technology liquifuse Wella Color Charm PERMANENT LIQUID HAIRCOLOR EDUCATION WORKBOOK 02 Introduction 03 Liquifuse Technology™ 04 Wella Color Charm 5 Tonal Families 05 Wella Color Charm Level & Tone Numbering System 06 Wella Color Charm Level System 07 Wella Color Charm Tonal Identifiers 08 Wella Color Charm Shade Palette Table of Contents of Table 10 Selecting Your Shade 12 Mixing Instructions 13 Wella Color Charm Shade Level & Developer Chart 14 Wella Color Charm Application Instructions 16 Wella Color Charm Additives 17 High Lift Blonding 18 Wella Color Charm Toners 19 Optimum Gray Hair Coverage 20 Consultation Guide 21 Step-by-Step Technique 24 Wella Color Charm Creative Formulation Guide 26 Comparison Chart 01 vibrant colors as creative as you are Rediscover Wella Color Charm VIBRANT, LONG LASTING, FADE RESISTANT RESULTS • Infuses the hair with vibrant color molecules • Intense color and up to 43% more shine*, even on darker hair • Long-lasting, true to tone color GREAT CONDITIONING Saturates each strand to deliver great conditioning. EXCELLENT GRAY COVERAGE Colors the most resistant hair every time. GENTLE FLORAL FRAGRANCE For a much more pleasurable coloring experience. * Versus untreated hair 02 Liquifuse TechnologyTM Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Here’s how it works: liquifuse technology 1. SATURATES: Liquid color coupler molecules combine with color activator to form a gel. You can put it exactly where you want and it will stay there, saturating every strand of hair as you apply. 2. PENETRATES: The gel penetrates the hair shaft to deliver vibrant color molecules. 3. FUSES: The color fuses deep within the cortex of the hair to make it exceptionally fade resistant. 4. THE RESULT: Beautiful, vibrant, long-lasting haircolor and excellent gray coverage. 03 Wella Color Charm 5 Tonal Families Wella Color Charm organizes its shade range in a logical way utilizing a color-coded tonal family system. This system helps you to quickly identify each family and provides a logical position on the Wella Color Charm swatch chart to allow for easy shade selection. The five tonal families are: NATURAL ASH GOLD WARM RED 04 Wella Color Charm Level and Tone Shade Numbering System Wella Color Charm uses an international Level and Tone system for identifying each shade. This system enables logical and consistent shade selection so that you can formulate your colors with total confidence for perfect results every time. It also keeps the older Wella Color Charm number where appropriate, so you can easily find your favorite shade. What is a level? A level describes how light or dark a color is regardless of its tonal character. This is represented by a numeric system based on international standards. What is a tone? A tone is the overall character of the color result that you will see. This is represented by the one or two letters that follow the level number. EXAMPLE The first number indicates the level of the color based on how light or dark the expected result will be. LEVEL The letter following the number represents the tonal qualities of the shade. In this case the letter TONE ‘N’ indicates a Natural tone. 05 Natural Level