Value Network of Non-Timber Forest Products and Services Derived from Birch Introduction Results Conclusions Research on the value network around birch- Key actors and activities are directly business Business relationships based non-timber forest products and services. Non-business relationships related, but non-business actors have important role in e.g. collaborative R&D-activities Objective is to figure out who are key actors, Products Services Pakuri (Inonotus obliquus) Pakuri cultivation: planning and what resources they posses and what kind of Birch sap inoculums Key tangible resources and capabilities are raw Bark Sauna experience with bunch of activities are performed? Leaves birch twigs (saunavasta) materials, products and services, but intangible Cultural value of birch resources of competence and knowledge are It is important to widen the view of forest-based equally important. resources. Taking a business perspective on Photo by Nika Akin value networks and recognising capabilities and from Pixabay What more one could derive from birch? Opportunities within e.g. biotechnology and strengths within the network helps in noticing Gathering Companies tourism? possibilities arising from crossing sectoral Forest owners borders. Licensed pickers Raw material Logistics and Acknowledgements Theoretical framework: sales, B2B warehouse services Business networks and Actor, Resource & e.g.. pakuri e.g. freight freezing Research funded by The European Agricultural Activity -framework (Håkansson & Snehota 1995) Fund for Rural Development. Thank you for all Production and upgrading Value network analysis (Allee 2008) Cosmetics: pakuri, sap, bark powder, leaves interviewees. Beverages: sap, pakuri Health supplements: leaf extract, xylitol products containing pakuri Methods References Product sales, B2C Logistics and Qualitative theory-based content analysis. Platform/ web store warehouse services Allee, V. 2008. Value network analysis and value Physical store conversion of tangible and intangible assets. Data collection with semi-structured interviews: Consumer Journal of Intellectual Capital, 9(1): 5-24. 13 companies, 6 organisations or projects and Domestic International 18 forest owners. Håkansson, H. & Snehota, I. 1995. Developing relationships in business networks, Routledge, Public actors and projects LUKE, Forest Centre (Metsäkeskus), VTT London. Many projects in natural product sector dealing with birch derived products (e.g. pakuri, sap, leaves, saunavastat) Corresponding author: Anu Laakkonen, [email protected] Co-authors: Teija Kanniainen, Marjut Turtiainen, Hanna Muttilainen, Jouni Pykäläinen.