INTRODUCTION TO MERLIN ENTERTAINMENTS APRIL 2016 WHAT IS MERLIN? Global leader in location based entertainment with world class brands Midway Attractions No. 1 in Europe and No. 2 only to Disney worldwide1 Two products Midway: indoor, up to two hour dwell time, located in city centres or resorts LEGOLAND Parks Theme parks: outdoor, 1 – 3 day destination venues increasingly with on-site accommodation Three Operating Groups2 Midway Attractions (99 attractions, 44% of 2015 revenue) LEGOLAND Parks (6 parks, 34% of revenue) Resort Theme Parks Resort Theme Parks (6 parks, 22% of revenue) Supported by Merlin Magic Making, our unique creative and production resource 2 | 1 Based on number of visitors as reported by AECOM 2014 Theme Index 2 Number of attractions as at 26 December, 2015 1 UNIQUE PORTFOLIO OF FAMILY ENTERTAINMENT BRANDS AND ICONIC ASSETS High quality, chainable international brands with global appeal Brands positioned across all key target demographics Portfolio provides substantial benefits “Amazing Discoveries” “Famous Fun” “Playful Learning” Natural hedge across geographic markets and target demographics Midway Attractions Opportunities to create “clusters” and “own the visit” Ability to leverage scale and synergies Significant roll out opportunity – 40 new attractions by the end of 2020 “Scary Fun” “Revealing Perspective” “Hilarious with 100+ potential locations identified Misadventures” Potential to expand portfolio with further brands “Playful Learning” Leading global brands (LEGO, LEGOLAND) Attractive target demographic (families with children 2 – 12) LEGOLAND Parks Mutually synergistic relationship with LEGO 4 new parks to be opened by the end of 2020 (6 currently), with three already under development (Dubai, Japan, South Korea) National brands with high brand and customer awareness Leading market positions Resort 4 of Europe‟s largest top 20 theme parks (6 including LLPs)¹ Theme “Fantastical Escapism” “Wild Adventure” “Big Fantasy Adventure” Leading theme parks in UK, Italy, and Northern Germany Parks arks 3 of the top 4 theme parks in the UK (4 including LLW)¹ Each theme park is pre-eminent in their market “Extraordinary Adventure” “Insane Fun” “Ultimate Castle” Positioned to appeal across various target demographics COMPELLING BRANDS AND DIVERSE BUSINESS WITH HIGH GROWTH AND RETURN CHARACTERISTICS 3 | 1 Based on number of number of visitors as reported by AECOM 2014 Theme Index. LLW refers to LEGOLAND Windsor. LLP refers to LEGOLAND Parks Operating Group. See appendix for further definitions 2 MARKET CONTEXT Travel & Tourism expected Increase in International Tourism3 Growth in to grow by c4% CAGR Leisure Spending (inflation-adjusted) over Merlin present in 12 2015-20251 London of the top 30 Gateway 5 attractions cities 17.3m Paris New York 3.6% 1 attraction Income growth, increase 2 attractions Vienna Expansion in Income growth, increase 14.9m vacation days, and greater 12.2m 1 attraction Leisure Time vacation“sp adays,re time and” greater (1.9)% “spare time” 3.2% 5.4m Shanghai 2 attractions 4.5% 6.1m 146m Chinese „Urban (6.5)% Expansion of the Los Angeles Middle‟, greater than the Middle Class in working population of the 1 attraction Emerging Economies US2 5.2m 2.3% Istanbul Hong Kong 2 attractions 1 attraction Growth in leisure time and Amsterdam 11.8m 27.7m Increase in expansion of middle classes 2 attractions 13.2% has driven increased 8.2% International Tourism 5.7m international tourism Las Vegas 9.8% 1 attraction 6.1m Bangkok Singapore 1.4% Growth in Cultural and financial 2 attractions 1 attraction factors driving growth in 16.2m 17.1m Short Breaks short breaks # of Midway attractions (7.0)% (0.4)% International Arrivals £10.2bn 2014 Growth in International Arrivals Outside of the large Theme £8.2bn Market Park companies, the private Fragmentation visitor attractions market remains highly fragmented 1 4 | World Travel & Tourism Council – Travel & Tourism Economic Impact, 2015 2 Goldman Sachs: China Consumer Close Up (Jan 2015); US population reflects 2012 data from the same report 3 3 Euromonitor International Top City Destination, 2014, published January 2016 MERLIN‟S COMPETITIVE ADVANTAGES IN A DYNAMIC MARKET 1 Global, exclusive rights to LEGOLAND brand 2 Only company to successfully operate Midway product across multiple brands and sites 3 Largest international presence in the industry (23 countries) via proven roll out of LEGOLAND and Midway brands 4 Highly successful themed accommodation formats 5 MMM as unique development resource 5 | STRATEGY SINCE CREATION OF MERLIN IN 1999 “TO CREATE A HIGH GROWTH, HIGH RETURN, FAMILY ENTERTAINMENT COMPANY BASED ON STRONG BRANDS AND A GLOBAL PORTFOLIO THAT IS NATURALLY BALANCED AGAINST THE IMPACT OF EXTERNAL FACTORS” Revenue by weather exposure1 