AN E VENT OF Cr eating a Be tter Future 2018 www.mobileworldcongress.com REPORT CONTENTS CONTENTS Mobile World Congress 2018 Creating a Better Future 1. Introduction 4 2. Results 6 3. Attendees 8 4. Conference 14 5. Exhibition 20 6. MWC Programmes 24 7. Event Highlights 26 8. Press Highlights 28 9. Sponsors and Partners 30 3 INTrOduCTION INTRODUCTION Widely considered the mobile industry’s “must-attend” annual event, the GSMA Mobile World Congress attracts executives from the world’s most influential mobile operators, device makers, infrastructure providers, software companies, internet companies and organisations across a wide range of vertical industry sectors, as well as government delegations from across the globe. Mobile World Congress includes an industry-leading conference with C-level speakers from around the world; an exhibition showcasing innovative mobile technologies, products and services; a government and ministerial programme; partner events and programmes; free seminars and many other activities. With more than 5 billion subscribers, mobile now connects over two-thirds of the world’s population. It is fuelling innovation, revolutionising industries and spurring exciting new opportunities, across developed and developing markets. Underscoring our industry’s commitment to the United Nations Sustainable Development Goals, mobile is providing lifelines to hope, reducing inequalities, preserving our world’s resources and changing lives. Throughout the conference, across the exhibition, and in the many partner programmes, events and meetings held over four days, Mobile World Congress 2018 clearly demonstrated how mobile is creating a better future – today. 5 rESulTS RESULTS Mor e than 107,000 attendees Mor e than from 205 countries/territories 11,600 Truly international event for companies conference attendees looking f or a global busine ss outreach World-class thought leaders delivering visionary keynotes and panel discussions exhibitors 2,400 & spon sors Bringing t ogether the full mobile and technology ecosystem in one place 3,500 int ernational media and Industry analysts 7,700 CEOs Providing international The place to meet the most coverage to all regions senior level decision makers across the globe Mor e than 20,700 Over 1M attendees at 4YFN Bringing s tart-ups and meetings investors together to The event where inspir e, develop, and launch busin ess is done new innovations 7 ATTENdEES ATTENDEES Global Influence from Key Decision Makers Mobile World Congress continues to offer thought-provoking content and foster world-class networking opportunities for senior-level attendees. Senior management (Director-level and higher) attendance was 59%, slightly higher to the percentage of senior management attendees in 2017. In 2018 more than 7,700 CEOs attended Mobile World Congress, an increase of nearly 2,000 from last year. The quality of attendees continues to maintain excellent levels year over year: Category Attendance 2018 Attendance 2017 Attendance 2016 Total Attendees 107,710 108,533 101,913 Total Senior-Level Attendees 59% 58% 57% Total Senior-Level Conference Attendees 78% 74% 76% Total Countries/Territories Represented 205 208 204 Female Representation 24% 23% 21% All Attendees by Job Function Job Function 2018 2017 2016 C-Level/Owner 16% 14% 19% Vice President 9% 10% 9% Dir ector 33% 33% 29% Attorney/Counsel 1% <1% <1% Sub-Total C-Level / Board / VP / Director 59% 58% 57% Manager 24% 25% 24% Consultant 4% 4% 5% Other 13% 13% 14% M 9 ATTENDEES A D iverse Industry Event Led by Mobile Operators In 2018, we continued to attract new attendees to Mobile World Congress including professionals from vertical industries, consumer brands and developers, while maintaining the core commitment of the mobile network operator (MNO) community. More than 7,000 attendees (9%) from the operator community participated at Mobile World Congress, representing a consistent year-over-year number of attendees from MNOs. Industries showing increases in attendees include App and Software Development Vendors, Consultancies and Broadcast, Media and Entertainment. New entries into the top industries include Manufacturing and Automotive. In addition, 2018 marked a continued strength in participation of emerging industries. Identified in the table as ‘Other,’ industries such as Virtual Reality/Augmented Reality, Fast Moving Consumer Goods, Healthcare/Bio-Tech, do not individually rank high, but collectively show the continuing diversification of the mobile ecosystem. All Attendees by Company Type Main Company Activity 2018 2017 2016 Mobile, Fixed, and Virtual Network Operator Device, Wireless Components & IT/Hardware App and Software Development Vendor Consultancies Financ e/Banking/Venture Capital Government/Regulatory/Association