
Name: ____________________________________________ Period: __________ Chapter 4 Typography (pgs. 79-80) 1. _____________ are distinctive visual images that are used to compose on printed paper or another substrate. 2. ____________ are the individual visual symbols in a particular typeface. 3. Just as every person has a name, every ____________has a name. 4. There are literally ___________of typefaces available to the producer of printed products. 5. _____________ is the art of expressing ideas in printed form through the selection of appropriate typefaces. 6. The _____________must determine how the manuscript should be expressed in type, as well as other details of reproduction and physical format. 7. The alphabet used for English and most European languages consists of only ______letters. 8. ____________ are the capital letters, usually abbreviated as caps. 9. ____________ is the body letters, abbreviated as lc. 10. ______________ is the distance from top to bottom of the lowercase letters, not including the ascenders and descenders. Also called __________. 11. ___________ is the part of a letter that extends above the body height. 12. ___________ is the part of a letter that extends below the body height. 13. ____________is an imaginary line drawn along the bottom of body height letters. Typeface Identify the terms and parts of type as in the Figure 4-1. Identify the terms and parts of type as in the Figure 4-2. 14. ______________ go below it. 15. _________is an imaginary line drawn along the top of body height letters. 16. ________is the non printing area surroundingT a letter or inside the loop of a letter such as d or p. 17. _________ is a vertical measurement used to identify or specify the size of a typeface. 18. ____________ is approximately from the ____ of the ascender space to the _______ of the descender space with the em space taken into account. 19. The measurement of the typeface ______ with each type style. 20. ___________ is a thin line or element of the characters. 21. ______ is the vertical part of the charterer. 22. _______ is the thickness of the line forming a character element. 23. _______ is the slant or tilt of a character. 24. _______ is the thickened tips or short finishing-off strokes at the top and bottom of a character. 25. ___________ is the distance across a character from side to side. Typefaces Point size Characters Measurement Typeface varies Thousands Top Typography Typographer Bottom 26 Hair line Uppercase Stem Lowercase Stroke Body height Stress X-height Serif Ascender Descender Set width Base line Descenders Waist line Counter.
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