Revenue by Geography1 Outdoor 62% of Asia Pacific 58% revenue from sites 14% open all year round Indoor 42% UK 37% Visitors by Tourist / Domestic2 North Tourist 34% America 26% Not reliant upon „fly-in‟ market Domestic Continental 66% Europe 23% Pre-booked revenue3 Long term ambition of even split between Europe, Americas and Asia Pacific Same day Increasing levels of pre-booked Pre-booked revenue leads to reduced site- 48% and Annual 1 Total revenue, 2015 level volatility. Pass 52% 6 | 2 Total 2015 visitors, based on touchscreen data 3 Total admissions revenue, 2015 7 | SIX STRATEGIC GROWTH DRIVERS “Create a high growth, high return, family entertainment company, based on iconic brands, and naturally balanced against external factors.” 1 Existing estate growth via capex Mid-single digit like for like EBITDA growth 2020 milestones1 2 Strategic synergies + >15% ROIC on accommodation Transformation of theme parks into 3 short break destinations 2,000 new rooms 4 Midway roll out 40 new Midway attractions >20% ROIC 5 Developing new LEGOLAND parks 4 new LEGOLAND parks 6 Strategic acquisitions Synergised >20% ROIC 8 | 1 Current estate as at 26 December, 2015 2015 PROGRESS ON Capex cycle – something new at every STRATEGIC GROWTH attraction, including major investments in Gardaland, LEGOLAND Windsor and DRIVERS Madame Tussauds London and Berlin Synergies – Continued progress on developing the enhanced digital guest journey Destination positioning – 125 lodge accommodation at Alton Towers and new 152 room hotel at LEGOLAND Florida Midway roll out – Seven new openings across four countries, including the new „Shrek‟s Adventure!‟ attraction in London LEGOLAND Parks Development – Continued progress towards the opening of LEGOLAND Dubai (2016), LEGOLAND Japan (2017) and LEGOLAND Korea (2018) 9 | FINANCIAL DYNAMICS P&L Analysis Margin Revenue Seasonality Cost flexibility 1 1,200 Revenue Wk 27-36: 35% EBITDA (193) 85% c20% of costs vary directly with revenue H1 – 41% H1 – 29% c30% of rents have a turnover element Wk 19-26: H2 – 71% 1,000 H2 – 59% 17%1 c40% of costs can be varied in the short / Wk 1-18: 24%1 medium - term Wk 37-52: 24%1 800 (596) 1,278 £m 1,085 600 38% 31% (87) 400 489 (111) 23% 402 291 200 J F M A M J J A S O N D Revenue Cost of Gross profit Opex (ex EBITDAR Rent EBITDA D&A Operating sales Rent) Profit Revenue Analysis Spend and Margins …by Op. Group …by Type … by Tenure Revenue Admissions/ EBITDAR EBITDA Op. Profit per capita Secondary2 Margin Margin Margin 4% 17% 22% 9% Midway £13.66 80/20 49.7% 39.4% 29.7% 44% 43% 28% LLP £31.62 54/46 40.1% 39.6% 34.2% 59% 40% 34% RTP £21.85 59/41 25.5% 16.5% 6.2% Group £18.31 68/32 38.2% 31.5% 22.8% Adm. Sec. Freehold Long leasehold Midway LLP RTP Accomm. Non-per cap Short leashold Greater opportunity for F&B / Retail revenue in theme parks Margins impacted by tenure of property and mix of revenue type 1 10 | % of 2014 FY revenue. September Trading Update reports up to and including week 36 which is the first week in September LLP royalty payments and higher retail spend (LEGO products) 2 2015% split of „In-Park‟ spend (Admission and Secondary) Note: All analysis based upon 2015 results with the exception of seasonality. FINANCIAL PERFORMANCE CAGR CAGR REVENUE CAGR 2011-15 OF 10.0%3 2011 2012 2013 2014 2015 Reported FX Constant FX £m £m £m £m £m % % Total visitors1 47.3 54.0 59.8 62.8 62.9 7.8% 7.8% Growth 15.2% 14.3% 10.7% 4.9% 0.3% Revenue 946 1,074 1,192 1,249 1,278 8.2% 10.0% 1192 1249 1278 1074 Growth 18.1% 13.6% 10.9% 4.8% 2.3% 933 LFL Growth -0.5% 6.7% 7.1% 0.4% Underlying EBITDA 306 346 390 411 402 8.0% 10.0% Margin 32.3% 32.2% 32.7% 32.9% 31.5% 2011 2012 2013 2014 2015 LFL Growth 1.9% 6.3% 7.8% -4.3% Underlying operating profit 232 258 290 311 291 7.1% 9.1% EBITDA CAGR 2011-15 OF 10.0%3 Margin 24.5% 24.1% 24.4% 24.9% 22.8% 500 390 411 402 0.38 Capex 400 346 Existing estate2 87 92 95 107 125 296 300 % of revenue 9.3% 8.6% 8.0% 8.5% 9.8% 32.9% 31.5% 31.7% 32.7% NBD 87 71 57 85 90 200 32.2% Total capex 174 163 152 192 215 100 0 0.28 2011 2012 2013 2014 2015 Average LFL EBITDA growth 2011-15: 2.9% (2010-14: 5.8%) As reported figures. 2011 figures on a 53 week basis except for LFL growth rates and charts which are on a 52 week basis. 11 | 1 All visitors to Merlin owned or operated attractions 2 Includes capital expenditure incurred in connection with the capsule refurbishment for the London Eye between 2008-12 3 Constant currency 2015 CASH FLOW Free cash flow after existing estate capex: £200m ND/ £m EBITDA (18) 2014 Net Debt 935 2.3x (59) Cash flow 13 Amortisation of financing items 3 (125) FX (14) 402 2015 Net Debt 937 2.3x (90) (5) (41) (64) (13) (13) EBITDA Working capital Tax paid Capex - EE Capex - NBD Other investing Net interest Dividends paid Restructure