Chart Notes level natural level name number level 12 high lift 10 lightest blonde 9 very light blonde 8 light blonde 7 medium blonde 6 dark blonde 5 light brown 4 medium brown 3 dark brown 2 very dark brown 1 black 06 07 Wella Color Charm Color Charm Tonal Identifiers EXERCISES TONAL IDENTIFIER CHART 1 2 3 TONAL TONAL TONAL IDENTIFIER REPESENTATION DESCRIPTION N natural A ash G gold 1. Level Name: Tone Descriptor: W warm 2. Level Name: Tone Descriptor: R red 3. Level Name: Tone Descriptor: C cool Multiple Tone Shades V violet Some shades contain a combination of two tones. EXAMPLE The first letters, in this case W, represents the primary tone. This tone will be the dominant tonal characteristic in this PRIMARY shade. The second letter, in this case V, represents the secondary tone. The secondary tone is more subtle and provides the final SECONDARY result with soft undertones. Where you have two identical tone letter, such as with the AA shades, this means that the color results will be more intense. EXERCISES 1 2 3 1. Level Name: Primary Tone Secondary Tone 2. Level Name: Primary Tone Secondary Tone 3. Level Name: Primary Tone Secondary Tone 07 NATURAL / NEUTRO ASH / CENIZO GOLD / DORADO High Lift Blonde Frosty Ash Nordic Blonde Ultra Light Blonde 12NG Surf Side Blonde 12N Rubio Intensificado 12A Cenizo Escarchado 12AA Rubio Nórdico 12C Rubio Extra Claro Plus/Rubio Espuma 1200 1210 1120 1290 de Mar Plus HIGH LIFT 12 BASE BASE BASE BASE AZUL- BASE NEUTRO- NEUTRAL NEUTRO BLUE AZUL VIOLET VIOLETA VIOLET-BLUE VIOLETA NEUTRAL-GOLD DORADO Satin Blonde Palest Ash Blonde Honey Beige Honey Blonde 10N Rubio Satinado 10A Rubio Cenizo Muy 10NG Blonde/Rubio 10GV Rubio Miel 1001 1030 Pálido 1070 Beige Miel 1036 10 BASE BASE AZUL- BASE BASE DORADO- NEUTRAL NEUTRO VIOLET-BLUE VIOLETA YELLOW AMARILLO GOLD-VIOLET VIOLETA Very Light Blonde Pale Ash Blonde 9NG Sand Blonde 9G Soft Pure Gold 9N Rubio Muy Claro 9A Rubio Cenizo Rubio Arena Blonde /Rubio 911 940 Pálido Dorado Puro Suave 9 BASE BASE AZUL- BASE NEUTRO- BASE NEUTRAL NEUTRO VIOLET-BLUE VIOLETA NEUTRAL-GOLD DORADO GOLD DORADO 8N Light Blonde 8NW Light Natural Warm 8A Light Ash Blonde 8NG Light Beige Blonde 8G Light Golden Rubio Claro Blonde/ Rubio 1 Rubio Cenizo Claro Rubio Beige Claro Blonde/Rubio 811 Natural Cálido Claro 740 /2 841 Dorado Claro 8 BASE BASE NEUTRO- BASE BASE NEUTRO- BASE NEUTRAL NEUTRO NEUTRAL-BROWN CASTANO BLUE AZUL NEUTRAL-GOLD DORADO GOLD DORADO Medium Blonde 7NW Medium Natural Medium Smokey Ash 7AA Medium Ash 7NG Medium Beige Sunlight Blonde 7N Rubio Mediano Warm Blonde/Rubio 7A Blonde/Rubio Humo Blonde/Rubio Blonde/Rubio 7G Brown/Rubio 711 Natural Cálido Mediano 672 Cenizo Mediano 632 Cenizo Mediano Beige Mediano 725 Castaño Brillante 7 BASE BASE NEUTRO- BASE BASE BASE NEUTRO- BASE NEUTRAL NEUTRO NEUTRAL-BROWN CASTANO BLUE AZUL GREEN VERDE NEUTRAL-GOLD DORADO GOLD DORADO Dark Blonde 6NW Dark Natural Warm Dark Ash Blonde Dark Blonde Hazel Blonde 6N Rubio Oscuro Blonde/Rubio 6A Rubio Cenizo 6AA Intense Ash 6G Rubio Avellana 611 Natural Cálido Oscuro 462 Oscuro 542 Rubio Oscuro 555 Cenizo Intenso 6 BASE BASE NEUTRO- BASE BASE VERDE BASE NEUTRAL NEUTRO NEUTRAL-BROWN CASTANO