Broadcast/Media/Entertainment Mobile Content Provider Systems Integrator IOT/M2M Retail/E-Commerce Cybersecurity/Controls/Data Security Cloud Services Other Industries 10 ATTENDEES Attendees Re ady to Experience Everything Mobile Attendees at Mobile World Congress indicated interest in a variety of topics, most looking at the future of the mobile industry. Attendees were asked to select their top three areas of interest. Leading topics of interest included forward- looking topics such as App/M obile Services, IoT, Network Technology, Innovation, Big Data/Analytics. All Attendees by Company Type App / Mobile Services Artificial Intelligence Automotive / Transport 11% 6% 3% IoT Cloud Services Device Software 11% 5% 3% Network Technology Marketing /Advertising Media /Content /Entertainment 7% 4% 3% Innovation Enterprise & Business IT Network Software 7% 4% 2% Big Data / Analytics Smar t Cities Security / Digital Identity / Authentication 6% 3% 2% Device Hardware 6% 11 ATTENDEES More Than 200 Countries and Territories Represented The geographical breakdown of attendees remains relatively constant year over year. Mobile World Congress continues to attract a global audience with 205 countries and territories represented in 2018. Once again, Europe is the most represented region with 65% of attendees, Asia Pacific continues to be the second-largest region, followed by North America. All Attendees by region North America Europe Middle 10% 65% East Asia 7% Pacific Africa 14% 1% Americas 3% 2018 North America Europe Middle 11% 65% East Asia 5% Pacific Africa 14% 2% Americas 3% 2017 North America Europe Middle 12% 65% East Asia 4% Pacific Africa 15% 2% Americas 3% 2016 12 J ATTENDEES Top 10 Countries The top 10 countries (or 12, given the similarity at the 8th position) represented at Mobile World Congress continue to remain constant year over year. In 2017 the top countries remain the same as the previous year. Overall, four of the six geographic regions continue to be represented in the top 10 countries. Attendance from Spain was again positively impacted by the continued success of 4YFN and additional local appeal. Attendees Top 10 Countries Countries 2018 2017 2016 Spain 32% 31% 29% Unit ed States 9% 10% 11% Unit ed Kingdom 8% 8% 9% China 5% 5% 5% German y 4% 5% 5% France 4% 5% 5% South Korea 3% 3% 3% Israel 2% 2% 2% Italy 2% 2% 2% Jap an 2% 2% 2% Russia 2% 2% 2% Sweden 2% 2% 2% A commitment to increasing rates of female participation Women accounted for 24% of all attendees at Mobile World Congress 2018, up from 21% in 2016. Mobile World Congress is working to 24% 23% 21% align with the United Nations Sustainable Development Goals (SDGs), including Goal 5: Achieving Gender Equality and Empowering Women, through programmes such as Women4Tech, which focuses on successfully addressing and reducing the gender gap in the mobile industry. 2018 2017 2016 13 CONFErENCE CONFERENCE An unparalleled roster of speakers shared their views on the future of the mobile industry: 350 speakers - over 10 keynote sessions and 42 track sessions - including the following outstanding keynote speakers: Ran Krauss Jeremy Fox Sunil Bharti Mittal CEO and Co-Founder CEO/Chairmain Founder and Chairman/Chairman Airobotics Atrium TV/DRG Bharti Enterprises/GSMA Gavin Patterson Shang Bing Jeff Zucker CEO Chairman President BT Group China Mobile CNN Worldwide Börje Ekholm, Andrus Ansip Sue Siegel President and CEO Vice President of the Commission and Chief Innovation Office, GE and CEO, Ericsson Commissioner for Digital Single Market Business Innovations European Commission GE Brigitte Baumann Mats Granryd Cher Wang Founder and Chief Investment Officer Director General Chairwoman Go Beyond Early Stage Investing GSMA HTC Brian Behlendorf Christopher Young Fernando Alonso Executive Director CEO McLaren Formula 1 Driver and Double Hyperledger McAfee Formula 1 World Champion Zak Brown Limor Schweitzer Kazuhiro Yoshizawa Executive Director Founder and CEO President and CEO McLaren Technology Group MOV.AI NTT DOCOMO, Inc. Oren Jacob Hiroshi Mikitani Jim Whitehurst Founder and CEO Founder, CEO and Chairman President and CEO Pullstring Rakuten, Inc. Red Hat Lisa Wang Rajeev Misra Rocío Tomé Founder and CEO CEO Member and Representative, Women’s SheWorx SoftBank Vision Fund Association for the Digital Agenda Government of Spain 15 CONFERENCE Marcelo Claure Glenn Lurie Julie Woods-Moss CEO CEO President Sprint Synchronoss Tata Communications José María Álvarez-Pallete López Sigve Brekke Berit Svendsen Chairman and CEO, President and CEO CEO Telefónica Telenor Group Telenor Norway Marie Ehrling Georg Polzer Kathy Calvin Chair of the Board Chairman & Co-Founder President and CEO Telia Company Teralytics United Nations Foundation Ajit Pai Vittorio Colao Dr. Jim Yong Kim