TOP 50 BRANDS AMONG US YOUTH A Brand Equity & Lifestyle Study of Kids & Teens Rank Kids 6-8 Tweens 9-12 Teens 13-17 1 McDonald's YouTube YouTube 2 YouTube Oreo iPhone 3 Oreo McDonald's Netflix 4 M&M'S M&M'S Hershey's 5 Netflix Doritos M&M'S 6 Disney+ Hershey's Oreo 7 Hershey's Netflix Google 8 Doritos Cheetos Amazon 9 Cheetos Disney+ Nike 10 Nintendo Switch Kit Kat Doritos 11 Disney Channel Disney Channel Cheetos 12 Kit Kat Lay's Chips Ahoy! 13 Lay's Nintendo Switch Instagram 14 Crayola Pringles iPad 15 YouTube Kids iPhone KitKat 16 LEGO Chips Ahoy! Reese's 17 Chips Ahoy! LEGO Lay's 18 Pringles iPad AirPods 19 Goldfish Starburst Spotify 20 iPhone Crayola McDonald's 21 iPad PlayStation Xbox 22 Kraft Macaroni & Cheese Skittles Pringles 23 Starburst Reese's Dairy Queen 24 Skittles Goldfish Disney+ 25 Cuties Lunchables PlayStation 26 Welch's Fruit Snacks Welch's Fruit Snacks Starburst 27 Nickelodeon YouTube Kids Skittles 28 PlayStation Cuties Kraft Macaroni & Cheese 29 Lunchables Kraft Macaroni & Cheese Chick-fil-A 30 Fruit Roll-Ups Airheads Cheez-It 31 Kinder Joy Fruit Roll-Ups Taco Bell 32 Target Nickelodeon Hostess 33 Reese's Kinder Joy GameStop 34 Capri Sun Capri Sun Gatorade 35 Airheads Dairy Queen Apple Music 36 Cinnamon Toast Crunch Eggo Pop-Tarts 37 Toy Story Fruit by the Foot Vans 38 Fruit by the Foot Google Adidas 39 Play-Doh Cheez-It Snapchat 40 Dairy Queen Cinnamon Toast Crunch Sour Patch Kids 41 Fruit Gushers Sour Patch Kids SUBWAY 42 Go-GURT Nerf Cinnamon Toast Crunch 43 Minions Target TWIX 44 Eggo SNICKERS Under Armour 45 Sour Patch Kids Pop-Tarts FaceTime 46 Lucky Charms Lucky Charms Nintendo Switch 47 Google Fruit Gushers Dunkin' 48 PBS KIDS Go-GURT SNICKERS 49 Nerf Toy Story Eggo 50 Domino's Domino's Totino's Source: Nationally representative sample of 9,297 U.S. youth ages 6-17. Fielded July 2020. .