ISSUE 65 Leadership Moment Sustainability Spotlight Q&A with Pankaj with LexJet CEO Ghemawat Exploring workplace Sustainability workshops cultivate Arthur Lambert research, insights out-of-the box thinking about Is your business a truly the future. and trends A new space, revitalized global enterprise? Probably employees and record sales. not as much as you think. 360.steelcase.com Culture Code LEVERAGING THE WORKPLACE TO MEET TODAy’s gLOBAL CHALLENGES FrameOne with media:scape media:scape mini media:scape lounge media:scape standing-height table media:scape mobile Collaboration amplified. In an increasingly complex and competitive world, where creativity and innovation are ™ vital, people—everywhere—need to work more collaboratively. The family of media:scape Learn how media:scape products brings together people, information and space in a way that augments their removes barriers to innovation. interaction and amplifies their performance. steelcase.com/mediascape ABOUT THIS ISSUE Global integration is a strategic business goal in today’s interconnected and interdependent economy. The workplace is an underutilized asset that organizations can leverage to accelerate the complex process of integration. Leading organizations that understand the role culture plays within the physical work environment can use space as a competitive advantage. In response to this challenge, the Steelcase WorkSpace Futures team recently completed a study of 11 countries to better understand culture codes in the workplace. Their insights can help organizations incorporate important values, employee behaviors and larger cultural contexts into work environments that work around the world. 2 | Issue 65 | 360.steelcase.com 360.steelcase.com | Issue 65 | 3 CONTENTS 24 CULTURE CODE IPAD AD The Steelcase WorkSpace Futures team recently completed a cultural study of 11 countries to better understand cultural codes in the workplace. Their insights inform how to reflect and incorporate important values, employee behaviors and larger cultural contexts into work environments around the world. 35 102 An Exploration of Same but Different Eleven Countries By comparing work environments in 11 countries, Insights into the the study identified distinctions and similarities. relationship between The opportunities and challenges in these different workplace behaviors cultures demonstrate how a thoughtfully-designed and the work environ- workplace can foster trust, improve collaboration ment for each of the 11 and ultimately help an organization go global faster countries and what it and more effectively. tells us about them. 18 Q&A with 136 Leadership 140 Meet the Experts 148 A German Pankaj Ghemawat Moment with Celebration of Three of the country’s Arthur Lambert New Ideas Is your business a truly leading authorities share global enterprise? Lexjet CEO shares how their thoughts on designing As part of Steelcase’s Probably not as much as their new space has active learning spaces year-long, worldwide you think, says economist revitalized employees, and improving education centennial celebration, and author. But it's time helped to boost sales environments. event brings together to think that way. to record levels diverse thinkers to look and cultivated a great ahead to future business customer service innovations. experience. DEPARTMENTS 6 Perspectives 16 Trends 124 Lessons 146 Design 152 Atoms 126 Insights 360 Learned Apps & Bits Applied JOIN THE coNVERsatioN 360 ON THE ipaD Connect with Steelcase Search “Steelcase 360 via social media and let Magazine” on the newstand. FIND THE “STEELCASE 360” us know what you’re Compatible with iPad. Eles eum as apiet velecae. Nemolor thinking. Or email us Requires iOS 3.2 or later. rovitis recatibusAPP FOR vellaccum FREE conse ON ITUNES at 360magazine@ Exploring workplace acercipsusa peribeatem volorporibus research, insights steelcase.com and trends facebook.com/steelcase 360.steelcase.com twitter.com/steelcase youtube.com/steelcasetv 360 Magazine is published by Steelcase Inc. All rights reserved. Copyright 2012. Cover and design by Plural, in collaboration with Steelcase. Material in this publication may not be reproduced in any form unless you really want to help people love how they work—just ask us first, okay? Search “Steelcase 360 Magazine” on the newstand. Compatible with iPad. Requires iOS 3.2 or later. 