THE 30 DAY PODCAST PLAYBOOK BY BETTERWEALTH THE POINT OF PODCASTS Podcasts have become a place where listeners go to gain knowledge and grow. For experts and industry leaders, podcasts offer a unique experience to provide valuable, in-depth information to their audience. Beyond short-form content like social media or blog posts, a podcast's long-form format allows you to cultivate a deeper relationship with your audience and grow your reach to new listeners at the same time. 2 BetterWealth OVERVIEW 18 Step Checklist To Launch 1. Decide on Core Pillars 2. Choose show theme & style 3. Create a magnetic show title 4. Create podcast artwork that meets iTunes standards 5. Choose category and subcategory in iTunes 6. Create podcast description 7. Develop publishing schedule, creation schedule & launch date 8. Record Intro, Outro, and Trailer. (Problem, Show Solution) 9. Design cover album to correct standards 10.Edit trailer, intro and outro 11.Purchase podcast hosting and set up an account 1. Libsyn.com 2. Code LUIS 12.Install podcast hosting platform plugin on your blog 1. Spotify, Pandora, etc 13.Promote your launch (2-4 weeks before) 1. Draft announcement post, send emails to list, and announce to friends. 14.First 5-10 shows edited and assets produced 1. Show notes 2. Swipe emails for guests, your list + friends 3. Images/video clips 15.Podcast trailer + First 5 shows uploaded to hosting provider and scheduled 1. Upload audio + show notes 2. Make blog post on website 16.Validate your RSS Feed 1. castfeedvalidator.com 17.Submit shows to all possible platforms 18.Create promotional clips and continue to drip content leading up to launch 1. headliner.app for video clips 2. Canva.com for images 19.NOTIFY Friends and Family, biz colleagues, + fans/customers 3 BetterWealth FOUNDATION WHO IS YOUR AUDIENCE? 1. Who are you trying to help? (Give them a name, age, and overall description of the life they're living right now) 2. Who inspires your listeners? 3. Who/what is your listeners’ enemy? 4. Where do your listeners hang out online? 5. What is your listener afraid of? WHAT RESULT WILL YOU HELP THEM ACHIEVE? 1. What specific goal will they be able to check off their list if you have done your job? 2. What timeframe will it take to achieve that goal? 3. How much effort / resources will be required to achieve that goal? SHOW MISSION (DESCRIPTION): ● I help niche achieve (desired result) through (your unique method) . ● Ex. “I help entrepreneurs launch their podcast in 30 days through my step-by-step podcast playbook.” 4 BetterWealth PILLAR #1 PODCAST GUESTING 1. THE INTERVIEW ○ Research Guests & Find Common Interests ○ Use Their Name ○ It's A Friendly Conversation - You're Trying To Get To Know How They Got There ○ No-Brainer Offer (to learn more about what you shared) 2. FINDING GUESTS ○ Ask your current relationships ■ "Hey! I'm looking to help people transform both their personal and career life. Do you know of any podcasters that cover this on their podcast? If so, could you let me know who? I'd love to hear their show and see if I can add value to what they have going on! Thanks so much!" ○ Reach out cold ■ Type in "podcasts for self development" or "business" ■ Search iTunes, Castbox, Stitcher, Listennotes, Podcastguests, Facebook Groups, and ASK your audience "Are there any podcasts you think I should be on? Could you introduce me to the host?" ■ Check the reviews ■ Check the website ■ Check how much they promote on social media (tags? engagement?) ■ Ask past guests about experience ■ Compile Email + Social Links 3. CREATE A ONE-SHEETER ○ Catchy Headline ○ Brief Bio ○ Talking Points (that you're an expert on) ○ Your Expertise As It Relates To Their Audience (add accomplishments and certs) ○ Your Podcast Info (Name, Logo, Subtitle, # of Downloads) ○ Testimonials ○ Links to Social (# of followers) ○ Email Address ○ Clear CTA 4. KNOW WHAT THEY WANT ○ Are they conversational? 5 BetterWealth ○ Does he like long answers? Does he interrupt? ○ How can I add value to the audience? 