Mum! deodorant. Mum is gentle, safe, dependable! um still keeps you bath has faded, MUM TAKES THE ODOR OUT OF PERSPIRATION I RADIO AND TELEVISION MIRROR JULY, 1940 # VOL. 14 No. 3 millions more kisses wwo aEwsoo for maids of America IJe101 FRED R. SAMMIS ERNEST V. HEYN BELLE LANDESMAN Executive Editor ASSISTANT EDITOR Editor Rhea 8 How to Be Beautiful- Though Otherwise Marian Lovely Bette Davis reveals any woman's way to charm Propose to Him! John J. Anthony IO A daring lesson in winning a husband No Right to Love 12 What was the haunting secret that barred him from romance? Home Life of an Early Riser Jack Sher 15 R new lipstick Meet the Breakfast Club's Don McNeill, happy husband Kate Hopkins, Angel of Mercy 16 Radio Mirror's Novelette, based on the popular broadcast serial Good Ideas Make Happy Homes Mrs. Harry Von Zell 20 A famous announcer's wife helps you to better housekeeping The O'Neills 22 Continuing in thrilling novel form the story of a courageous mother Vote For Gracie Charles Henderson 26 Words and music of the month's hit tune Such heavenly beauty, such glamour and How to Sing for Money ....Charles Henderson (with Charles Palmer) 28 lips have never had before. Now allure your Hardest of all is to stay on top once you're there can have that soft and silken dewy your lips Helen Trent 30 texture that makes fashionable debutantes The Romance of its sacrifice to a vivid heroine so desirable and kissable. Love brings greatest Norton Russell 34 For here is Chiffon Lipstick, a new lipstick Trials, Tribulations and Television! of incredible smoothness and scented with a Behind the scenes with the new pioneers of entertainment costly perfume especially selected for its lure. Should Television's Progress Be Slowed Up? 36 Ask for Chiffon Lipstick, 10¢, today at Two experts argue a perplexing question your favorite 5- and -10 store -your choice of The Cooking Corner Kate Smith 38 these four extremely smart new shades: Cool off your summer menus Chiffon Red -light, vi- True Red- fiery, bril- brant, the shade favored liant, alluring. An excit- ing to manly by invitation many famous models. eyes! Medium -a dear,burn- Raspberry - smolders ing red. Makes almost with defiance. A mag- What Do You Want to Say? 3 netic red. every complexion more excellent for brunettes, a fashion "The Greatest Show Fred R. Sammis 4 rwnpelliug. -" shade for all. What's New From Coast to Coast Dan Senseney 6 Radio's Photo -Mirror Powder 10¢ Bing Crosby 25 The finest- textured shine -proof powder; Jessica Dragonette 33 clings for hours, never cakes or clogs Hollywood Radio Whispers George Fisher 37 the pores; in seven of fashion's smart Facing the Music Ken Alden 40 c,:t shades: Inside Radio -The New Radio Mirror Almanac 44 Itrunette Natural What Do You Want to Know') 56 (lark Tun (tose Petal Rose Beige Frame For Beauty Dr. Grace Gregory 80 Beige Rachel ON THE COVER -Virginia Clark as Helen Trent, CBS Dramatic Star, by Sol Wechsler eVA 017 All- Purpose Cream 10¢ RADIO AND TELEVISION MIRROR, published monthly by MACFADDEN PUBLICATIONS. INC., A new, entirely different cream, the Washington and South Avenues, Dunellen, New Jersey. General Offices: 205 East 42nd Street, New York, N. Y. Editorial and advertising offices: Chanin Building, 122 East 42nd Street, New York. only cream you need apply for cleaning, Bernarr Macfadden, President; Wesley F. Pape, Secretary; Irene T. Kennedy, Treasurer; Walter to help clarify and soften the skin. You'll Ilanlon, Advertising Director. Chicago office: 221 North LaSalle St., C. H. Shattuck, Mgr. Pacific Coast Offices: San Francisco. 420 Market Street. Hollywood: 7751 Sunset Blvd., Lee Andrews, be thrilled with the silken dewy texture Manager. Entered as second -class matter September 14, 1933, at the Post Office at Dunellen, New it lends to your face. Jersey, under the Act of March 3, 1879. Price in United States and Possessions, Canada and New- foundland $1.00 a year. Price per copy in United States and Canada, 10c. In Cuba, Mexico, Haiti, Dominican Republic, Spain and Possessions, and Central and South American countries, excepting British Honduras, British, Dutch and French Guiana, $1.50 a year; all other .countries $2.50 a year. While Manuscripts, Photographs and Drawings are submitted at the owner's risk, every effort will be made to return those found unavailable if accompanied by sufficient first -class postage, and explicit name and address. Contributors are especially advised to be sure to retain copies of their contributions; otherwise they are taking unnecessary risk. Unaccepted letters for the "What Do You Want to Say ?" department will not be returned, and we will not be responsible for any losses of such matter con- tributed. All submissions become the property of the magazine. (Member of Macfadden Women's Group.) The contents of this magazine may not be printed, either wholly or in part, without permission. Copyright, 1940, by the MACFADDEN PUBLICATIONS, INC. the Loveliest thing in make -tip Title trademark registered in U. S. Patent Office. Printed in the U. S. A. by Art Color Printing Company, Dunellen, N. J. RADIO AND TELEVISION MIRROR Izta(o pa %twt s,,? FIRST PRIZE visiting in strange nomes to turn on radios, volume wide open, station - LET'S KEEP OUR ILLUSIONS, changing rampant. MR. SPONSOR! THIS IS YOUR PAGE! Under the latter infraction, I've MOST of the daytime serials are wished radios back to their origin. - well written and acted, and to YOUR LETTERS OF OPINION WIN Mrs. Howard Martin, Jr., Maiden the housewife going about her Rock, Wis. often dull tour of duties, or to the shut -in, they are indeed a precious --PRIZES-- THIRD PRIZE boon. They transport us to a world of fancy so completely that our iden- First Prize $10.00 MY BEST SPENT DIME tity is often merged with that of the The other day I got the city fever characters. Second Prize $ 5.00 and jumped on the morning train, This is the traditional function of spending about ten dimes for rail- good theater; and so I think sponsors Five Prizes of $ 1.00 road fare. After arriving in town, are misguided when they break the I spent three dimes for lunch. After spell by allowing one of the actors Address your letter to the Editor, lunch, I spent four dimes to see a to step out in' front to do a spot of RADIO MIRROR, 122 East 42nd show. After the show I strolled advertising after they have just Street, New York, N. Y., and mail it around and a young fellow asked me played a poignant scene convincingly. not later than June 28, 1940. All for a dime. I handed him one. After The other day a radio actress sobbed submissions become the property of strolling 'round town some more, I her heart out so realistically that I the magazine.