360.steelcase.com | Issue 65 | 5 PERSPE TIVES C C TIVES PERSPE PERSPECTIVES Meet some of the people who contributed information and ideas to this issue. ILONA MAIER Strasbourg, France “Evidence points to an increasing shift in preferences and behaviors as an economy grows and its society changes. Several distinct approaches exist side by side. Understanding the disparities of a society in The Culture Code Team motion is more important than making generalizations.” “More businesses than ever are global and that means people have the opportunity to work with others from all over the world. There is a fascinating dimension to that, but it can also be frustrating because you have to embrace new ways of CATHERINE GALL thinking,” says Catherine Gall, research director, Steelcase WorkSpace Futures. Paris, France This was the driving force behind Culture Code, a research study Gall and the “Global organizations today are heading in the internationally-distributed Workspace Futures team recently completed that examined same direction, we're just at different points on 11 countries to better understand culture codes in the workplace and how companies the journey.” can leverage these insights to provide effective work environments in a global business world (pg. 24). IZABEL BARROS Rio de Janeiro, Brazil ANNEMIEKE GARSKAMP YASMINE ABBAS MELANIE REDMAN “I am particularly interested in the challenges Amsterdam, Netherlands Paris, France Grand Rapids, USA associated with multicultural innovation, knowledge capital, new ways of working and “I’m focused on creating dynamic workspaces “As neo-nomads, we’re mobile—physically, “As companies embrace the idea of being truly change management.” by linking the design of the physical space to mentally and digitally…When you move global, connecting people—both within the ambition of the organization.” from one culture to another, you adapt and and outside the organization—will become the make cultural adjustments. The more you most important function of the workplace.” move, the more you adjust.” SuDHAKAR LAHADE WENLI WANG Grand Rapids, USA Shanghai, China “The world is definitely more interconnected, “User-centered research and the insights it but that doesn’t mean ‘one size fits all.’ generates are fundamental for formulating Understanding the differences of cultures is design principles that lead to new applications more important than ever.” and new products for different markets.” BEATRIZ ARANTES Paris, France “I’m a Brazilian global nomad based in Paris, and have split my life between eight different countries.” 6 | Issue 65 | 360.steelcase.com 360.steelcase.com | Issue 65 | 7 what if a chair could improve student success? We believe it can. So we designed the node™ chair with that goal in mind. steelcase.com/StudentSuccess 8:05 a.m. 8:27 a.m. 8:45 a.m. Lecture Small group project Large group discussion and interactive lecture 8 | Issue 65 | 360.steelcase.com The projects were judged by a jury made up of renowned 42 Spanish architects, including: PROJECTS Edgar González Gerardo Ayala Ramón Esteve 250 Luis Vidal Fermín Vázquez SUBMISSIONS 27 EL CONcuRSO UNIVERSITIES STUDENTS IN SPAIN EXPLORE DESIGN SOluTIONS Students from architectural schools in Spain recently participated in a contest sponsored by Steelcase where they were asked to design new approaches to address the needs of an interconnected world. This is the second year “The contest was created to support where students have been asked to explore a design problem through this contest. the development of architecture and design students, giving them the opportunity to connect with professionals” — Alejandro Pocina, president, Steelcase Spain & Portugal “We had a great response—42 projects were submitted from 27 universities,” says Pocina. Students could participate on their own or in groups up to four individuals. Criteria for judging included originality and sustainability, as well as how well the project supported the design of principles of an interconnected workplace: optimizing real estate; enhancing collaboration; attracting, developing and engaging people; building brand and culture; and supporting wellbeing at work. 10 | Issue 65 | 360.steelcase.com 360.steelcase.com | Issue 65 | 11 “Creating an oasis of work in any part of the globe was our inspiration.” “The walls themselves can be transformed into floors or ceilings depending on the users needs.” STEELCASE OFFICE BAG The students created a changeable and 1st Place Winners THE OTHER WORLD Inspired by Escher’s “Other World”, 2nd Place Winners customizable space, that is portable and María Lozano Correa environments are presented from different Paloma García de Soria Lucena approaching the immaterial. Basic tools are Sergio Del Barco points of view, toying with perspective María Carretero Fernández grouped into a single mobile element Pablo Magán Uceda and generating the idea that the floor, the Pilar Fernández Rueda (computer, wifi, light, chair) and contained Raúl Olivares Chaparro ceiling and the walls are all interchangeable. (Universidad de Sevilla) in a ‘backpack’ equipped with an inflatable (Universidad Alcalá De Henares) mechanism that allows easy setup. 12 | Issue