5. PITCHING THE HOST (20 pitches) ○ Give, give, give, give, pitch ■ Leave reviews ■ Tag them in posts ■ Start a conversation ○ Make pitch ■ Send video? ■ Intent: I want to provide massive value to your audience and make YOU look good ■ Exalpin what you bring to the table ■ Link to recent interviews ■ Mention something from their past episode ■ Include one-sheet ■ "Hi! My name is (name) and I've been really enjoying listening to your show and I'm fascinated by [compliment the show] you bring to every episode. Episode [#] specifically jumped out at me, I loved it! If you're looking for more guests, I would love the chance to be considered. [explain problem you solve]. ■ A few things I think your audience might find interesting are: ■ [Subject that fits their podcast and the problems their listeners would like solved, like 'Simple meditation techniques for business owners.'] ■ second idea ■ third idea ■ I've also recently been on the [BetterWealth podcast] Here's a link to the interview. [link] I've also attached my one-sheeter if you'd like some more info. ■ Kind regards, (name) ■ P.S. I've already shared episode [#: name] with my followers, it was well received! Would love to send more people your way with our interview!! ■ THE TALKING POINTS ■ Your Personal Story ■ Stories that Drive Home Points ■ Examples / Statistics ■ An Exercise For Listeners To Do ■ NO-BRAINER OFFER (request link in show notes) ○ POST-INTERVIEW ■ Write handwritten note 6 BetterWealth ■ Leave a review ■ Provide links for any books/resources you mention ■ Do a social media shoutout ■ Promote to your list ■ Share the blog post ■ Ask, "are there any other podcasters you can introduce me to?" ■ Send a follow up email ■ "Hey, I really enjoyed recording our interview! I greatly appreciate the work you put into the podcast so I look forward to sharing it with my audience when it's out I left a 5-star review for you in iTunes too, and sent my followers on [PLATFORM] to check out your show! Before I forget, wanted to ask, do you know of any other podcasters looking for guests that you think I'd be a fit for? If so, I'd love an intro anytime! ■ Here's my intro to make it easy for you! [attach personal introduction] ■ Thanks so much!" 7 BetterWealth PILLAR #2 THE GUEST SHARING FORMULA FORMULA: EDIFICATION + AUTOMATION + RECIPROCATION Questions: 1. What are they looking for right now? 2. What can you provide to help get them there faster, easier, cheaper? 3. How can we make them look good? LOOK FOR OPPORTUNITIES TO INTERACT 1. WHEN YOU'RE TRAVELING 2. ON SOCIAL MEDIA 3. RECOMMENDING & SHARING THEIR CONTENT HOW TO GET GUEST TO SHARE 1 -- Make Content For THEIR Platform -- ● Blog - Make blog post ○ Transcription ○ Images ○ Embedded podcast audio ○ Simple Podcast Press ● Youtube ○ Thumbnail ○ Video ○ Captions ○ Logo + "As seen on" intro ○ Headliner.app ● Podcast ○ Highlights they can use ● Social Media ○ Quote cards ○ Video Clips ○ Descriptions ● Email List ○ Email Swipes (6 - for different occasions) 8 BetterWealth 2 -- WORK WITH ASSISTANT TO MAKE LIFE EASY ● Find out who their assistant is ● Get in touch ○ "Hey, if there's anything we can provide to make sharing the podcast easier, let me know! We're here to help!" 3 -- HELP THEM SELL THEIR PRODUCT ● Get affiliate link ● CTA in podcast 4 -- BUY THEIR BOOKS ● Make notes ● Recommend To Audience ● Give For FREE To Best Reviews 5 -- SUPPORT CHARITY OF THEIR CHOICE ● Add Donation Link ● Give Yourself 6 -- Push paid traffic to their episode ● Win-win 7 -- MAKE POWER CONNECTIONS FOR THEM ● Connect with someone that can help them reach any of their goals ● THEN Ask For The Share 8 -- DEMAND IT AHEAD OF TIME ● "Once the episode is published, we will send you a link with the images and graphics. In order to get your brand and name the maximum reach, we need your help by simply doing at least one of the following within 48-hours of the show publishing: 9 BetterWealth ○ Share the highlight on Instagram or Facebook ○ Share the swipe up story on your Instagram story ○ Mail out the swipe file (feel free to adapt it as you like) to your subscribers. ● We've included links to your products and the services you have mentioned and also listed out key takeaways that your audience will be interested in. 9 -- CREATE A GRAPHIC FOR YOUR GUEST ● Find out what kind of posts they ALREADY like to make ● Edify THEM ● Make them look good ● Give them one-click access to it. No upload or publish needed. 10 -- BUILD AN INFLUENCER KIT FOR GUEST & SEND IT TO THEM ● Before you launch your podcast (something they'll want to share) ○ Thank you note/post card ○ Your Book ○ T-Shirt ○ Something specific they mentioned on the interview 11 -- HAND OVER THE REIGNS (Guest plays larger part than just interview) ● Guest record a short intro video for podcast ○ Builds credibility and buy-in from guest ● Guest can record "takeover episode" ● Guest can sponsor the episode ○ "This episode is brought to you by today's guest, [NAME] and his/her new book [BOOK]... Be sure to check out the book on Amazon or see the link in the description for a sample chapter. (revealing..) BONUS: GET THEIR AUDIENCE TO TELL YOU WHAT THEY WANT TO HEAR ● Go into their group and post about the upcoming interview. Ask what questions they want to hear the guest answer. ● Once the episode is published, you can go back and ask permission to POST THE LINK (or just send to ppl who respond) 10 BetterWealth ACTION STEPS 1.