BLUE AZUL OLIVE OLIVO GOLD DORADO Light Brown 5NW Light Natural Warm Light Ash Brown Light Brown Light Golden 5N Castaño Claro Brown/Castaño 5A Castaño Cenizo 5AA Intense Ash 5G Brown/Castaño 511 Natural Cálido Claro 246 Claro 336 Castaño Claro Cenizo 435 Dorado Claro Intenso 5 BASE BASE NEUTRO- BASE BASE BASE NEUTRAL NEUTRO NEUTRAL-BROWN CASTANO GREEN VERDE GREEN VERDE GOLD DORADO Medium Brown 4NW Medium Natural Medium Ash Brown Dark Golden 4N Castaño Mediano Warm Brown/Castaño 4A Castaño Cenizo 4G Brown/Castaño 411 Natural Cálido Mediano 237 Mediano 257 Dorado Oscuro 4 BASE BASE NEUTRO- BASE BASE NEUTRAL NEUTRO NEUTRAL-BROWN CASTANO BLUE AZUL GOLD DORADO Dark Brown 3NW Dark Natural Warm Dark Ash Brown 3N Castaño Oscuro Brown/Castaño 3A Castaño Cenizo 311 Natural Cálido Oscuro 148 Oscuro 3 BASE BASE NEUTRO- BASE AZUL NEUTRAL NEUTRO NEUTRAL-BROWN CASTANO BLUE-GREEN VERDE Very Dark Brown 2N Castaño Muy 211 Oscuro 2 BASE NEUTRAL NEUTROZ Black 1N Negro 051 1 Wella Color Charm Shade Palette Color Wella BASE AZUL- BLUE-VIOLET VIOLETA 08 WARM / CÁLIDO RED / ROJO ADDITIVES ADITIVOS BP BP Blonding Plus 050 Cooling Violet Violeta Fresco 8RG Titian Red Blonde Rubio Rojizo 042 Warming Gold 729 Dorado Cálido BASE ROJO- RED-GOLD DORADO 7W Caramel 7WV Nutmeg Tan Blonde Red-Red Caramelo Nuez Moscada 7WR Rubio Tostado 7R Rojo-Rojo 643 810 TONERS BASE BASE CASTANO- BASE CASTANO- BASE TONIFICADORES BROWN CASTANO BROWN-VIOLET VIOLETA BROWN-RED ROJO RED ROJO 6W Praline Light Copper 6R Red Terra Cotta Cyclamen T-10 Pale Blonde Almendra 6RG Cobre Claro Rojo Terracota 6RV Ciclamen Rubio Pálido 544 607 PRE-LIGHTEN: PALE YELLOW BASE BASE ROJO- BASE BASE ROJO- BASE VIOLETA- BROWN CASTANO RED-GOLD DORADO RED ROJO RED-VIOLET VIOLETA VIOLET-BLUE AZUL 5WV Cinnamon 5WR Allspice Light Auburn Burgundy T-18 Lightest Ash Blonde Canela Pimienta 5RG Castaño Rojizo 5RV Rojo Vino Rubio Cenizo PRE-LIGHTEN: 445 Claro 507 Clarísimo PALE YELLOW BASE CASTANO- BASE CASTANO- BASE BASE ROJO- BASE BROWN-VIOLET VIOLETA BROWN-RED ROJO RED-GOLD ROJO-DORADO RED-VIOLET VIOLETA VIOLET VIOLETA 4RG Dark Auburn Cinnamon Brown T-14 Pale Ash Blonde Castaño Rojizo 4R Castaño Canela Rubio Cenizo 347 356 PRE- Pálido Oscuro LIGHTEN: PALE YELLOW BASE ROJO- BASE BASE VIOLETA- RED-GOLD DORADO RED ROJO VIOLET-BLUE AZUL Black Cherry T-11 Lightest Beige Blonde 3RV Cereza Negra Rubio Beige 367 PRE-LIGHTEN: PALE Clarísimo YELLOW BASE ROJO- BASE DORADO- RED-VIOLET VIOLETA GOLD-VIOLET VIOLETA T-35 Beige Blonde PRE-LIGHTEN: Rubio Beige GOLD Clarísimo BASE DORADO- GOLD-VIOLET VIOLETA liquifuse technology 08 09 Selecting Your Shade Haircolor results are a combination of two factors: the shade used and the underlying contributing pigment of the natural haircolor. There are two concepts that can help us better understand these factors: 1) Exposed Contributing Pigment Guide and 2) Color Circle. Exposed Contributing Pigment Guide All natural haircolor is made up of a number of natural color pigments. These pigments are either warm or cool in tone and it is the combination of these that produces the natural haircolor that we see. As we lighten the hair these pigments are exposed, often producing warm results.